3. Objectives
+ Learn basic vocabulary of social media marketing
+ Develop goals for your social media platform
4. Objectives
+ Learn basic vocabulary of social media marketing
+ Develop goals for your social media platform
+ Understand why reaching / maintaining goals are critical
5. Objectives
+ Learn basic vocabulary of social media marketing
+ Develop goals for your social media platform
+ Understand why reaching / maintaining goals are critical
+ Understand target audience and how to reach them
6. Objectives
+ Learn basic vocabulary of social media marketing
+ Develop goals for your social media platform
+ Understand why reaching / maintaining goals are critical
+ Understand target audience and how to reach them
+ Learn to implement social media marketing tools
8. Consists of sites and accounts that enable users to create / share
content or participate in social networking with friends, family, co-
workers, and others
Social Media
9. Social Networking
The use of dedicated sites + applications to interact with other
users, or to find people with similar interests
13. Search Engine Optimization
(SEO) is the process of organizing your site to give it the best
chance of appearing near the top of search engine rankings.
14. Web 2.0
Refers to second generation of the Web, which includes sites
created without specialized tech knowledge or training
17. Social CRM
Social Customer Relationship Management (CRM) is a system or
strategy for managing client and customer interactions, which
optimizes and creates systems for relationships.
19. 60% of visitors to
church sites
couldn’t find the
info they were
looking for
Statistics
20. 60% of visitors to
church sites
couldn’t find the
info they were
looking for
80% of first time
visitors found the
site on Google
Statistics
21. 60% of visitors to
church sites
couldn’t find the
info they were
looking for
80% of first time
visitors found the
site on Google
Statistics
85% of first visitors
to a church visited
the site before
attending
23. Technology enhances the
originality of your personal
branding.
There are numerous FREE
resources for smaller
non-profits, ministries, and
congregations
24. Technology enhances the
originality of your personal
branding.
There are numerous FREE
resources for smaller
non-profits, ministries, and
congregations
Adoption of technology and
media strategies indicates a
sense of innovation
25. “But the underlying power in social
media is not the technology or the
platforms or Gangnam style. The power
comes from human beings connecting
with one another all around the globe.”
JUSTIN WISE
The Social Church
39. Discussion
+ Why you need Social Media Guidelines
+ How to present yourself on personal social media pages
+ What you would include in your Social Media Guidelines
