The Art of Recycling Content details new and common tips that will increase efficiency in marketing content for website platforms. If you own or work with a website that maintains a small content team, we have compiled some cool ideas on how to further the life of your content pieces. We primarily tackle the types of social media platforms that can be useful in spreading your website content along with a few tips on how to integrate content on your actual website. Feel free to comment! www.rehabonlinemag.com

1. The Art of
Recycling Content
Easy Tips on extending the life of your favorite
website content.
“From one website to another.”
By Evangeline Elder of REHAB Online Magazine
E-Book | www.rehabonlinemag.com

2. The web is crowded and
visitor interest moves
quick. A piece of content
that we stayed up all
night writing and curating
can disappear within two
hours.

3. We all feel
pressure to post
more and post
faster.

4. Many of us in the
content world have one
major question, but
often feel too ashamed
to ask.

5. The
Question is…

6. How can I extend the
life of my content
and still keep up
with my
competitors?

7. The
Solution is…

8. You can drastically extend
the life of your content by
repurposing your pieces
through several social media
platforms and website
content relation. We
ultimately call this ‘The Art
of Recycled Content’.

9. Natural Content Extenders
We have chosen the top three social media platforms
that can be categorized as natural content
extenders. As long as your content is compelling
and caters to your target audience, you don’t have to
do much on these platforms besides ensure that you
post on each one. The following platforms have an
extremely high sharing value, which means all you
have to do is create amazing content on your website
and share it on these networks.

10. Tumblr
• Tumblr is notorious for having a high sharing
value when it comes to striking or appealing
photographs. Tumblr-heads tend to read an
attached story if the featured image is vivid and
sparks their interest. If you can make your post
visually appealing, you’ll see the post shared by
Tumblr accounts beyond the posting date. Tumblr
is a great medium for anyone who frequently
relies on imagery in their content marketing plan.
tumblr.com

11. Pinterest
• When a visitor searches content on Pinterest,
there is a continuous page feed that takes the
visitor further and further into content archives.
Therefore, old and new content have higher
visibility, allowing hits to trickle down to the
actual piece of content on your website (long
after you’ve pinned images from your site).
Pinterest visitors love creative ‘pins’, short how-
to guides, and snippets of actual content pieces
that link back to your website.
pinterest.com

12. Facebook
• Popular and compelling stories on Facebook
tend to have higher sharing value. Facebook
maintains a personal community feel; as a
result, stories that are humanistic, funny, and
relatable will see continuous shares long after
the posting date. Once you link your website to
shareable content on Facebook, visitors will take
an interest in your platform. As long as you use
the “Read More” function and link content back
to your website, you can post half of an actual
content piece (word for word) on Facebook.
facebook.com

13. What about
Twitter and
Instagram?

14. Twitter and Instagram qualify as:
Active
Content
Extenders

15. Active Content Extenders
consists of social media
platforms that require heavy
content and social media
marketing tactics. You’ll find
yourself creating multiple
captions for a single piece of
content, asking your followers
questions, curating content
series, and more.

16. Twitter
• Twitter is useful for websites who want to
remind their audience of website content
for a day or throughout one targeted week.
You can create different and meaningful
captions for the same piece of content in
order to direct more visitors to your content.
Twitter is used heavily as a content
marketing strategy. Twitter captions should
be witty, engaging, and interesting in order
to catch different visitors at different times.
twitter.com

17. Instagram
• Instagram is a great resource to extend the
life of content by using multiple images for
one piece of content with accompanying
captions. If you can describe your content
multiple ways, you can attach multiple
images to your story.
– For example, an editorial/article might feature 5-
6 images; you can ‘Instagram’ 3 of the best
images over the span of a week and talk about
different portions of the editorial in each caption.
instagram.com

18. The Hashtag Advantage
• If you’re posting on social media about
your website content, don’t forget to
partake in weekday-themed hashtags.
Playful and common hashtags such as
“#FBF” (Flashback Friday) or “#TBT”
(Throwback Thursday) can serve as easy
methods to revive older content with a
purpose.

19. Multiple Social Media
Handles
• If your website has multiple categories,
you can create multiple Twitter or
Instagram handles as you see fit! You
begin with your brand’s main social media
handle, then create handles for your site’s
most popular categories (i.e. Business,
Entertainment, Political News, Style, etc.).
You can then Tweet or Instagram about
the same content on your general handle
and then do the same on your respective
category handle.

20. What About
Recycling Content
on Your Actual
Website?

21. Connecting Content
• Yes, you can make things interesting
and recycle content on your own
website! Many websites rely on tags or
‘related posts’ sections under their content.
However, you can insert a quick
blurb/caption below your actual content
piece that directs followers to checkout
another similar post through a link. This is
an easy and effective way to tap into your
website’s nicely curated archive.

22. Featured/Highlighted
Content
• You can also create countless homepage
or sidebar categories on your website that
highlight or feature some of your favorite
content. Popular categories include,
“Editor’s Picks, Fan Favorites, Top
Posts & Pages, Top Picks”, etc. These
types of categories are not time-sensitive
and repurpose your content as an
important piece that visitors should read.

23. Everyone Loves a Bonus Tip
• Our bonus tip for ‘The Art of Recycling
Content’ is all about manifesting the power of
a Content Series. Content Series are similar
to campaigns but this time around your
content is your message. You can start a
Content Series by taking one theme and
creating several weekly or monthly content
posts that fall under that theme. Content
Series create a highly visible archive as
visitors feel compelled to explore older
content in the series.

24. If your content team is small like
ours, the explained strategies on
repurposing content will allow
you to further your audience
reach with efficiency. These
strategies allow your team to
focus on quality over quantity.
You also get to create longevity
for your content across multiple
platforms.

25. Don’t Let Your Content Go to Waste.

26. Rehab Online Magazine is a
highly curated platform for
style, entertainment,
mainstream & underground
music, fresh interviews, and
quality content.
Visit our website at www.rehabonlinemag.com
for more information.

27. • Facebook.com/rehabonlinemagazine
• Twitter: @rehabonlinemag
• Tumblr.com/rehabonlinemagazine
• Pinterest: @rehabonlinemag
• Soundcloud: @rehabonlinemag
• Instagram: @rehabonlinemag