Chiquita Brands International Inc. is an American producer and distributor of bananas and other produce. The company operates under a number of subsidiary brand names, including the flagship Chiquita brand and Fresh Express salads.

1. BLOOD BANANA
Presented by : Ravi Shankar Verma

2.  Chiquita Brands International Inc. is an American producer and
distributor of bananas and other produce.
 The company operates under a number of subsidiary brand names,
including the flagship Chiquita brand and Fresh Express salads.
 Chiquita is the leading distributor of bananas in the United States
in Colombia for nearly 100 years.
 Banadex was responsible for 4,400 direct and an additional 8,000
indirect jobs in Colombia
 It is contributing $70 million annually to the economy.
CHIQUITA BRANDS
INTERNATIONAL INC:

3.  Carlos Castaño, leader of the United Self Defense Forces of
Columbia (AUC), a Colombian paramilitary organization
blackmailing Chiquita Brands that it will be good for them to pay
a specific amount per month if they want to secure the lives of
their employees.
 Problem is that U.S government cannot protect them from the
AUC ( a terrorist like) Group.
 Now they have to protect their employees’ lives.
 AUC gave them three options:
CASE PROBLEM

5.  Chiquita should “REFUSE TO PAY” AUC because
paying the amount for security is not the solution to
the problem. It can lead to many other problems.
CASE SOLUTION

6.  NO SECURITY:
 If they agree to pay, it has its own implications because it is not
guaranteed that they will not harm the people again. Once they
will be supported they will do it continuously. It might lead to
damage of People’s life and property as well.
 TERRORIST GROUP:
 Agreeing to pay means they are supporting their terrorist like
activities and once AUC group is financed, they will increase their
connections and networks and will become a strong violent
group.
 AFFECT ON OTHER COMPANIES:
 If they accept the blackmailing of that group, they will do the
same with other developed companies and it will become a
threat to overall economy so they should not be supported.
IF THEY ACCEPT TO PAY

7.  LIVELIHOOD OF EMPLOYEES:
 Employees Life will be highly affected if they will be
unemployed. This factor cannot be ignored. How they will
survive and will revive again if they left their home country.
 COMPANY’S MARKET SHARE:
 Company will automatically lose its share in the market and
the distribution network of exports they have created in
the long run. They have to suffer loss that can lead to
bankruptcy
IF THEY EXIT THE COUNTRY

8.  Although refusing the proposal can also lead to
problems but overall if the company allow someone
to use violence, it can lead to the destruction of not
the lives of employees but also of the company itself.
It will be no more because no one wants to be the
part of a company that obeys a terrorist group.
CONCLUSION:

9.  U.S government should take actions to protect the
people working under that specific region because it
is their ethical responsibility to safeguard the people
of their country.
 If they will not help one organization today, they will
have to suffer in the long run because it will definitely
affect other companies and people as well.
RECOMMENDATION