Our process We tailor our approach to meet the unique needs of each of our clients. Unlike traditional branding models, our process fuses strategy and identity into a single integrated discipline that allows us to balance your short-term need for sales growth with the long-term objective of increased shareholder value. This integration gives our branding process two distinct benefits; it allows us to begin at the very point that the brand needs help, and it prevents us from arriving at predefined conclusions in creating the brand experience. The result is a process that is equally suited to brand creation, such as the launch of a new entity, or rebranding an existing offering due to changing market conditions. This approach will allow your brand to evolve within its environment while ensuring that your organization avoids common and costly mistakes in managing consumers' experience.