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1. Connected TV advertising
Connected TV: Creative best practices for ads
•CTV (Connected TV) advertising is a type of digital advertising that
targets viewers watching content on streaming devices such as smart
TVs, connected gaming consoles, streaming media players, and other
connected devices. It allows advertisers to target viewers while they
are watching content on their favorite streaming services, such as
Hulu, Netflix, Amazon Prime Video, and more. CTV ads are typically
served as pre-roll or mid-roll video ads, and can be highly targeted to
specific audiences based on demographics, interests, and other data.
Connected TV (CTV) advertising offers a unique opportunity for
brands to reach a large, engaged audience with high-quality,
interactive ads. Here are a few best practices for creating effective
CTV ads:

2. • Keep it simple: CTV ads should be easy to understand and engage
with. Avoid using too much text or complex graphics, and focus on
delivering a clear message.
• Make it interactive: CTV ads can include interactive elements such
as polls, quizzes, and surveys, which can increase engagement and
help build brand awareness.
• Optimize for different screen sizes: CTV ads are viewed on a variety
of devices, from large TVs to small smartphones, so it's important
to ensure that your ads are optimized for different screen sizes.
• Utilize data: Use data to target specific audiences and track the
performance of your ads. This will help you to optimize your
campaigns and make them more effective.
• Use high-quality video: CTV ads are typically video-based, so it's
important to use high-quality video that is well-produced and
engaging.

4. • Use sound: Many connected TV's has sound on by default, so make
sure that the ad's sound is good and the message is clear.
• Consider the context: Because CTV is often watched in the living
room, surrounded by family or friends, consider the context of the
ad and how it will be perceived by the audience.
By following these best practices, you can create effective CTV ads
that will reach and engage your target audience.