L'Oréal e-Strat Challenge 8

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L'Oréal e-Strat Challenge 8

  1. 1. Cliquez pour ajouter un titre Cliquez pour ajouter un sous-titre Students Presentation 8 08 07
  2. 2. Menu <ul><li>A bigger success every year </li></ul><ul><li>Your virtual competition </li></ul><ul><li>4 steps to win </li></ul><ul><li>Your complete learning experience </li></ul><ul><li>Win a trip to Paris </li></ul><ul><li>The Key to success </li></ul><ul><li>Schedule </li></ul><ul><li>Get set for the challenge </li></ul>
  3. 3. <ul><li>Launched in 2000 to help students understand our business and recruit new profiles </li></ul><ul><li>Over 177,000 students from more than 2200 schools registered since 2000 </li></ul><ul><li>The biggest on-line strategy game open to students everywhere around the world! </li></ul>A bigger success every year! 39 540 125 36 354 125 29 985 113 16 770 84 7 800 56 2 400 53 Edition 1 Edition 5 Edition 6 Edition 2 Countries Students registered Edition 4 Edition 3 44 106 128 Edition 7
  4. 4. <ul><li>Your mission: To act as a General Manager of a beauty-industry company with an international portfolio of products for 2 months (3 years in real time) </li></ul><ul><li>Compete with 5 100 students from top schools and universities </li></ul>Your virtual competition
  5. 5. 2 Rounds 2 - 5 Strategic rounds of market analysis and management decisions 1 700 teams Semi-Finals Round 6 and Business Plan 3 300 teams 4 International Finals Presentation of Business Plans to L’Oréal Senior Executives 16 teams Round 1 Market analysis and management decisions 1 All registered teams 4 step to win
  6. 6. Registration & Selection 1 Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4
  7. 7. Registration & Selection 1 <ul><li>Register online on www.e-strat.loreal.com your team of 3 students: </li></ul><ul><li>from the same University in your final or penultimate year of study </li></ul><ul><li>in the MBA or Undergraduate category </li></ul><ul><li>Play the first round of the e-Strat Business Game </li></ul><ul><li>1 700 teams will finally be selected to play the Challenge! </li></ul>
  8. 8. Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 Online Competition 2
  9. 9. Online Competition 2 <ul><li>Your objective by now: </li></ul><ul><li>Increase PRIMA’s Share Price Index </li></ul><ul><li>SPI is a financial analysis based on revenue growth, profitability, market share, size of customer database, etc. </li></ul><ul><li>Achieve the highest SPI in your Zone! </li></ul>
  10. 10. <ul><li>Employee benefits </li></ul><ul><li>Environment </li></ul><ul><li>Diversity & Equity </li></ul>Online Competition 2 R&D, Brand portfolio Production capacity Trade Marketing Promotion etc. Pricing, Production level, Communication, Positioning <ul><li>High earners </li></ul><ul><li>Affluent families </li></ul><ul><li>Medium income families </li></ul><ul><li>Low income families </li></ul><ul><li>Singles </li></ul>5 Consumer Segments (income, marital status …) 5 Competing Firms (4 traditional ,1 new entrant) <ul><li>PRIMA </li></ul><ul><li>BELLA </li></ul><ul><li>DIVA </li></ul><ul><li>VISTA </li></ul><ul><li>mirror.com </li></ul>3 Traditional <ul><li>Mass merchandisers & Discounters </li></ul><ul><li>Specialized mass </li></ul><ul><li>Department stores </li></ul>3 e-Tailers <ul><li>e-Grocers </li></ul><ul><li>e-Beauty </li></ul><ul><li>e-department stores </li></ul>6 Indirect Distribution Channels Design, Discount, Promotion, Communication, Partnerships Employee Health Program, Diversity & Equity Training, Transport packaging reuse, etc 40 Sustainable Performance Initiatives Sustainable Performance PASSION Paris <ul><li>platin.com </li></ul><ul><li>poet.com </li></ul><ul><li>prima.com, … </li></ul>Website & online Boutiques <ul><li>Platin </li></ul><ul><li>Poet </li></ul><ul><li>Passion </li></ul>Cosmetic Brands
  11. 11. Online Competition 2 Data is available on consumers, firms, products… A detailed P&L Statement available for each marketed brand
  12. 12. Online Competition 2 <ul><li>Competitors’ data e.g “Expected Competitive New Brand Launches” </li></ul><ul><li>Consumer data e.g. “Segment Sizes & Growth Rates” </li></ul><ul><li>Distribution data e.g. “Distribution Survey” </li></ul>
  13. 13. Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 Semi-Finals 3
  14. 14. Semi-Finals 3 <ul><li>Defend your strategy in the Business Plan! </li></ul><ul><li>The top Undergraduate and MBA teams from each of 8 zones will: </li></ul><ul><li>Play a Final Run </li></ul><ul><li>Write a Business Plan marked by L’Oréal Executives: </li></ul><ul><ul><ul><ul><li>market analysis </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3 year plan </li></ul></ul></ul></ul><ul><ul><ul><ul><li>evaluation & forecasts </li></ul></ul></ul></ul>
  15. 15. Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 International Finals 4
  16. 16. International Finals 4 <ul><li>Sell your company to L’Oréal! </li></ul><ul><li>16 teams </li></ul><ul><li>One undergraduate and one MBA team from each zone </li></ul><ul><li>To an international panel of Senior Executives </li></ul><ul><li>Present your company </li></ul><ul><li>Justify your strategy </li></ul><ul><li>Compete face to face with other zone champions </li></ul>
  17. 17. Your learning complete experience <ul><li>Take on high-level responsibility in realistic market conditions </li></ul><ul><li>Get an insider’s view of L’Oréal , its business model and the beauty industry </li></ul><ul><li>Develop valuable personal and professional skills </li></ul><ul><li>Discover exciting new career options and … </li></ul><ul><li>… Have fun! </li></ul>Sustaining Partner of
  18. 18. All Zone winners will receive a 3-day trip to Paris to attend the International Awards Ceremony Win a trip to Paris and more! First prize – a trip worth 10,000€ !
  19. 19. Keys to success <ul><li>E NTHOUSIASM for… </li></ul><ul><ul><li>… S TRATEGY – devise it and stick to it </li></ul></ul><ul><ul><ul><li>T IMING – think of both short - and long – term decisions </li></ul></ul></ul><ul><ul><ul><ul><li>R ESEARCH – the world in which the simulation takes place </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>A NALYSE – your data so you can use it wisely </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>T EAMWORK – use it to maximize your potential! </li></ul></ul></ul></ul></ul>
  20. 20. Dates apply to the Open Challenge. For the Academic Challenge Runs 1-5 can take place anytime between 27 th September 2007 and 29 th January 2008. EXPERIENCE THE ULTIMATE BUSINESS GAME From your registration date – 4 th December 2007 . Play round 1 13 th December 2007 Announcement of 1700 selected teams 13 th December 2007 – 29 th January 2008 . Play round 2 to 5 1 st February 2008 Announcement of 300 semi-finalist teams 1 st February – 19 th February 2008 . Play round 6 . Submit your Business Plan 14 th March 2008 Announcement of International Finalists Schedule 27 th September – 27 th November 2007 . Register your team on www.e-strat.loreal.com 16 th April 2008 International Finals – Awards Ceremony in Paris . “Sell” your virtual cosmetics company to L’Oréal
  21. 21. Cliquez pour ajouter un titre Cliquez pour ajouter un sous-titre We are looking forward to your participation in the L’Oréal e-Strat Challenge 8!

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