The document discusses the purpose and importance of mission statements for companies. It provides guidance on what a good mission statement should include, such as addressing who the customers are and what value the company provides. A mission statement gives employees a sense of purpose and direction. It should be concise and inspiring in order to motivate those connected to the organization. The document also differentiates between a mission statement, which answers what the business is, and a vision statement, which answers what the company wants to become.
2. A company's mission statement is a constant
reminder to its employees of why the company
exists and what the founders envisioned when
they put their fame and fortune at risk to
breathe life into their dreams.
An enduring statement or purpose
distinguishing the organization from others
3. A company should address classic questions:
What is our business?
Who is the customer?
What is of value to the customer?
What will our business be?
What should our business be?
4. Mission statement provides employee with
Sense of purpose
direction, and
opportunity.
5. Reflect a vision an almost "impossible dream"
6. Focus on a limited number of goals
"We want to produce the highest-quality products,
offer the most service, achieve the widest
distribution, and sell at the lowest prices"
Stress the company's major policies and values
They narrow the range of individual discretion so that
employees act consistently on important issues
Define the major competitive spheres within which the
company will operate
Industry, Products and applications, Competence, Market
segment, Vertical, Geographical.
7. the mission statement answers the question,
“What is our business?” the
vision statement answers the question, “What
do we want to become?”
8. To ensure unanimity of purpose within the organization.
To provide a basis, or standard, for allocating organizational
resources.
To establish a general tone or organizational climate.
To serve as a focal point for individuals to identify with the
organization’s purpose and direction, and to deter those
who cannot from participating further in the organization’s
activities.
To facilitate the translation of objectives into a work
structure involving the assignment of tasks to responsible
elements within the organization.
To specify organizational purposes and the translation of
these purposes into objectives in such a way that cost, time,
and performance parameters can be assessed and
controlled.
9. express your organization's purpose in a way
that inspires support and ongoing
commitment
motivate those who are connected to the
organization be articulated in a way that is
convincing and easy to grasp
use proactive verbs to describe what you do
be free of jargon
be short enough so that anyone connected to
the organization can readily repeat it
10. TARTINA
“To increase economic opportunities and income of
poor self-employed women engaged in food
transformation of agricultural production in the
Goavian region of Haiti through the creation of a
financially viable social enterprise that provides
them with commercialization services and market
linkages so they can supply high-quality products to
their customers.”
Walmart
Saving People Money So They Can Live Better
11. Levi Strauss & Company:
“We will clothe the world by marketing the most
appealing and widely worn casual clothing in the
world.”
Nike: “To bring innovation and inspiration to every
athlete in the world.”