Andres frankel, antalis greenbiz5


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Andres frankel, antalis greenbiz5

  1. 1. Recycled & Certified Papers BRAND AWARENESS for your COMPANY Andres Frankel 4th May 2011 Bucharest
  2. 2. Agenda About Antalis If products could talk Europe market The de-inking process Recycled paper Eco tool Brand awareness 17/05/2011 2
  3. 3. Antalis leading European distributor of papers and packaging products #4 worldwide sales of 2,9 billion Euros in 2010 6,700 employees serve more than 230,000 print and business customers worldwide 54 countries Brand awareness- 17/05/2011 3
  4. 4.  Antalis operates in four business areas  Print: providing coated, uncoated, specialty & creative papers, envelopes and graphic supplies for printers and graphic designers, publishers, communications agencies  Office: distributing copier paper, envelopes and office consumables to resellers, companies and to corporation and public sector administrations  Packaging: offering packaging consumables, machines, systems, solutions and additional services for the protection of goods to all industries, printers and offices  Visual Communication: supplying specialists with paper, board, plastics used to create quality signage and display 17/05/2011 4
  5. 5. If Products Could TalkWould their owners be embarrassed? Or proud? 17/05/2011 5
  6. 6. Your environmental choice Certified papers PEFC (Programme for Endorsement of Forest Certification schemes) FSC (Forest Stewardship Council) Recycled papers Presentation title - 17/05/2011 6
  7. 7. Antalis choose Arjowiggins  Partners: with demonstrated environmental and social achievements and goals 17/05/2011 7
  8. 8. Europe market? Recycling Paper Market in Europe 10,6 2,3 4,9Paper andboardwithout 53Recycling 35,2part 9,0 28,7 (73%) (80%) GrowthRecycling 5,5Paper and 46,5 +3,4% chance (53%) (46,7%)Board 3,3 (8,6%) Paper and others Packaging paper Newsp Graphicpaper Board +3,6% 10,4 39,3 MT aper 38,5 MT 99,5 MT MT 11,3 x% 2001-2006 CAGR MT 17/05/2011 8
  9. 9. Our planet’s ressources are not without limits  Recycle  Reuse  Reduce (utilization of all natural ressources) 17/05/2011 9
  10. 10. The raw material – waste paper Presentation title - 17/05/2011 10
  11. 11. The De – inking Process Pulping and Recycling of waste paper mechnical purification Flotation Washing Paper Mill Recycled fibers De-watering Bleaching 17/05/2011 11
  12. 12. Creating new raw materials100% of residuals are recycled 60% 37% 2% 1% De-inked pulp Building materials Energy Fertilizer Presentation title - 17/05/2011 12
  13. 13. Recycled paper, the greenest optionoverall Extend life span with an upgraded highly qualitative product made from waste: no compromise to nature nor quality Eco-friendly production: it uses up waste paper and its production requires less energy, water, fewer chemicals and emits less CO2 Paper stores carbon. The longer the carbon in the cellulose fibre is kept from returning into the atmosphere it can not contribute to climate change (source: CEPI) 100% concept: residuals are used for fertilization, raw material for building materials and energy production. The water is returned cleaner than before it was used. 17/05/2011 13
  14. 14. Recycled  Recycling avoids accumulation of waste collection sites and incineration, which generate C0² emission  Recycling completely optimises the lifespan of the paper, since fibres can be recycled 4 to 5 times  Recycled paper requires 3 times less energy and 3 times less water to produce than a paper made with virgin pulp. 17/05/2011 14
  15. 15. Q&A’sWhy are Cocoon and MS green papersso much whiter than other recycledpapers?Why is Recycled papers more expensivethan virgin fibre papers?75% of EU population is ready to buy environmentally friendly products even if they cost a little bit more.(European attitudes to the environment 03/2008)
  16. 16. Why are Cocoon and MS green papers so much whiter than other recycled papers? One of the main reasons is our stringent selection of waste paper. The Greenfield de-inking mill focuses on recycling top quality waste paper (office, archival and copy papers with a low ink rate) ensuring the highest quality level of recycled pulp. The recycled pulp passes through 3 separate cleaning loops designed to be extremely efficient at extracting ink and are chlorine free. Although the de-inking process uses water and chemicals, it is still less harmful to the environment than the manufacturing process of making paper from virgin fibre.
  17. 17. Waste papers are more expensive than wood The process of collecting and sorting waste paper is more complex and costly We are using premium quality waste paper like office paper The manufacturing of high quality and innovative RCC papers required fundamental optimisation of our industrial tools, resulting in less productivity Optimising the re-use of our by-products (e.g. for cement rather than sent for incineration) has an additional cost Recycled paper incorporates all its costs into the product, including providing an alternative to disposal Virgin papers costs are masked by generous government timber subsidies and do not incorporate responsibility for the product’s disposal costs
  18. 18. MS Green ArgumentsOur offer Your choice• The biggest offer in grammatures, 100 - 350 g/qm in reels and sheets.• The first choice for an environmental friendly white coated paper if you don´t want to make a compromise.• The whitest of all green papers CIE 124.• Small impact on the environment with excellent print results. 40% FSC fibers. FSC is favourised by WWF & Greenpeace. 60% Recycling. Needs less Energy and nataral ressources.• Best drying time – the reference. Presentation title - 17/05/2011 18
  19. 19. The first recycled paper certified Maine gloss and Satimat green, have been successful in digital printing tests on HP Indigo press and got the top “3 stars” rating. As a result of our certification, HP decided to print their Environmental report on Satimat green 17/05/2011 19
  20. 20. COCOON Offset / Preprint New, Recyclingpaper with high whiteness made from 100% wastepaper, FSC certified 17/05/2011 20
  21. 21. The range- Cocoon Offset : a top quality uncoated offset paper available in the widest range of 10 substances : 80 g/m² to 350 g/m² suitable for offset printing and converting- Cocoon Preprint : a top quality uncoated preprint laser paper available in 6 substances : 80 g/m² to 160g/m² suitable for digital and laser printingThey are manufactured using a unique technologically advanced process, whic provides the appearance and performance of virgin fibres. Cocoon range delivers ultimate credentials with the highest whiteness and outperform any other products on the recycled papers market further enhancing Arjowiggins position as market leader 17/05/2011 21
  22. 22. Switching to recycled paper reduce greenhouse gas emissions  Results identified a clear carbon saving for recycled papers vs FSC virgin fibres papers  1 tonne of recycled paper can save 375 kg of CO².  375kg of CO² corresponds to more than 2000km driving a Renault Clio 1000 kg CO² for 1 ton of paper 800 100% recycled fibres : Cyclus 60% recycled fibres: 600 Satimat green 100% FSC virgin fibres : 400 Satimat FSC 200 0 1 17/05/2011 22
  23. 23. Tool available soon on antalis website 17/05/2011 23
  24. 24. Whatpercentage ofall the treesfelled in theworld are cutdown in orderto produce 19%paper? 17/05/2011 24