Here I have done some further secondary research about the target audience for horror films using websites such as Box Office Mojo and The Numbers.

1. Target Audience Research
Here is the Weekend Box Office Results from the website Box Office Mojo. It is a list of the
top ten most popular films from this weekend. This top ten list has 3 horror films
(Goosebumps, Paranormal Activity: The Ghost Dimension and Crimson Peak) which shows
that horror films are relatively popular at the moment. It shows that people are choosing to
watch horrors right now, so maybe this could suggest it is a mainstream audience and so
this means that horrors are successful in making money and people enjoy going to see
them.
This is a list of the different types of horrors and shows the popularity of each type. The
most popular type of horror is Supernatural horrors, so maybe we should take a more
supernatural feel to our filmso that we can appeal to a wider audience. However this would
be difficult to filmwell so we would need to think more about what would be the best type
to make our filmexcel.

2. I went on the IMBD website and found the most popular horror feature films released in 2015.
The most popular film is Crimson Peak. It was shown in 2984 theatres, which suggests a
mainstream audience and made asum of $62,085,839 worldwide, suggesting that horrors are
successful. I can use these popular films and their story lines to help me come up with ideas
for my film.
I went on to the website The Numbers, and researched the weekly DVD sales for last week.
It shows 5 horrors within the top 15. this shows that people are interested in watching
horrors and would buy them on DVD so that they can enjoy them over and over again.
Overall I have discovered that horrors are fairly popular around the month of October, this
may be due to the fact that it is Halloween. This could mean that if I were to release my film
in October rather than March for example, it would more likely be more popular because of
the popularity of horrors at this time of year. Also this could suggest that horror film are a
mainstream target audience because a lot of people watch them.