BUY FAIRTRADE CERTIFIED FLOWERS AND SUPPORT FAIRTRADE NETWORKS, THEN YOU HAVE GIVEN MILLIONS OF WORKERS IN THIRD WORLD COUNTRIES A VOICE FOR THEIR RIGHTS,LIVING STANDARDS,ECONOMIC AND SOCIAL EMPOWERMENT

1. WARMLY
WELCOME !
HARVEST FAIRTRADE
WELCOMES YOU ALL TO
HARVEST LTD

2. HARVEST FAIRTRADE S.H.G
FAIRTRADE PREMIUM COMMITTEE
“ Growing stronger with Fairtrade”

3. POWERS OF THE
GENERAL ASSEMBLY (GA)
THE GENERAL ASSEMBLY IS THE HIGHEST
DECISION MAKING ORGAN, THE SUPREME .
THE FPC DERIVES ITS POWERS AND
MANDATE FROM THE GENERAL ASSEMBLY
OF WORKERS.
NOTHING IS DONE WITHOUT GA APPROVAL.

4. Members in a General Assembly

5. Forward Statement
• The Harvest Fairtrade Group as a legal Body is managed
by a Fairtrade Premium committee comprising of a twelve
member committee.
• The group has been in existence for 3 years.
• FPC has a adopted a committee systems empowered and
capacitated , with strong values of transparency ,
accountability and more so a responsible premium
organization.
• The Group work together with management to achieve the
ultimate goals and objectives
• Inclusivity is key aspect of the committee activities
• Building synergies between the Management, workers and
the FPC for better results.

6. COMMITTEE MEMBERS
• Alice Maru----------------- Fairtrade officer
• Doris Karimi--------------- Management Advisor/Rep.
• Sylvester Wabwire ------- Management Advisor/Rep.
• Samwel Atieno ----------- Chairperson
• Tabitha Wambua--------- Vice Chairperson.
• Lawrence Mwangi-------- Treasurer.
• Hellen Ndirangu----------- Secretary.
• Danson Mutua------------- V. secretary.
• Elima Gladys --------------- Member
• Josephine Mwikali --------- Member
• Paul Musembi -------------- member
• Joseph Nzioka--------------- member

7. 1st
Year Strategy
- Capacity building of workers and the FPC
-Build an organization with strong pillars and values
-Benchmark ISEAL alliance Credibility Principle into our
system
a)Sustainability
b)Transparency
c)Truthfulness
d)Rigour
e)Improvement
f)Impartiality
g)Engagement
h)Efficiency
i)Accessibility
j)Relevance.
-Strong institution that survives the test of time, With strong
pillars

8. GROWING STRONGER
TOGETHER
• The group has the spirit of Fairtrade
partnership approach
• Key partnership areas
• 1. Sustainable livelihoods
• 2. Workers empowerment (social and
economic)
• 3. work relations

9. Fairtrade Partnership
Principles
• Harvest ltd embarrasses the Fairtrade principles
1. Equality_ respect for all parties
2. Complementarity – all parties are equal
3. Result oriented – ambitions and taking action first.
4. Clarity – clarity on functions
5. Flexibility – with vision, Mission, aims and objectives
plans adaptations is important for Harvest Ltd and
Premium Committee.
6. Mutual accountability – achieve the objectives with
transparency, accountability and integrity with policy
coherence

10. IMPLEMENTED PROJECTS
• Workers awareness on Fairtrade
• FPC capacity building
• Education Of Workers Children (Bursaries).
• Course For Workers Project
• Group Support Project
• Community Support Projects (Sanitary towels)
• Environment Conservation Projects
• Organizational Development Projects
• Women Empowerment
• Revolving Funds Scheme/home improvement/product loans
• Income generating projects (public address, trees, cow peace)
• Sports And Culture Projects
• Cooperative Savings And Credit society Loans
• Workers Health Project (Typhoid Vaccination & malaria)
• Desk and lockers project
• Boarding beds project

11. SUPPORT GROUPS
• Fairtrade Africa
• Fairtrade for Eastern Africa
• Harvest ltd
• Worker
• Fairtrade international through the liaison
office (John Ongori, Jenniffer Mbuvi, Caleb
Kiptoo and Zachary Kiarie)

12. Conserving the Environment

13. Other projects/ 2015/2016
calendar
• Single mothers Project
• Widows project
• Sponsorship
• Convenient store
• Special group support ( the disabled) physically
challenged
• Public library
• Workers health project
• Disaster and emergency management project
• Carbon management Plan
• Fairtrade open Day
• Supporting schools

14. Projects Summary
• Projects Pillar (strategic plan):
Past/ implemented, present- current , & future
projects
– Review changes in projects,
– Strategic points
– Implementation strategy
Average Project
Beneficiaries
Majority project Beneficiary
Age factor beneficiary
Time- 3yrs
Number
of
Employees

15. Great Achievements
Fairtrade First ever award Winner
• Workers’ Premium Committee – Africa: Harvest, Ltd.
• The workers at Harvest LTD launched an ambitious 5-year
strategic plan focused on gender and environmental protection
just one year after becoming Fairtrade certified. Their
Premium money has been dedicated to supporting public
schools in the community, with extra support to ensure girls
can attend. They also have a fast growing nursery for trees,
which are planted alongside the River Athi to protect and
improve the surrounding ecosystem.
• Other finalists included: Liki River Farm – Longonot
Horticulture Division in Kenya, and the Volta River Estates
Limited (VREL) in Ghana.
Reference : www.fairtrade.net/single-view

