The document discusses various aspects of corporate events including event design, marketing, and production. It provides details on different types of corporate events like launches, road shows, exhibitions, and awards ceremonies. It also outlines the key disciplines involved in event planning such as venue selection, construction, lighting, sound, visuals, and budgeting. Finally, it discusses best practices for event management.

1. E VENTS INSTITUTIONAL NATIONAL INTERNATIONAL SIGNATURE CONCERTS CORPORATE COMMUNITY/SOCIAL SPORT AWARDS

2. C orporate E vents The Battle for Consumer Mindspace

5. C orporate E vents Own Properties “ Hired” Properties External Audiences Internal Audiences Launches Road Shows Relationship Building Media Attention Brand Expe Discussion Forums Dealer Meets Organizational Meets Personnel Development

6. C orporate E vents Own Properties “ Hired” Properties Sponsorship Sports Music Art / Culture Team Brand Ambassadors Product Placement Serials Reality TV Films Trade Shows Exhibitions Seminars Conferences

9. R oad S hows A Wide Spectrum In-shop demonstrations Test drives Mass participation events Exhibitions

10. I n-shop D emonstrations

11. T est D rives

12. E xhibitions

13. M ass P articipation E vents

14. Relationship Building Through Intellectual Experiences Through Sensory Experiences E&Y - Instituting Awards Adidas – Creating neighborhood sports tournament Bacardi Blast Intel – Computer Training Program for teachers in China Intel – Science fairs in India Through Social Participation Revlon – Run / Walk – Helping women with cancer Coke with Harry Potter – Reading is Fundamental – aiding schools with books

15. M edia A ttention

18. “ H ired” P roperties Simultaneous participation by many organizations Not exclusive

19. S ponsorship Connect with target audience by reaching out to them through what they are passionate about Sports Cricket Golf Music Classical Pop Art / Culture Art Auctions Supper Theatre

21. B rand A mbassadors

23. T rade S hows

24. D ISCIPLINES IN E VENTS

29. G OD IS IN THE D ETAILS