3. Branding Assignment Rebecca Torvik
Assignment Two, Research
“For uncontrolled environments (such as homes), robot
motion planning has to be a lot smarter”
http://www.futurity.org/tags-let-robot-find-things-around-house-770972/
4. Branding Assignment Rebecca Torvik
Assignment Two, Research
“The new processor’s speed and power efficiency could
create many opportunities for automation.”
http://www.foxnews.com/tech/2017/06/30/toyota-now-has-robot-that-can-help-disabled-people-around-house.html
5. Branding Assignment Rebecca Torvik
Assignment Two, Research
“Power-efficient enough to be used in large-scale
manufacturing environments”
http://thekidshouldseethis.com/wp/wp-content/uploads/2014/12/robots-organize-and-line-up-batt-1024x576.jpg
6. Branding Assignment Rebecca Torvik
“Quickly picking up and accurately moving an object in
a cluttered environment while evading obstacles)”
https://www.youtube.com/watch?time_continue=42&v=HqYqYFBm7I8
Assignment Two, Research
7. Branding Assignment Rebecca Torvik
Assignment Two, Future Product or Service
Self-packing AI Suitcase
•Knows what you need
•Locates and packs items
•Autonomous
http://www.mobileappdaily.com/2017/30/08/this-artificial-intelligence-equipped-suitcase-is-all-you-need
8. Branding Assignment Rebecca Torvik
Naming Process
Assignment Three, Brand
Moving + efficiency + object + auto =
Mofecto
9. Branding Assignment Rebecca Torvik
Source for Brand Character Words
Effortless by Sabrina Ddumba
https://www.lyricsbox.com/sabina-ddumba-effortless-lyrics-vgw7gl1.html
Assignment Three, Brand
10. Branding Assignment Rebecca Torvik
Assignment Three, Brand
Brand Character Diagram
Mofecto
Persona Purpose
Language Tone
Good
Easy
Bright
Happiness
Float
Glowing
Loving
Sweet
Open
Effortless
New
Roll
