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When Efficiency is the Question…
Automation Is The Answer!
Benjamin Rietti
CEO E-Tabs
June 2021
Sponsors
Communication
Data in sight
When Efficiency is the Question…
Automation Is The Answer!
Benjamin Rietti, CEO E-Tabs
• Established 1993
• Acknowledged MR industry leader in Data Visualization,
Dashboard and Automated Reporting solutions
• Winner of numerous MRS/ASC awards and HM The
Queen’s Award for Enterprise
• Offices in London, Europe, North America, Auckland
About Us
Familiar Impact from COVID ?
Cancelled projects?
Clients or Stakeholders demanding more value ?
Tighter margins ? Reduced resources?
Automation opens doors
Harness technology to enable more..
• Automate your PowerPoint charting
• Automated Google Slides charting
• Offer more frequent reporting
• Offer a better format of reporting
Choose the right tool for the job
• Macros : good but inflexible
• Online reporting : mostly just ‘rendering your
analyses as simple charts’
• Built for MR : SO much more detail is possible than
just doing “auto-charting”
An example of fully Automated Reporting
Excel, SPSS, Quantum,
Wincross, Confirmit,
Uncle, Q, Qualtrics,
MarketSight, Tableau,
PowerBI, SurveyMonkey
and more ...
Your fully populated and
editable presentation deck
Enterprise
Efficiencies on all projects
• Particularly relevant now more than ever
• Anything repetitive is automatable
§ Trackers, Multi-market/segment, Pulse
§ Concept/Ad/Copy Testing, Syndicated
§ Customer / Employee Satisfaction
And consider even pure ad-hoc!
§ Over-chart and then cherry pick
§ Streamline with a “standard” deck per project
§ Realise the benefits of accuracy
§ Build with interim data, refresh when final
How about ad-hoc projects ?
Even automate data-driven Infographics
Proportionally sized or filled images, icons Auto-filled maps
70% 30%
49
21
5
8
13
94 95 95 95 94 97 97 97 96 95 95 95
52
62
56 59 58
52 50 50 49
54 53
48
19
25 25 25 25 27
22 24 21 24 25 24
6 7 9 6 7 6 5 6 8 8 8 8
87 86
76 78 75 76 74 72
68 70 72 70
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
87
54
12
17
35
Repeated images
68%
79% 24% 54% 28%
Wordclouds
Coming out of Covid Stronger
• Decrease cost and effort of reporting
• Use your expertise and time for analysis/insight
• Offer more to your clients and stakeholders
• Deliver on-time despite reduced resources
• Pitch for larger, complex projects
• Increase profit margins
• Creates opportunity for added value
• Creates opportunity for more revenue
• Builds stronger client relationship
• Increased employee satisfaction
How reporting innovation will help
Benjamin Rietti
www.e-tabs.com
b.rietti@e-tabs.com
Thank you
Q & A
Ray Poynter
Potentiate & NewMR
Benjamin Rietti
CEO E-Tabs
Sponsors
Communication

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NewMR - Benjamin Rietti - June 2021

  • 1. When Efficiency is the Question… Automation Is The Answer! Benjamin Rietti CEO E-Tabs June 2021
  • 3. Data in sight When Efficiency is the Question… Automation Is The Answer! Benjamin Rietti, CEO E-Tabs
  • 4. • Established 1993 • Acknowledged MR industry leader in Data Visualization, Dashboard and Automated Reporting solutions • Winner of numerous MRS/ASC awards and HM The Queen’s Award for Enterprise • Offices in London, Europe, North America, Auckland About Us
  • 5. Familiar Impact from COVID ? Cancelled projects? Clients or Stakeholders demanding more value ? Tighter margins ? Reduced resources?
  • 6. Automation opens doors Harness technology to enable more.. • Automate your PowerPoint charting • Automated Google Slides charting • Offer more frequent reporting • Offer a better format of reporting
  • 7. Choose the right tool for the job • Macros : good but inflexible • Online reporting : mostly just ‘rendering your analyses as simple charts’ • Built for MR : SO much more detail is possible than just doing “auto-charting”
  • 8. An example of fully Automated Reporting Excel, SPSS, Quantum, Wincross, Confirmit, Uncle, Q, Qualtrics, MarketSight, Tableau, PowerBI, SurveyMonkey and more ... Your fully populated and editable presentation deck Enterprise
  • 9.
  • 10. Efficiencies on all projects • Particularly relevant now more than ever • Anything repetitive is automatable § Trackers, Multi-market/segment, Pulse § Concept/Ad/Copy Testing, Syndicated § Customer / Employee Satisfaction
  • 11. And consider even pure ad-hoc! § Over-chart and then cherry pick § Streamline with a “standard” deck per project § Realise the benefits of accuracy § Build with interim data, refresh when final How about ad-hoc projects ?
  • 12. Even automate data-driven Infographics Proportionally sized or filled images, icons Auto-filled maps 70% 30% 49 21 5 8 13 94 95 95 95 94 97 97 97 96 95 95 95 52 62 56 59 58 52 50 50 49 54 53 48 19 25 25 25 25 27 22 24 21 24 25 24 6 7 9 6 7 6 5 6 8 8 8 8 87 86 76 78 75 76 74 72 68 70 72 70 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 87 54 12 17 35 Repeated images 68% 79% 24% 54% 28% Wordclouds
  • 13. Coming out of Covid Stronger • Decrease cost and effort of reporting • Use your expertise and time for analysis/insight • Offer more to your clients and stakeholders • Deliver on-time despite reduced resources • Pitch for larger, complex projects • Increase profit margins
  • 14. • Creates opportunity for added value • Creates opportunity for more revenue • Builds stronger client relationship • Increased employee satisfaction How reporting innovation will help
  • 16. Q & A Ray Poynter Potentiate & NewMR Benjamin Rietti CEO E-Tabs