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Mobile Commerce Market – India 
November 2014
2 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
Executive Summary 
Drivers: 
Market 
Overview 
Drivers & Challenges 
Competit...
3 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
•Macro Economic Indicators 
•Introduction 
•Market Overview 
•Drivers and Cha...
4 
Economic Indicators (-/-) 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
GDP at Factor Cost: Quarterly 
Inflation Rate: Mon...
5 
Introduction 
Mobile Commerce (M-Commerce) – Overview 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
•Mobile Commerce is th...
6 
Mobile commerce market is expected to multiply1 between 20-- 
and 20-- 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
• Rap...
7 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
Drivers & Challenges – Summary 
Drivers 
Rising Mobile Device Adoption and Co...
8 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
SAMPLE 
Porter’s Five Forces Analysis 
Bargaining Power of Buyers 
•Text text...
9 
SAMPLE 
Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3) 
Competitive Benchmarking (-/-) 
0 
% 
compan...
10 
SAMPLE 
Public: Domestic Company – Company 1 (1/4) 
Key People 
Products and Services 
Company Information 
Offices an...
11 
SAMPLE 
Financial Snapshot 
Key Ratios 
Financial Summary 
•The company incurred a net loss of INR - bn in FY 2013, as...
12 
SAMPLE 
Key Business Segments 
Key Geographic Segments 
Business Highlights 
Description 
News 
Overview 
•Text text t...
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SAMPLE 
Public: Domestic Company – Company 1 (4/4) 
T 
O 
W 
S 
MOBILE COMMERCE MARKET IN INDIA 2014.PPT
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SAMPLE 
Private: Domestic Company – Company 2 (1/5) 
Key People 
Products and Services 
Company Information 
Offices a...
15 
SAMPLE 
Shareholders of the Company as on 28.09.2012 
Ownership Structure 
Name 
No. of Shares held 
X 
X 
Total 
30% ...
16 
SAMPLE 
Financial Snapshot 
Key Ratios 
Improved 
Decline 
Financial Summary 
•The company earned a net profit of INR ...
17 
SAMPLE 
Business Highlights 
Description 
News 
Overview 
•Text text text text text text text text text text text text...
18 
SAMPLE 
Private: Domestic Company – Company 2 – SWOT Analysis (5/5) 
T 
O 
W 
S 
MOBILE COMMERCE MARKET IN INDIA 2014....
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MOBILE COMMERCE MARKET IN INDIA 2014.PPT 
Market Opportunity – Potential Verticals (-/-) 
•text text text text text te...
20 
Strategic Recommendations (1/3) 
•Text text text text text text text text text text text text text text text text text...
21 
Appendix 
Ratio 
Calculations 
Operating Margin 
(Operating Income/Revenues)*100 
Net Margin 
(Net Profit / Revenues) ...
22 
Sources of Information 
Open Sources 
Premium Databases 
Company Websites 
Annual Reports of Companies 
Telecommunicat...
23 
Thank you for the attention 
The Mobile Commerce – India 2014 report is a part of Netscribes’ Technology Series. 
For ...
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Market Research Report : Mobile commerce market in india 2014 - Sample

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For the complete report, get in touch with us at: info@netscribes.com

Abstract :
Netscribes’ latest market research report titled Mobile Commerce Market in India 2014 illuminates the dynamics in the domestic m-commerce market. Mobile Commerce or m-commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms.
Although mobile commerce market in India is in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiatives taken by the government and financial organizations to reach India’s un-banked population are fueling growth in the latter segments. Huge mobile subscriber base in India and increasing trend of shopping over internet has set the stage for m-commerce in India, but low awareness and security concerns are delaying significant adoption of the same. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption across India, in the coming years.

Table of Contents :
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)

Introduction
Slide 5-6: Mobile Commerce (M-Commerce) Overview, Retail Ecosystem with M-Commerce

Market Overview
Slide 7-9: Market Overview – Global, Market Overview – India

Drivers & Challenges
Slide 10: Drivers and Challenges – Summary
Slide 11-20: Drivers
Slide 21-22: Challenges

Competitive Landscape
Slide 23: Porter’s Five Forces Analysis
Slide 24-31: Major Public Players
Slide 32-72: Major Private Players

Market Opportunities
Slide 73-75: Market Opportunities – Potential Verticals

Strategic Recommendations
Slide 76-78: Recommendations

Appendix
Slide 79: Key Ratios Description
Slide 80: Sources of Information

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Market Research Report : Mobile commerce market in india 2014 - Sample

