The document discusses how automation can increase efficiency when reporting market research results. It describes how automation tools from E-Tabs can automatically generate presentations from various data sources like Excel, SPSS, and survey platforms. Automation allows firms to offer more frequent reporting, free up resources, decrease costs, and come out of difficult periods like COVID-19 in a stronger position through opportunities for added value, increased revenue, and stronger client relationships. Automation is presented as the answer to questions of efficiency in research reporting.
3. Data in sight
When Efficiency is the Question…
Automation Is The Answer!
Benjamin Rietti, CEO E-Tabs
4. • Established 1993
• Acknowledged MR industry leader in Data Visualization,
Dashboard and Automated Reporting solutions
• Winner of numerous MRS/ASC awards and HM The
Queen’s Award for Enterprise
• Offices in London, Europe, North America, Auckland
About Us
5. Familiar Impact from COVID ?
Cancelled projects?
Clients or Stakeholders demanding more value ?
Tighter margins ? Reduced resources?
6. Automation opens doors
Harness technology to enable more..
• Automate your PowerPoint charting
• Automated Google Slides charting
• Offer more frequent reporting
• Offer a better format of reporting
7. Choose the right tool for the job
• Macros : good but inflexible
• Online reporting : mostly just ‘rendering your
analyses as simple charts’
• Built for MR : SO much more detail is possible than
just doing “auto-charting”
8. An example of fully Automated Reporting
Excel, SPSS, Quantum,
Wincross, Confirmit,
Uncle, Q, Qualtrics,
MarketSight, Tableau,
PowerBI, SurveyMonkey
and more ...
Your fully populated and
editable presentation deck
Enterprise
9.
10. Efficiencies on all projects
• Particularly relevant now more than ever
• Anything repetitive is automatable
§ Trackers, Multi-market/segment, Pulse
§ Concept/Ad/Copy Testing, Syndicated
§ Customer / Employee Satisfaction
11. And consider even pure ad-hoc!
§ Over-chart and then cherry pick
§ Streamline with a “standard” deck per project
§ Realise the benefits of accuracy
§ Build with interim data, refresh when final
How about ad-hoc projects ?
13. Coming out of Covid Stronger
• Decrease cost and effort of reporting
• Use your expertise and time for analysis/insight
• Offer more to your clients and stakeholders
• Deliver on-time despite reduced resources
• Pitch for larger, complex projects
• Increase profit margins
14. • Creates opportunity for added value
• Creates opportunity for more revenue
• Builds stronger client relationship
• Increased employee satisfaction
How reporting innovation will help