1. The Business Research Company
Technology Case Studies

2. Case Study –Optoelectronics Competitor Benchmarking
A leading Optoelectronics manufacturer wanted a
detailed competitor benchmarking study in order to:
 Identify its key competitors
 Evaluate them according to standard parameters
 Assess competitor strength
 Develop strategies based on a better
understanding of its competitive position
REQUIREMENT
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3. Case Study –Optoelectronics Competitor Benchmarking
• The in-depth research and findings was delivered to
the client as:
Overview and findings
Competitor peer group with justification
Competitor assessment by parameters including:
product pipeline, patents, brand share, revenues,
social media presence.
Weighted competitor ranking based on
parameter scores
Assessment of the client’s competitive position
based on its benchmarked strengths and
weaknesses
Competitive strategy action points
SOLUTION
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4. Case Study –Optoelectronics Competitor Benchmarking
• We conducted thorough research of the specific
industry in Opto Electronics through:-
 Secondary research: Company websites, annual
reports, social networks, IEEE, FDA, US Patent
Office, European Patent Office.
 Primary research: Interviewing top level
management, Decision makers, Sales Head, R&D
Head, University Professors.
Our Analysts (industry experts) used the information
gathered from the above sources, analyzed the
data and offered a two-format solution to the
client.
METHODOLOGY
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5. Case Study –Optoelectronics Competitor Benchmarking
• Based on the study the client was able to:
• Identify its strengths and weaknesses and
develop improvement strategies.
• Understand which competitors posed the
greatest threat.
• Target competitor weaknesses.
• Gain competitive advantage, helping to improve
the clients’ competitive ranking over the next
year.
CLIENT BENEFITS AND
FEEDBACK
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6. DISCLAIMER
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