Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

0

Share

Download to read offline

StudioStories - Don't Miss out on Pinterest: How to Grow Your Business With Creative Content

Download to read offline

As Pinterest Germany Partners, we will share the latest features and our key insights so you can make smarter decisions on the platform. And yes, we’ll lift the secret of how we reached over 40 million visitors per month with relevant and creative content on Pinterest.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

StudioStories - Don't Miss out on Pinterest: How to Grow Your Business With Creative Content

  1. 1. © www.studiostories.de We help brands to use Pinterest as a sustainable traffic boost and create professional, engaging content. SHOP SPECIALIZING IN WE ARE YOUR CREATIVE SOCIAL MEDIA CONTENT CREATION.
  2. 2. © www.studiostories.de
  3. 3. WHAT MATTERS. CREATE © www.studiostories.de
  4. 4. To bring inspiration to everyone create a life they love 300 Mio active pinners monthly worldwide billions of idea searches every month More than 200 billion Pins saved Source: qubole.com, business.pinterest.com, pinterest.de © www.studiostories.de
  5. 5. Pinterest is a positive and productive platform. WHAT MAKES PINTEREST DIFFERENT? source:pinterest.com © www.studiostories.de
  6. 6. past future © www.studiostories.de
  7. 7. GET INSPIRED! Pinterest is a tool to plan our best self. Pinners like to try new things. Catch the users in the process of making decisions. © www.studiostories.de source:pinterest.com
  8. 8. Percentage of users who shop or find products on platform ATLAS|Data:CowenandCompany PINNERS ARE Pinterest Facebook Instagram Twitter Snapchat 12.5 25 37.5 50 4% 7% 10% 14% 48% PLANNERS. © www.studiostories.de Reach people while they are planning and ready to make a purchase.
  9. 9. Pinterest inspires online to get things done offline. © www.studiostories.de source:pinterest.com
  10. 10. Pinterest helps solving daily struggles. © www.studiostories.de source:pinterest.com
  11. 11. The age of interruption is over! You have to inspire. STOP ADVERTISING. START INSPIRING. © www.studiostories.de
  12. 12. 3 RULES FOR BRANDS ON PINTEREST. 1. Put pinners first. 2. Brands don’t interrupt. 3. Think positive: inspire, help, educate. © www.studiostories.de
  13. 13. WHAT MAKESIT’S THE MINDSET THAT MATTERS. People want to do more than just transact. People are led by emotions and looking for products they feel good about. Offer orientation and inspiration. EMOTIONAL STORYTELLING source:pinterest.de/7mind © www.studiostories.de
  14. 14. THAT’S THE POWER more emotional than Google more entertaining than Amazon more sales-boosting than Facebook more sustainable than Instagram OF PINTEREST. © www.studiostories.de
  15. 15. Pinterest generates a traffic boost. more emotional than Google more entertaining than Amazon more sales-boosting than Facebook more sustainable than Instagram THAT’S THE POWER OF PINTEREST. © www.studiostories.de
  16. 16. real additional value Pinterest generates a traffic boost. more emotional than Google more entertaining than Amazon more sales-boosting than Facebook more sustainable than Instagram THAT’S THE POWER OF PINTEREST. © www.studiostories.de
  17. 17. more emotional than Google more entertaining than Amazon more sales-boosting than Facebook more sustainable than Instagram Pinterest generates a traffic boost. Taste graphs instead of age & gender information real additional value THAT’S THE POWER OF PINTEREST. © www.studiostories.de
  18. 18. HOW TO CREATE SUCCESSFUL PINS © www.studiostories.de
  19. 19. HOW TO CREATE SUCCESSFUL PINS BEING FOUND © www.studiostories.de
  20. 20. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED © www.studiostories.de
  21. 21. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON © www.studiostories.de
  22. 22. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON WEBSITE TRAFFIC © www.studiostories.de
