Rebecca

1. Branding Assignment Rebecca Torvik
FA 102a, Research, Product Proposal and
Transmedia Explorations

2. Branding Assignment Rebecca Torvik
Assignment Two, Research
http://www.kurzweilai.net/real-time-robot-motion-planning
Real-time robot-motion planning

3. Branding Assignment Rebecca Torvik
Assignment Two, Research
“For uncontrolled environments (such as homes), robot
motion planning has to be a lot smarter”
http://www.futurity.org/tags-let-robot-find-things-around-house-770972/

4. Branding Assignment Rebecca Torvik
Assignment Two, Research
“The new processor’s speed and power efficiency could
create many opportunities for automation.”
http://www.foxnews.com/tech/2017/06/30/toyota-now-has-robot-that-can-help-disabled-people-around-house.html

5. Branding Assignment Rebecca Torvik
Assignment Two, Research
“Power-efficient enough to be used in large-scale
manufacturing environments”
http://thekidshouldseethis.com/wp/wp-content/uploads/2014/12/robots-organize-and-line-up-batt-1024x576.jpg

6. Branding Assignment Rebecca Torvik
Assignment Two, Research
“Quickly picking up and accurately moving an object in
a cluttered environment while evading obstacles)”
https://www.youtube.com/watch?time_continue=42&v=HqYqYFBm7I8

7. Branding Assignment Rebecca Torvik
Assignment Two, Future Product or Service
Self-packing AI Suitcase
•Knows what you need
•Locates and packs items
•Autonomous
http://www.mobileappdaily.com/2017/30/08/this-artificial-intelligence-equipped-suitcase-is-all-you-need

8. Branding Assignment Rebecca Torvik
Naming Process
Assignment Three, Brand
Moving + efficiency + object + auto =
Mofecto

9. Branding Assignment Rebecca Torvik
Assignment Three, Brand
Source for Brand Character Words
Effortless by Sabrina Ddumba

10. Branding Assignment Rebecca Torvik
Assignment Three, Brand
Brand Character Diagram
Mofecto
Persona Purpose
Language Tone
Sweet
Open
Bright
Happiness
Float
Glowing
Trust
Invest
Easy
Effortless
New
Roll

11. Branding Assignment Rebecca Torvik
Assignment Four, Research
Tweeting Tips
1. Find Your Influencers
2. Repeat Your Tweets
3. Test Your Tweet Times
4. Focus on Language and Structure
5. Think About Daily Patterns
6. Manage Expectations

12. Branding Assignment Rebecca Torvik
Assignment Four, Research
A Winning Ad
1. Fit Your Goals
2. Target the Right Audience
3. Website Tag for Remarketing
4. Optimize Your Campaign

13. Branding Assignment Rebecca Torvik
Assignment Four, Research
Esurance Contest Sparks Engagement

14. Branding Assignment Rebecca Torvik
Assignment Four, Research
L’Oréal Paris
#WorthSaying
Campaign

15. Branding Assignment Rebecca Torvik
Assignment Four, Tweet 1

16. Branding Assignment Rebecca Torvik
Assignment Four, Tweet 2

17. Branding Assignment Rebecca Torvik
Assignment Four, Tweet 3