Data activation is a tremendous opportunity to enhance and even transform how market research is done. Data activation enhances market research by linking various streams of structured (relational databases, spreadsheets, and even XML files) and unstructured data (word processing documents, PDF files, e-mail messages, blogs, Web pages, video, pictures, and social sites) into actionable market research. This presentation demonstrates how to identify and map various streams of data from ERP, CRM, WEB, and IOT to supplement ongoing market research efforts.
3. Data Ac'va'on to Maximize Market Research Efficacy – NewMR Webinar
Steven Cosgrove, DataAc1va, 2016
No longer limited
Structured Data
Flat files in Record Format, GEO
location data,HTML5 micro-data,
Legacy data, Log files, Micro-
formats, Sensor data,
Spreadsheets
Semi-Structured Data
Documents containing meta-data
tags,
EDI documents,
RSS feeds,
XML objects
Unstructured Data
Binary Large Objects, Business record
requiring control, content management data,
digital assets, dynamic content (multiple
users), email, text messages, chat,
intellectual property data, social data,
specialized content (web)static documents,
taxonomies/ontologies, voice recognition
Complex Structured Data
Hierarchically structured data
(xml-based MISMO)