  23. 23. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON WEBSITE TRAFFIC RESEARCH RELEVANT TOPICS © www.studiostories.de
  24. 24. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON WEBSITE TRAFFIC RESEARCH RELEVANT TOPICS SEO / KEYWORDS © www.studiostories.de
  25. 25. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON WEBSITE TRAFFIC RESEARCH RELEVANT TOPICS SEO / KEYWORDS VISUALLY APPEALING CONTENT © www.studiostories.de
  26. 26. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON WEBSITE TRAFFIC RESEARCH RELEVANT TOPICS SEO / KEYWORDS VISUALLY APPEALING CONTENT TEASER © www.studiostories.de
  27. 27. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON WEBSITE TRAFFIC RESEARCH RELEVANT TOPICS SEO / KEYWORDS VISUALLY APPEALING CONTENT TEASER KEEP PROMISES! © www.studiostories.de
  28. 28. HOW TO CREATE SUCCESSFUL PINS BEING FOUND BEING SAVED BEING CLICKED ON WEBSITE TRAFFIC RESEARCH RELEVANT TOPICS SEO / KEYWORDS VISUALLY APPEALING CONTENT TEASER KEEP PROMISES! „Hochzeitsgeldgeschenke“ © www.studiostories.de
  29. 29. RESEARCH RELEVANT TOPICS „Hochzeitsgeldgeschenke“ BEING FOUND SEO / KEYWORDS source:pinterest.com © www.studiostories.de
  30. 30. VISUALLY APPEALING CONTENT BEING SAVED BEING CLICKED ON TEASER © www.studiostories.de
  31. 31. WEBSITE TRAFFIC KEEP PROMISES! © www.studiostories.de
  32. 32. BAD CONTENT COSTS MORE. GOOD CONTENT COSTS MONEY. Good content matches the platform, offers value, is aesthetically pleasing and „smart“. © www.studiostories.de
  33. 33. IS ESSENTIAL. show your logo use your CI color code show products in action ATTRACTIVE BRANDING source:pinterest.com © www.studiostories.de
  34. 34. A VISUAL PLATFORM. high-quality, compelling images and videos attractive design correct formats (vertical only!) PINTEREST IS source:pinterest.com © www.studiostories.de
  35. 35. RELEVANT CONTENT. know your audience’s needs check seasonal insights research latest trends ONLY PLAY source:pinterest.de/starbucks © www.studiostories.de
  36. 36. IS THE KEY. tell your brands story give additional value inspire your audience to act offline GOOD STORYTELLING #THROWBACK source:https://www.pinterest.de/espritofficial/esprit-throwback/ © www.studiostories.de
  37. 37. AND DON’T STOP typography, text-overlays, multi-image layouts different formats and features different pins for one topic BE CREATIVE TESTING. source:pinterest.com/schiesserAG © www.studiostories.de
  38. 38. viewers/month 2.5m viewers/month 3.1m viewers/month 44m viewers/month 75k viewers/month 86k viewers/month 1.2m viewers/month 424k viewers/month 7.3m viewers/month 9m viewers/month 107k source:pinterest.com © www.studiostories.de
  39. 39. 40 MIO VIEWERS/MONTH HOW COME? 30 days April - October January - April source:pinterest.com © www.studiostories.de
  40. 40. High-quality Story Pins get great distribution, making them a great way to reach more people. EXPAND YOUR AUDIENCE WITH STORY PINS. © www.studiostories.de
  41. 41. WITH STORY PINS EXPAND YOUR AUDIENCE · multiple pictures, videos and text · perfect for storytelling · more destination links · more text for a better search (SEO) How are Story Pins different from other pins? source:pinterest.de/studiostoriesde/story-pins © www.studiostories.de
  42. 42. © www.studiostories.de
  43. 43. © www.studiostories.de
  44. 44. © www.studiostories.de
  45. 45. TIMING AND TIME. IT’S ALL ABOUT © www.studiostories.de
  46. 46. ANNA-LENA LUDWIG KATHARINA LANGBEHN Get in touch! hallo@studiostories.de www.studiostories.de StudioStories. is a Creative Agency in the heart of Hamburg, specializing in social media content creation.

As Pinterest Germany Partners, we will share the latest features and our key insights so you can make smarter decisions on the platform. And yes, we’ll lift the secret of how we reached over 40 million visitors per month with relevant and creative content on Pinterest.

Views

Total views

71

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×