3 Di State Of Origin Nrl Fans

335 views

Published on

Here is the latest offering for targeting NRL Fans across the 3di Network.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
335
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

3 Di State Of Origin Nrl Fans

  1. 1. State of Origin 2010 promotion <br />Target Audience<br />P18+ who are passionate about Rugby League<br />
  2. 2. contents<br /><ul><li>State of Origin Strategy
  3. 3. Email Reach
  4. 4. About the databases and websites
  5. 5. Schedule
  6. 6. Contact</li></li></ul><li>strategy<br />Benefits<br />Product<br />Objective<br />-Allows advertiser to educate its audience with detailed messaging<br />-Fantastic targeting capabilities<br />-Viral Components(forward to a friend)<br />-Strong response rates<br />Generate leads via targeting P18+ who have advised that they are passionate about Rugby League and are highly likely to sign up to the competition.<br />Premium Targeted Email & Run-of-Sport channel:<br />
  7. 7. email reach<br />Oztips.com<br />Records Available: 93,000<br />Rate card: $300CPM<br />Virtual Sports <br />Records Available: 65,000<br />Rate card: $300CPM<br />League Unlimited<br />Records Available: 20,000<br />Rate card: $300CPM<br />FDS<br />Audience: People 18+ that support a NRL team<br />Records Available: 121,993<br />Rate card: $280CPM<br />GAS<br />Audience: People 18+ who follow or participate in Rugby league<br />Records Available: 60,070<br />Rate card: $300CPM<br />TOTAL NRL FANS = 360,000<br />
  8. 8. about: highly targeted lifestyle databases<br />The Great Australian Survey collects only the most up-to-date and detailed data for Direct Marketing purposes. Every 3 months they launch a new edition of the ‘Great Australian Survey’ and collect detailed data on demographic, lifestyle, and purchasing intentions for Australian consumers. They have also recently released The Great Australian Business Survey, targeting SME within Australia. <br />This lifestyle data is built from responses to Australia Post's Australian Lifestyle Survey. The survey is distributed to millions of households across Australia every year. Individuals who want to receive relevant offers and information from businesses provide responses on a voluntary basis.<br />
  9. 9. about: oztips<br />Established in 1998, OzTips.com is Australia’s largest Free Sports Tipping website. Anyone can set-up a free Tipping<br />Competition and invite friends to join.<br /> <br />Members can register free and create public or private tipping competitions for the NRL, AFL, Super 14, Premier League, <br />A-League, Basketball, Cricket and more! The website also provides detailed Match info and Tipping statistics organisations can <br />even set-up a custom branded Tipping Comp.<br />https://www.oztips.com<br />63% aged 21-50<br />Gender: 82% Male<br />Options<br />Site stats<br />
  10. 10. about: league unlimited <br />LeagueUnlimited.com is the largest independent rugby league website online. Started in 2002, the website has grown into a well<br />connected news site that includes live score updates, tipping competitions in addition to The Front Row forums, the world's largest rugby<br />league discussion forums.<br />LeagueUnlimited.com's highest traffic periods are during the football season which runs from March – October and peaking during the<br />State of Origin and NRL finals. However, pre-season interest and international competitions have seen the traffic extend beyond the<br />traditional periods of support amongst rugby league fans.<br />LeagueUnlimited.com also has a growing cricket forum which has given further credence to the website slogan, 'There Is No Off-<br />Season'. For sponsors wishing take advantage of this, special rates are now available during the summer months.<br />http://www.leagueunlimited.com<br />Age: 18-30 (75%)<br /> Gender: Male (75%)<br /> Location: NSW & Qld (70%)<br />Options<br />Site stats<br />
  11. 11. about: virtualSPORTS<br />LeagueUnlimited.com is the largest independent rugby league website online. Started in 2002, the website has grown into a well<br />connected news site that includes live score updates, tipping competitions in addition to The Front Row forums, the world's largest rugby<br />league discussion forums.<br />LeagueUnlimited.com's highest traffic periods are during the football season which runs from March – October and peaking during the<br />State of Origin and NRL finals. However, pre-season interest and international competitions have seen the traffic extend beyond the<br />traditional periods of support amongst rugby league fans.<br />LeagueUnlimited.com also has a growing cricket forum which has given further credence to the website slogan, 'There Is No Off-<br />Season'. For sponsors wishing take advantage of this, special rates are now available during the summer months.<br />http://www.leagueunlimited.com<br />Age: 18-30 (75%)<br /> Gender: Male (75%)<br /> Location: NSW & Qld (70%)<br />Options<br />Site stats<br />
  12. 12. case study: v/line<br />OBJECTIVE:<br />Generate new member email subscriptions<br />Raise awareness of V/line travel <br />TARGETING:<br />All people interested in Rugby<br />RESULTS:<br />Sent: 5,120<br />Open rate: 52.91%<br />CTR : 25.04%<br />
  13. 13. tpn: the performance network <br />TPN only works with leading advertisers and quality publishers ensuring that both parties’ expectations are met.True performance display advertising on local premium websites offers advertisers a powerful mix of both branding and direct response. <br />In addition to the CPC banner ads TPN also provides advertisers with easy access to other contemporary online marketing tactics including re-targeting, profile targeting, behavioral targeting, button ads, text ads and text links.<br />Key Benefits for Advertisers<br /><ul><li>True Performance Campaigns
  14. 14. Mix of Branding & Direct Response
  15. 15. Diverse Network of Sites
  16. 16. Quality Australian & New Zealand Sites
  17. 17. Latest Ad Targeting Technology
  18. 18. In-Depth User Insights
  19. 19. Various Online Marketing Options
  20. 20. Flexible Pricing Options
  21. 21. Maximise Response Rates </li></ul>Run-of-Sports Category<br />IAB Sizes: 728x90, 300x250, 120x600<br />Available Clicks: 10,000<br />Rate Card: $2.50 CPC<br />
  22. 22. schedule idea<br />State of Origin Game 1<br />State of Origin Game 2<br />State of Origin Game 3<br />23rd<br />May<br />Product<br />Spend<br />24th May<br />40,000 records<br />CPM: $250<br />3di NRL Fans<br />targeted email send<br />$10,000<br />Rate card:$11,500<br />11th May<br />40,000 records<br />eCPM: $250<br />3di NRL Fans<br />targeted email send<br />$10,000<br />Rate card:$11,500<br />13th May<br />40,000 records<br />CPM:$250<br />3di NRL Fans<br />targeted email send<br />$10,000<br />Rate card:$11,500<br /> Run-of-Sports Channel 5,000 clicks <br />CPC: $2<br />$10,000<br />TPN <br />Rate card:$12,500<br />$40,000<br />Total:<br />Rate Card:$47,000<br />
  23. 23. Adam Halstead<br />Call: 02 9339 6791<br />adam.halstead@3Dinteractive.com.au<br />

×