16. First Ever Fairtrade Ward
Best Premium Committee
Harvest Ltd

17. Competitive Approach
• Sound approach to investment
• Strategic reviews
• Benchmarks pillars
• Performance score card
• Clear needs analysis
• Strong institutional values
• Structural management principle
• Feasibility study and risk analysis to projects
• Transfer of skills
• Capacity building

18. Positioning
• Harvest fairtrade has positioned itself as an organization
with distinct characteristic , through Benchmarking process
such as
• MDG goals
• Post MDG
• Sustainable development goals- 17 points
• Ethical Initiatives
• UNDP charter
• Kenya Vision 2030.
• Transformative approach of Fairtrade international

19. Communication Strategies
• Social networks:
Facebook Page “harvest fairtrade shg”
Community Page “Harvest Fairtrade SHG”
Twitter page “ Hfairtrade
• Target Group: members of harvest Group,
Community members, Social organizations,
buyers, consumers, certification body,
Regional organizations.

20. Projects & Fulfillment
• Bursary project: has benefited 120 families with average of 60%
of total school fees per year paid.
• Has reduced school drop-out due to school fees by
• a) secondary schools- 50%
• b) Colleges By 60%
• c) University by 60%
• Increased enrollment to schools by
• Secondary schools by 50%
• Colleges By 20%
• University no exact figures recorded on enrollments
• ( Data provided by Kinanie secondary, Mavoko secondary and
Athi river Primary.

21. Home Improvement Product loans
• Launch plan: to help workers access household items with less
stress
– Provide workers with access to basic product through a loan
scheme free from interest charges
• As benefited over300 workers through a strategic
implementation plan
Jan Feb Mar Apr May Jun July Sep Oct Nov Dec
Phase 1Phase 1
Phase 2Phase 2
Phase 3Phase 3

23. Workers Health Project
• Tailored to help prevent disease pandemic Such as
• Typhoid vaccination
• Malaria
• Meningitis
• TB
• HIV Aids
• Hepatitis A and B
• Cervical cancer
 The project under Typhoid Vaccination drive affected positively
620 employees who were vaccinated against salmonella Typhi

26. Sacco loaning Scheme
• Short term loans as an investment to the Workers
through the workers Sacco project
• Double benefit Strategy:
1. Loan Sacco the workers gets interest accrued at 1.2%
P.m.
2. Workers acquire loans from the Sacco at 1.5% p.m
 Strategic point
Workers cushioned a total of 1.2% of the loan Interest and
only pay the loan at 0.3% of the loan interest.

27. Group Support/Women Empowerment
• To empower a group of workers to invest in Small and
medium enterprise
• The strategic approach: age factor, General status of
employees, entrepreneurs among workers group
• The project has benefitted 50 women directly through
groups and 20 men through groups of ten
• Expanded to fix members of the group in age bracket of
50yrs to 60 year to venture in life venture business to
cushion
• As a policy framework that guarantee security.

29. Environment Project
• Reduce environment degradation and global
warming.
• Offsetting of Carbon Emissions; planting of trees.
• Conservation of River Athi
• Beautify the environment and create a good outlook
of the surrounding.
• Reforestation of Athi River area.

30. Community Project
• Support the community through education channels i.e.
schools in Athi-river community through
• a) donation of sanitary towels
- 12 public primary school in Athi-river benefits fully from
sanitary towel donated by Harvest Fairtrade Group.
- 5 public secondary school in Athi-river Community benefits
from the project fully every term.
• Achievements ; has reduced absenteeism 100% on natural
elements of disadvantage.
• Has improved performance of girls in school by 60%
improvement recorded in secondary schools

32. Public Relations
• Strategy & execution
– PR strategies
a)Exhibitions i.e. IFTEX international Flower Exhibition
b)Customers story lines
c) Workers story lines
d)Sales promotional materials
e)Community social responsibility projects
f) Awareness campaigns
g)A customs question and answer platform in the Social
media platform

33. CONTENT MARKETING
STRATEGY
• With shared objectives and goals the FPC and the
Harvest Ltd as set a Priority in content marketing
• With a strategic marketing approach of Fairtrade
Products and creating an Harvest Brand focused
on relevant content to attract the buyers and retain
existing clientele, broaden the customer base
• This is co shared by the FPC , with simple reason
that Good FT sales means good FT premiums

34. MARKETING
PARAMETORS
Through flyers
Calendars
Newsletters
Social Media
Marketing networks.

35. Success Metrics
• First year goals achieved with 50.2% of
• workers benefited directly and 90% indirectly
• Second year goals achieved by 100% benefit
to workers directly of each category as
• a) Young --------100%
b) Aged 40-55yrs---100%
• Additional year goals: achieved conservation
of the river stream by 20% tree cover.

36. Buyers
-Strong pillar for our achievement
- voice to the workers 10% premium
-Hope and optimism
-Setters of the horizon