1. Nazli ElTahry
18 A Jeera Compound, sheikh Zayed Egypt- +20 (0) 100 540 0064
Neltahry@gmail.com
Career related
Experience
Rotana Media Services
Media Director 2008 – till
present
←
 Reporting to Rotana Media Services Egypt - General Manager
 Holding regular meetings with top management in advertising media
agencies to discuss the yearly budget and commitment on Rotana
Mediums and negotiating pricing strategies to ensure optimum use of
budgeted funds and long-term contracts.
 Managing a team of 4 and ensuring the workflow that meets and
complies with the yearly target of the department.
 Direct contact with channels managers in order to accommodate the
clients expectations on specific executions on certain channels.
• Assist in recruiting, training, motivating and evaluating team whenever
applicable.
 Coordinate with channel Manager & RMS General Manager on
suggesting/implementing Marketing plans to further enhance the
identity of the channel
 Content suggestion for different Rotana channels after studying the
different grids of competitive channels and viewership trends of mass
population.
 Marketing suggestions for specific events on Rotana.
Senior Marketing & Media Executive April 2004 – 2008
Job Function:
 Business to Public Communication:
 Created, developed, and followed up on content of promotions
communicating Hala Sarhan’s guests on Rotana Music channel.
Media Planning these promotions on FM station
 Contacted News papers and researched magazines to promote
Hala Sarhan’s guests and succeeded in publishing the events
through press releases in Al Ahram newspaper
 Developing and creating content and number of hits of SMS
campaigns sent to the public audiences communicating Exclusive
first time hit movies on Rotana Cinema
 Business to business Communication
 Liaison between RMS Cairo office and RMS Saudi Office to be
updated with guests and news in order to circulate it to the clients
and Agencies.
 Circulating information of important guests, unique episodes, Hit
movies, monthly grids, sponsorship and special offers to the
agencies and clients through marketing e-mail.
 Gathering statistical information on Rotana Cinema and Zaman
Status from IPSOS & TNS and sending them to agencies and
clients to aid them and motivate them in increasing their spending
on Rotana Channels.
 Developing sponsorship packages to aid sales team.
 Brainstorming on “creative” ideas with agency contacts to work
them on Rotana cinema to change and attract channel’s layout.
 Other Activities

2. Traffic:
 Liaison between RMS Cairo office, RMS Saudi and Dubai
• Booking advertising spots on channels
 Marketing and Account Handling – From January 05 To 2008
Account Handling:
 Contacting International Agencies (Starcom, zenith, Unilever, MCN
and OMD) to promote Rotana channels
 Maintaining customer database and validating the utilization of internal/
external mailing lists.
 Handling barter deal between Rotana and ARPU +
 Receiving Media bookings from agencies and coordinating with the
traffic to ensure successful implementation.
 Following up on a monthly basis with agency contacts to achieve goals
and increase spending on Rotana channels.
 Brainstorming on “creative” ideas with agency contacts to work them
on Rotana cinema to change and attract channel’s layout.
Vodafone Egypt
Sales Support , Corporate Sales Nov. 2000- Apr.2002
Handling Sales operation
Liaison between different departments in company
Handling Stock Inventory
Point of Sale (POS) transactions
Monitoring cash flow
Quota reporting
July 1999 – Nov. 2000
Berlitz Institute English Teacher
Enrolled in the Future Generation Foundation
Internship
Experience
December 1996- March 1999
Hudson Bay Company, Canada Part-time Sales
Visual merchandising
Marketing "Bay Visa Card"
Responsible for new stock inventory
On floor sales in different departments
December 1996-January 1998
PriceWaterHouse Coopers, Canada Occasional Part-time
Developed and conducted market research using the CATI system
December 1998
Rogers Cable Television, Canada
Presented the Egyptian show.
August 1994, 1995, 1996
MiddleEast Medicare, Egypt
Administrative Assistant
Handling and issuing health cards
Medical Report writing
Education and
Academic
Experience
Ottawa University, Canada 1996-1999
Bachelor degree of Media communication and Marketing

3. British International School In Cairo 1995
General Certificate of Secondary Education
Computer
Literacy
Proficient user of Windows & Office applications & Mac
Languages Fluent in spoken and written English and Arabic
Awards &
Publications
Published Poet in Sounds of Silence Anthology & A Celebration of Poets Anthology
Received Editors Choice Award for Excellency in poetry writing
Trainings
Pitching the message – winning the deal, Effective Team Building, Analyse this –
Analyse that, Hands on for presenting creatively,
Skills
Administration, communication, leadership and organizational skills, ability to attempt at
multiple tasks at the same time, ability to work under stress, ability to motivate people
Personal
Information
Date of Birth May 22nd
,1978
Nationality Egyptian
Marital Status Married