  1. 1. Mobile Commerce Market – India November 2014
  2. 2. 2 MOBILE COMMERCE MARKET IN INDIA 2014.PPT Executive Summary Drivers: Market Overview Drivers & Challenges Competitive Landscape M-commerce market is in a nascent stage in India but rapid adoption is expected with revenues from segment1 of around INR x1 bn by 20-- M-commerce is also closely related to product1 for revenue generation in India, especially in rural areas No. of transactions have increased from around x2 mn in 20-- to x3 mn in 20-- and x4 mn in 20- - Challenges: Key Players Geodesic Ltd. OnMobile Global Ltd. ACL Mobile Ltd. Altruist Technologies Pvt. Ltd. Comviva Technologies Ltd. Spice Digital Ltd. Low Penetration of Advanced Mobile Devices in Rural Areas Low Awareness and Lack of Interest Security and Privacy Concern Rising Mobile Device Adoption and Colossal Wireless Subscriber Base Increase in Disposable Income and Economic Advancement Introduction and Availability of Next Generation Cellular Networks Increasing Availability of Credit Soaring Enterprise Mobility
  3. 3. 3 MOBILE COMMERCE MARKET IN INDIA 2014.PPT •Macro Economic Indicators •Introduction •Market Overview •Drivers and Challenges •Competitive Landscape •Market Opportunities •Strategic Recommendations •Appendix
  4. 4. 4 Economic Indicators (-/-) MOBILE COMMERCE MARKET IN INDIA 2014.PPT GDP at Factor Cost: Quarterly Inflation Rate: Monthly 11 12 13 14 15 INR tn Q4 c4 d2 c2 b2 a2 Q1 d1 b4 a4 Q3 c3 b3 a3 Q2 c1 b1 a1 2010-11 2011-12 2012-13 2013-14 0.0 0.5 1.0 1.5 2.0 % Oct 2013 - Nov 2013 t Sep 2013 - Oct 2013 s Aug 2013 - Sep 2013 r Jul 2013 - Aug 2013 q Jun 2013 - Jul 2013 p
  5. 5. 5 Introduction Mobile Commerce (M-Commerce) – Overview MOBILE COMMERCE MARKET IN INDIA 2014.PPT •Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices It is a part of the broader, e-commerce market which accommodates any commercial transaction via internet •Increasing tendency to save time and energy, especially amongst the working population will further intensify the e-Commerce market by a large extent Mobile Commerce (m-Commerce) is a segment of Mobile Value Added Services (MVAS) •MVAS are the services provided by telecom operators directly or indirectly, beyond standard voice calls Mobile Commerce Search Facility for Consumers •Multiple search options •Extended sorting options •Products catalogued in detailed categories •Visual preview for search Product Price, Payment & Shipping •Appealing product price •Easy installment payment options •Hassle free and easy to follow payment process •Rapid shipping with easy follow-up Product Offering •Wide variety of goods and services when service area is nationwide •Products specific to needs and demands when service area is specific region
  6. 6. 6 Mobile commerce market is expected to multiply1 between 20-- and 20-- MOBILE COMMERCE MARKET IN INDIA 2014.PPT • Rapid growth can be seen in the area of mobile banking transaction due to higher penetration of smartphones and increased adoption of mobile internet services •No. of transactions have increased from around x2 mn in 20-- to x3 mn in 20-- and x4 mn in 20--  As of month1 20--, around x1 mn mobile banking transactions have taken place in India • Growing number of service1 and ease of service2 will further boost mobile banking transactions Market Overview – India (-/-) Mobile Banking Transactions – Growth by Volume 20-- mn +y% a6 20-- a5 20-- a2 20-- a1 a4 20-- 20-- a3
  7. 7. 7 MOBILE COMMERCE MARKET IN INDIA 2014.PPT Drivers & Challenges – Summary Drivers Rising Mobile Device Adoption and Colossal Wireless Subscriber Base Increase in Disposable Income and Economic Advancement Introduction and Availability of Next Generation Cellular Networks Increasing Availability of Credit Soaring Enterprise Mobility Changing Demographics and Consumer Behaviour Growing Demand for Rich Digital Contents Challenges Low Penetration of Advanced Mobile Devices in Rural Areas Low Awareness and Lack of Interest Security and Privacy Concern
  8. 8. 8 MOBILE COMMERCE MARKET IN INDIA 2014.PPT SAMPLE Porter’s Five Forces Analysis Bargaining Power of Buyers •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact High Threat of New Entrants •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium Bargaining Power of Suppliers •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium Threat of Substitutes •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Low Competitive Rivalry •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium
  9. 9. 9 SAMPLE Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3) Competitive Benchmarking (-/-) 0 % company4 d2 d1 company3 c2 c1 company2 b2 b1 company1 a2 a1 Net Margin Operating Margin •Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded operating margin of -%, - and -% respectively •Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag which recorded net margins of -%, -% and -% respectively MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  10. 10. 10 SAMPLE Public: Domestic Company – Company 1 (1/4) Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Category Products/Services Sectors (EPC) Name Designation Head Office MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  11. 11. 