Pinterest has established itself as one of the major social media networks, not just for private users, but for businesses too. Pinterest users are well off and are ready and willing to spend their money. This slideshow goes through 9 Pinterest Marketing tips to help boost your business' Pinterest presence!
3. Pinterest marched onto the social media
scene in 2010
By 2012 it became the fastest company to
reach 10 million unique views in 1 month
4. Pinterest marched onto the social media
scene in 2010
By 2012 it became the fastest company to
reach 10 million unique views in 1 month
Today it boasts over 70 million users
6. 47% of US shoppers have made a purchase
based on a Pinterest recommendation
7. 47% of US shoppers have made a purchase
based on a Pinterest recommendation
The average Pinterest user has a
mean household income is $100,000
8. 47% of US shoppers have made a purchase
based on a Pinterest recommendation
The average Pinterest user has a
mean household income is $100,000
There are only 500,000 business pages
so Pinterest is free for the taking
15. These tools show you
how many people see
your pins, click on your
content,
16. These tools show you
how many people see
your pins, click on your
content, pin from your
website,
17. These tools show you
how many people see
your pins, click on your
content, pin from your
website, and more
18. These tools show you
how many people see
your pins, click on your
content, pin from your
website, and more
You can use this info to
improve your strategy
21. Pinterest offers many opportunities to use
industry related keywords
By using keywords wisely you can get your
content ranked higher on Pinterest
searches and on Google
23. You can optimize:
Your User Name by making it relevant
and easy to find
24. You can optimize:
Your User Name by making it relevant
and easy to find
Your About Section by explaining your
company with as many industry keywords
as possible
33. You can also optimize:
Your Boards by creating a few that focus on
different keywords
34. You can also optimize:
Your Boards by creating a few that focus on
different keywords
Your Pins by using keywords in the descriptions
35. You can also optimize:
Your Boards by creating a few that focus on
different keywords
Your Pins by using keywords in the descriptions
Your Uploaded Images by using keywords in the file
name
40. Make your images 735
pixels wide as this is
the max width
Taller images get more
repins.
41. Make your images 735
As you can see, the taller
pixels image wide takes up as more this of the
is
board than the smaller one,
the max making width
it more noticeable
Taller images get more
repins.
42. Make your images 735
pixels wide as this is
the max width
Taller images get more
repins.
The ideal proportion of
width to height is either
2:3 or 4:5
44. Have a bunch of different boards on
assorted topics
45. Have a bunch of different boards on
assorted topics
This lets you appeal to as many different
people as possible
46. Have a bunch of different boards on
assorted topics
This lets you appeal to as many different
people as possible
It also makes your content easier to access
51. Keep your boards up to date by having holiday
and seasonal boards
52. Keep your boards up to date by having holiday
and seasonal boards
You can keep these boards year round at the
bottom of your list and move them up when it’s
appropriate
53. Keep your boards up to date by having holiday
and seasonal boards
You can keep these boards year round at the
bottom of your list and move them up when it’s
appropriate
This way you can add content any time you want
and it will be ready when the time comes
57. Group boards let your followers share their own
images to your boards
58. Group boards let your followers share their own
images to your boards
These boards can be about anything from
sharing knowledge to customers using your
products
59. Here are a few Group Boards from The Food
Network
60. Group boards have a small grey
icon next to them that looks like a
crowd of people
Here are a few Group Boards from The Food
Network
61. There are a lot of advantages from using Group
Boards
62. There are a lot of advantages from using Group
Boards
You show your followers that you care what they
have to say
63. There are a lot of advantages from using Group
Boards
You show your followers that you care what they
have to say
User generated content is often shared more
than regular content
66. Avoid having only brand related content
You should make sure to mix in non-brand
related pins and boards
67. Avoid having only brand related content
You should make sure to mix in non-brand
related pins and boards
Do this by creating boards that relate to the
broader culture of your target community
68. Target’s Healthy Living Board evenly distributes
content that appeals to its target customer
69. You can see here a balance
between posts about Target
products
Target’s Healthy Living Board evenly distributes
content that appeals to its target customer
70. You can see here a balance
between posts about Target
products, and posts related to the
board’s theme
Target’s Healthy Living Board evenly distributes
content that appeals to its target customer
72. Your goal on Pinterest is recognition for your
brand
73. Your goal on Pinterest is recognition for your
brand
You want your images repinned and shared
across the web
74. Your goal on Pinterest is recognition for your
brand
You want your images repinned and shared
across the web
To ensure that you get the credit when that
happens, brand your pins
77. This image was found
repinned on a WalMart board
Because it was branded you
can still see who originally
posted it
78. This image was found
repinned on a WalMart board
Because it was branded you
can still see who originally
posted it
This pin is
branded with a
website
Be sure to add your website,
logo, or brand name to your
images
81. Add Pin-it buttons to the images on your website
This enables your site visitors to share your
images on Pinterest
82. Add Pin-it buttons to the images on your website
This enables your site visitors to share your
images on Pinterest
This can give you both added exposure and the
ability to reach new people who may not be
following you
83. This is an excellent
example of a hover over
Pin-it button
84. This is an excellent
example of a hover over
Pin-it button
Notice that the image is
also branded so that if it is
shared the source of the
image is still known
Branded with a
website
85. So there you have it!
1. Use a Pinterest business page
2. Optimize everything for SEO
3. Use the best image sizes
4. Have a few different boards
5. Keep up with the times
6. Have Group Boards
7. Distribute content evenly
8. Brand your pins
9. Use Pin-it buttons on your website