IntroductionThis databook provides insight into the top 10 companies in Italy manufacturing industry in terms of their estimated IT spend.Scope*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending*A breakdown of the estimated IT budget by technology for each of the top 10 companies*A breakdown of the estimated IT budget by channel for each of the top 10 companiesHighlightsThe top 10 companies in Italy manufacturing industry in terms of estimated IT spending spent the largest portion of their IT budgets on Hardware, a segment that accounted for about 39% of the IT budgets among these firms. This was followed by spending on software and services.Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 48% of the total estimated IT spending by these companies.Reasons to Purchase*Understand the IT budget breakdown in various organization types and identify notable areas of allocation*Build lists of organizations with top IT expenditure in your target markets*Leverage IT spending pattern information to tailor account targeting based on company demographics

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Top 10 Companies in Italy Manufacturing Industry: IT Spending
Predictor 2009
Published on June 2009
Report Summary
Introduction
This databook provides insight into the top 10 companies in Italy manufacturing industry in terms of their estimated IT spend.
Scope
*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending
*A breakdown of the estimated IT budget by technology for each of the top 10 companies
*A breakdown of the estimated IT budget by channel for each of the top 10 companies
Highlights
The top 10 companies in Italy manufacturing industry in terms of estimated IT spending spent the largest portion of their IT budgets
on Hardware, a segment that accounted for about 39% of the IT budgets among these firms. This was followed by spending on
software and services.
Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors,
local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 48% of the total
estimated IT spending by these companies.
Reasons to Purchase
*Understand the IT budget breakdown in various organization types and identify notable areas of allocation
*Build lists of organizations with top IT expenditure in your target markets
*Leverage IT spending pattern information to tailor account targeting based on company demographics
Table of Content
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
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INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
ITALY MANUFACTURING: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
FIAT SPA 18
Budget overview 18
Fiat SpA, estimated spending on IT 19
Fiat SpA, estimated IT spending by channel 23
FINMECCANICA SPA 25
Budget overview 25
Finmeccanica SpA, estimated spending on IT 26
Finmeccanica SpA, estimated IT spending by channel 30
ILVA SPA 32
Budget overview 32
Ilva SpA, estimated spending on IT 33
Ilva SpA, estimated IT spending by channel 37
ERG PETROLI SPA 39
Budget overview 39
ERG Petroli SpA, estimated spending on IT 40
ERG Petroli SpA, estimated IT spending by channel 44
IVECO N V 46
Budget overview 46
Iveco N V, estimated spending on IT 47
Iveco N V, estimated IT spending by channel 51
TAMOIL ITALIA SPA 53
Budget overview 53
Tamoil Italia SpA, estimated spending on IT 54
Tamoil Italia SpA, estimated IT spending by channel 58
PIRELLI & C SPA 60
Budget overview 60
Pirelli & C SpA, estimated spending on IT 61
Pirelli & C SpA, estimated IT spending by channel 65
ERG RAFFINERIE MEDITERRANEE - SOCIETA' PER AZIONI 67
Budget overview 67
ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated spending on IT 68
ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated IT spending by channel 72
MARCEGAGLIA - SPA 74
Budget overview 74
Marcegaglia - SpA, estimated spending on IT 75
Marcegaglia - SpA, estimated IT spending by channel 79
PRYSMIAN SPA 81
Budget overview 81
Prysmian SpA, estimated spending on IT 82
Prysmian SpA, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
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How to contact experts in your industry 89
Disclaimer 89
LIST OF FIGURES
Figure 1: Manufacturing industry, Italy, spending on IT ($m), 2008 and 2009 12
Figure 2: Manufacturing industry, Italy, estimated spending by technology segment ($m), 2008 14
Figure 3: Manufacturing industry, Italy, estimated spending on IT by channel ($m), 2008 16
Figure 4: Fiat SpA, estimated spending by IT segment, 2008 19
Figure 5: Fiat SpA, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Fiat SpA, estimated spending on IT by channel, 2008 23
Figure 7: Finmeccanica SpA, estimated spending by IT segment, 2008 26
Figure 8: Finmeccanica SpA, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Finmeccanica SpA, estimated spending on IT by channel, 2008 30
Figure 10: Ilva SpA, estimated spending by IT segment, 2008 33
Figure 11: Ilva SpA, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Ilva SpA, estimated spending on IT by channel, 2008 37
Figure 13: ERG Petroli SpA, estimated spending by IT segment, 2008 40
