1. Recycled & Certified Papers
BRAND AWARENESS
for your COMPANY
Andres Frankel
4th May 2011
Bucharest

2. Agenda
 About Antalis
 If products could talk
 Europe market
 The de-inking process
 Recycled paper
 Eco tool
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3. Antalis
 leading European distributor of
papers and packaging products
 #4 worldwide
 sales of 2,9 billion Euros in 2010
 6,700 employees serve more
than 230,000 print and business
customers worldwide
 54 countries
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4.  Antalis operates in four business areas
 Print: providing coated, uncoated, specialty & creative papers, envelopes
and graphic supplies for printers and graphic designers, publishers,
communications agencies
 Office: distributing copier paper, envelopes and office consumables to
resellers, companies and to corporation and public sector administrations
 Packaging: offering packaging consumables, machines, systems,
solutions and additional services for the protection of goods to all
industries, printers and offices
 Visual Communication: supplying specialists with paper, board, plastics
used to create quality signage and display
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5. If Products Could Talk
Would their owners be embarrassed? Or proud?
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6. Your environmental choice
 Certified papers
PEFC (Programme for Endorsement
of Forest Certification schemes)
FSC (Forest Stewardship Council)
 Recycled papers
Presentation title - 17/05/2011 6

7. Antalis choose Arjowiggins
 Partners: with demonstrated environmental and social
achievements and goals
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8. Europe market?
Recycling Paper
Market
in Europe 10,6
2,3
4,9
Paper and
board
without 53
Recycling 35,2
part
9,0
28,7
(73%)
(80%)
Growth
Recycling 5,5
Paper and
46,5
+3,4%
chance (53%)
(46,7%)
Board
3,3 (8,6%)
Paper and others
Packaging paper Newsp Graphicpaper
Board +3,6% 10,4
39,3 MT aper 38,5 MT
99,5 MT MT
11,3
x% 2001-2006 CAGR
MT
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9. Our planet’s ressources are not without limits
 Recycle
 Reuse
 Reduce (utilization of all natural ressources)
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10. The raw material – waste paper
Presentation title - 17/05/2011 10

11. The De – inking Process
Pulping and
Recycling of waste paper mechnical purification Flotation
Washing
Paper Mill Recycled fibers De-watering Bleaching
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12. Creating new raw materials
100% of residuals are recycled
60% 37% 2% 1%
De-inked pulp Building materials Energy Fertilizer
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13. Recycled paper, the greenest option
overall
 Extend life span with an upgraded highly qualitative product made from
waste: no compromise to nature nor quality
 Eco-friendly production: it uses up waste paper and its production
requires less energy, water, fewer chemicals and emits less CO2
 Paper stores carbon. The longer the carbon in the cellulose fibre is kept
from returning into the atmosphere it can not contribute to climate
change (source: CEPI)
 100% concept: residuals are used for fertilization, raw material for
building materials and energy production. The water is returned cleaner
than before it was used.
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14. Recycled
 Recycling avoids accumulation of waste collection sites and
incineration, which generate C0² emission
 Recycling completely optimises the lifespan of the paper, since
fibres can be recycled 4 to 5 times
 Recycled paper requires 3 times less energy and 3 times less
water to produce than a paper made with virgin pulp.
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15. Q&A’s
Why are Cocoon and MS green papers
so much whiter than other recycled
papers?
Why is Recycled papers more expensive
than virgin fibre papers?
75% of EU population is ready to buy environmentally friendly products
even if they cost a little bit more.
(European attitudes to the environment 03/2008)

16. Why are Cocoon and MS green papers so much whiter
than other recycled papers?
 One of the main reasons is our stringent selection of waste paper.
 The Greenfield de-inking mill focuses on recycling top quality waste paper
(office, archival and copy papers with a low ink rate) ensuring the highest quality
level of recycled pulp.
 The recycled pulp passes through 3 separate cleaning loops designed to be
extremely efficient at extracting ink and are chlorine free.
 Although the de-inking process uses water and chemicals, it is still less harmful
to the environment than the manufacturing process of making paper from virgin
fibre.

17. Waste papers are
more expensive than wood
 The process of collecting and sorting waste paper is more complex and
costly
 We are using premium quality waste paper like office paper
 The manufacturing of high quality and innovative RCC papers required
fundamental optimisation of our industrial tools, resulting in less
productivity
 Optimising the re-use of our by-products (e.g. for cement rather than sent
for incineration) has an additional cost
 Recycled paper incorporates all its costs into the product, including
providing an alternative to disposal
 Virgin papers costs are masked by generous government timber subsidies
and do not incorporate responsibility for the product’s disposal costs

18. MS Green Arguments
Our offer Your choice
• The biggest offer in grammatures, 100 - 350 g/qm in reels and sheets.
• The first choice for an environmental friendly white coated paper if you
don´t want to make a compromise.
• The whitest of all green papers CIE 124.
• Small impact on the environment with excellent print results.
40% FSC fibers. FSC is favourised by WWF & Greenpeace.
60% Recycling. Needs less Energy and nataral ressources.
• Best drying time – the reference.
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19. The first recycled paper certified
Maine gloss and Satimat green, have
been successful in digital printing tests
on HP Indigo press and got the top “3
stars” rating.
As a result of our certification, HP decided to print
their Environmental report on Satimat green
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20. COCOON Offset / Preprint
New, Recyclingpaper
with high whiteness
made from 100%
wastepaper,
FSC certified
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21. The range
- Cocoon Offset : a top quality uncoated offset paper
available in the widest range of 10 substances : 80 g/m² to 350 g/m²
suitable for offset printing and converting
- Cocoon Preprint : a top quality uncoated preprint laser paper
available in 6 substances : 80 g/m² to 160g/m²
suitable for digital and laser printing
They are manufactured using a unique technologically advanced process, whic
provides the appearance and performance of virgin fibres.
Cocoon range delivers ultimate credentials with the highest whiteness
and outperform any other products on the recycled papers market
further enhancing Arjowiggins position as market leader
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22. Switching to recycled paper reduce greenhouse gas emissions
 Results identified a clear carbon saving for recycled papers vs FSC virgin fibres papers
 1 tonne of recycled paper can save 375 kg of CO².
 375kg of CO² corresponds to more than 2000km driving a Renault Clio
1000
kg CO² for 1 ton of paper
800 100% recycled fibres :
Cyclus
60% recycled fibres:
600
Satimat green
100% FSC virgin fibres :
400
Satimat FSC
200
0
1
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23. Tool available soon on antalis website
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24. What
percentage of
all the trees
felled in the
world are cut
down in order
to produce 19%
paper?
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