2. Puncte ante si post concluzie
• Cultura binelui prin prisma Habitat
• Implicare adevarata
• Miscarea lucrurilor (f)
3. Purpose of statement
• specific cases and
examples of CSR
practices that are
genuinely integrated
into corporate
strategy
4. Lafarge’s CSR
Features of
relationship in
practice
• Stability: 8 years
• Long term PA (2x5y.)
• Product-need match
• Broader support:
employees + training
• CSR Manager driven
by 3rd
paradigm
5. Lafarge’s CSR integration
Top-down:
• Core products
donated (top-down) to
meet community’s
need were joined by
staff at all levels as
volunteers meeting
beneficiaries and
training HFH and
community to use
products
Down-top
• Staff came back
excited, influenced
increasingly
donations, new
features (safety) and
consolidation of
Lafarge’s strategy to
continue
strengthening CSR
6. Lafarge’s statement
• “Strategia de creştere – include
responsabilitatea socială atât faţă de
angjaţii proprii, cât şi faţă de
comunitate. Această dimensiune a
făcut posibil acordul de colaborare cu
Habitat for Humanity Romania”
7. Vodafone’s CSR
Features of
relationship in
practice
• Stability: 5 years
• Annually renewable PA
• Cash + Staff manpower-
need match
• Broader support:
beneficiaries/personal
contact + comms support
+ staff allocation
• CSR Manager driven by
3rd
paradigm
8. Vodafone’s CSR integration
Top-down:
• Major cash funding
donated (top-down) to
meet numerous
communities’ needs was
joined by staff at all levels
as volunteers meeting
beneficiaries and
continuing personal
relationships
Down-top
• Staff came back excited,
influenced increasingly
funding, new features
(homeowners’ safety) and
consolidation of
Vodafone’s strategy to
continue strengthening
CSR
• E.g. volunteering line-up x—
x+80%; linch
9. Vodafone’s statement
• “Pentru Vodafone Romania a fi o
companie responsabila inseamna sa
reinvestim in societatea din care facem
parte, sa ne implicam in comunitate si
sa fim alaturi de oameni prin sustinerea
acelor initiative care le pot imbunatati
viata.”
10. Conclusions: ingredients of succesful integration of
CSR in strategy – a beneficiary’s perspective
• Long term comittment whatsoever
• Employee’s (at all levels) feed-back to strategy
and participation in CSR
• Formalization of CSR relations with the outside
world
• Reality check positive flexibility
• Stable HR position of CSR heads
• Excellent media coverage
• Employees fidelity to company’s values
