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By: Rachel Beger!
Pixar

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“Imagination Has No Age Limit”
BIG IDEA: !
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Pixar has the ability to appeal to all ages"
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Their movies grow old with kids and really form a consumer bond"
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We want to make a stronger consumer connection through social
media outlets"
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Use social media not just to promote movies, but to
form a stronger consumer relationship"
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We want the fans to feel “heard”"
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TARGET AUDIENCE!
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Targeting ALL age groups"
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LARGELY focusing on young adults 18-27 "
AND the middle aged 45-60!
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DIGITAL MARKETING STRATEGY!

5. #ImaginationHasNoAgeLimit!
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Twitter!
#ImaginationHasNoAgeLimit"

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Instagram!
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Who do you watch Pixar movies with? "
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Post a photo with #ImaginationHasNoAgeLimit"
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A post will be selected to receive a shout out from
Pixarʼs account"

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Our Goals and KPI!!
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10% increase in followers on social media sites"
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Receive atleast 20,000 comments on any
#ImaginationHasNoAgeLimit post"
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With an increase of 5,000 every post"
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The Budget!
$180,000
$250/hour
30 hours a week
Duration of 6 months

10. Happiness applies
to all ages."
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Here at Pixar, we donʼt
put a limit on bliss."