Figure 14: ERG Petroli SpA, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: ERG Petroli SpA, estimated spending on IT by channel, 2008 44
Figure 16: Iveco N V, estimated spending by IT segment, 2008 47
Figure 17: Iveco N V, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Iveco N V, estimated spending on IT by channel, 2008 51
Figure 19: Tamoil Italia SpA, estimated spending by IT segment, 2008 54
Figure 20: Tamoil Italia SpA, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Tamoil Italia SpA, estimated spending on IT by channel, 2008 58
Figure 22: Pirelli & C SpA, estimated spending by IT segment, 2008 61
Figure 23: Pirelli & C SpA, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Pirelli & C SpA, estimated spending on IT by channel, 2008 65
Figure 25: ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated spending by IT segment, 2008 68
Figure 26: ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated spending on IT by channel, 2008 72
Figure 28: Marcegaglia - SpA, estimated spending by IT segment, 2008 75
Figure 29: Marcegaglia - SpA, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Marcegaglia ' SpA, estimated spending on IT by channel, 2008 79
Figure 31: Prysmian SpA, estimated spending by IT segment, 2008 82
Figure 32: Prysmian SpA, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Prysmian SpA, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88
LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Manufacturing industry, Italy, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Manufacturing industry, Italy, estimated spending by technology segment ($m), 2008 15
Table 5: Manufacturing industry, Italy, estimated spending on IT by channel ($m), 2008 17
Table 6: Fiat SpA, IT budget estimates (%), 2008'09 18
Table 7: Fiat SpA, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Fiat SpA, estimated spending by IT segment, 2008 20
Table 9: Fiat SpA, estimated spending by IT sub-segment, 2008 22
Table 10: Fiat SpA, estimated spending on IT by channel, 2008 24
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Table 11: Finmeccanica SpA, IT budget estimates (%), 2008'09 25
Table 12: Finmeccanica SpA, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Finmeccanica SpA, estimated spending by IT segment, 2008 27
Table 14: Finmeccanica SpA, estimated spending by IT sub-segment, 2008 29
Table 15: Finmeccanica SpA, estimated spending on IT by channel, 2008 31
Table 16: Ilva SpA, IT budget estimates (%), 2008'09 32
Table 17: Ilva SpA, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Ilva SpA, estimated spending by IT segment, 2008 34
Table 19: Ilva SpA, estimated spending by IT sub-segment, 2008 36
Table 20: Ilva SpA, estimated spending on IT by channel, 2008 38
Table 21: ERG Petroli SpA, IT budget estimates (%), 2008'09 39
Table 22: ERG Petroli SpA, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: ERG Petroli SpA, estimated spending by IT segment, 2008 41
Table 24: ERG Petroli SpA, estimated spending by IT sub-segment, 2008 43
Table 25: ERG Petroli SpA, estimated spending on IT by channel, 2008 45
Table 26: Iveco N V, IT budget estimates (%), 2008'09 46
Table 27: Iveco N V, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Iveco N V, estimated spending by IT segment, 2008 48
Table 29: Iveco N V, estimated spending by IT sub-segment, 2008 50
Table 30: Iveco N V, estimated spending on IT by channel, 2008 52
Table 31: Tamoil Italia SpA, IT budget estimates (%), 2008'09 53
Table 32: Tamoil Italia SpA, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Tamoil Italia SpA, estimated spending by IT segment, 2008 55
Table 34: Tamoil Italia SpA, estimated spending by IT sub-segment, 2008 57
Table 35: Tamoil Italia SpA, estimated spending on IT by channel, 2008 59
Table 36: Pirelli & C SpA, IT budget estimates(%), 2008'09 60
Table 37: Pirelli & C SpA, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Pirelli & C SpA, estimated spending by IT segment, 2008 62
Table 39: Pirelli & C SpA, estimated spending by IT sub-segment, 2008 64
Table 40: Pirelli & C SpA, estimated spending on IT by channel, 2008 66
Table 41: ERG Raffinerie Mediterranee - Societa' Per Azioni, IT budget estimates (%), 2008'09 67
Table 42: ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated spending by IT segment, 2008 69
Table 44: ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated spending by IT sub-segment, 2008 71
Table 45: ERG Raffinerie Mediterranee - Societa' Per Azioni, estimated spending on IT by channel, 2008 73
Table 46: Marcegaglia - SpA, IT budget estimates (%), 2008'09 74
Table 47: Marcegaglia - SpA, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Marcegaglia - SpA, estimated spending by IT segment, 2008 76
Table 49: Marcegaglia - SpA, estimated spending by IT sub-segment, 2008 78
Table 50: Marcegaglia - SpA, estimated spending on IT by channel, 2008 80
Table 51: Prysmian SpA, IT budget estimates (%), 2008'09 81
Table 52: Prysmian SpA, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Prysmian SpA, estimated spending by IT segment, 2008 83
Table 54: Prysmian SpA, estimated spending by IT sub-segment, 2008 85
Table 55: Prysmian SpA, estimated spending on IT by channel, 2008 87
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