11 SAMPLE Financial Snapshot Key Ratios Financial Summary •The company incurred a net loss of INR - bn in FY 2013, as compared to net profit of INR - bn in FY 2012 •The company reported total income of INR - bn in FY 2013, registering a decrease of -% over FY 2012 •The company earned an operating margin of -% in FY 2013, a decrease of - percentage points over FY 2012 •The company reported debt to equity ratio of - in FY 2013, an increase of - % over FY 2012 Key Financial Performance Indicators Indicators Value (17/01/2014) Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Net Profit/Loss Total Income 0 2010 s1 t1 INR bn INR bn 2013 t4 s4 2012 s3 t3 2011 s2 t2 Public: Domestic Company – Company 1 (2/4) MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  12. 12. 12 SAMPLE Key Business Segments Key Geographic Segments Business Highlights Description News Overview •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Extensive Product Portfolio •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text 0% g1 2013 Construction and Engineering 0% 2013 f4 e4 2012 f3 e3 2011 f2 e2 2010 f1 e1 Overseas India Public: Domestic Company – Company 1 (3/4) MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  13. 13. 13 SAMPLE Public: Domestic Company – Company 1 (4/4) T O W S MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  14. 14. 14 SAMPLE Private: Domestic Company – Company 2 (1/5) Key People Products and Services Company Information Offices and Centres – India Category Products/Services Products Name Designation Ahmedabad Corporate Address Tel No. Fax No. Website Year of Incorporation Head Office MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  15. 15. 15 SAMPLE Shareholders of the Company as on 28.09.2012 Ownership Structure Name No. of Shares held X X Total 30% 70% Corporate Bodies Foreign holdings Private: Domestic Company – Company 2 (2/5) MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  16. 16. 16 SAMPLE Financial Snapshot Key Ratios Improved Decline Financial Summary •The company earned a net profit of INR - mn in FY 2013, as compared to net loss of INR - mn in FY 2012 •The company reported total income of INR - mn in FY 2013, registering an increase of -% over FY 2012 •The company earned an operating margin of -% in FY 2013, an increase of - percentage points over FY 2012 •The company reported debt to equity ratio of - in FY 2013, a decrease of -% over FY 2012 Net Profit/Loss Total Income 0 v3 u3 2011 2013 v4 u4 2012 INR mn INR mn v2 2010 u1 v1 u2 Private: Domestic Company – Company 2 (3/5) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  17. 17. 17 SAMPLE Business Highlights Description News Overview •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Extensive Product Portfolio •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Private: Domestic Company – Company 2 (4/5) MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  18. 18. 18 SAMPLE Private: Domestic Company – Company 2 – SWOT Analysis (5/5) T O W S MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  19. 19. 19 MOBILE COMMERCE MARKET IN INDIA 2014.PPT Market Opportunity – Potential Verticals (-/-) •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text Apparel & Accessories Business to Business (B2B) Consumer Electronics
  20. 20. 20 Strategic Recommendations (1/3) •Text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text Recommendation1 Recommendation2 MOBILE COMMERCE MARKET IN INDIA 2014.PPT •Text text text text text text text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text text text text text text text
  21. 21. 21 Appendix Ratio Calculations Operating Margin (Operating Income/Revenues)*100 Net Margin (Net Profit / Revenues) *100 Profit Before Tax Margin (Income Before Tax / Revenues *100 Return on Equity (ROE) (Net Income / Shareholders Equity)*100 Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100 Return on Working Capital (EBIT / Working Capital) *100 Return on Assets (EBIT / Total Assets)*100 Return on Fixed Assets (EBIT / Fixed Assets) *100 Operating Costs (% of Sales) (Operating Expenses / Sales) *100 Administration Costs (% of Sales) (Administrative Expenses / Sales) *100 Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Ratio Calculations Current Ratio Current Assets / Current Liabilities Cash Ratio {(Cash & Bank Balance + Marketable Securities) / Current Liabilities)} Debt to Equity Total Liabilities / Shareholders Equity Debt to Capital Ratio {Total Debt / (Shareholders Equity + Total Debt)} Interest Coverage Ratio EBIT / Interest Expense Fixed Asset Turnover Sales / Fixed Assets Asset Turnover Sales / Total Assets Current Asset Turnover Sales / Current Assets Working Capital Turnover Sales / Working Capital Capital Employed Turnover Sales / (Shareholders Equity + Total Debt) MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  22. 22. 22 Sources of Information Open Sources Premium Databases Company Websites Annual Reports of Companies Telecommunication & Technology Magazines Magazines and Journals Regulatory Websites Leading Newspapers Electronic Media Print Media SECONDARY RESEARCH PRIMARY RESEARCH Interviews Leading Industry Experts MOBILE COMMERCE MARKET IN INDIA 2014.PPT
  23. 23. 23 Thank you for the attention The Mobile Commerce – India 2014 report is a part of Netscribes’ Technology Series. For more detailed information or customized research requirements please contact: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report, Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: info@netscribes.com MOBILE COMMERCE MARKET IN INDIA 2014.PPT

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