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1. CTV advertising campaign
About CTV Ads & how it can Drive 2x Higher Engagement with Viewers
Connected TV (CTV) ads are video advertisements that are delivered to viewers
on internet-connected television devices, such as smart TVs, streaming devices,
and gaming consoles. These ads can be delivered through a variety of platforms,
including streaming services, video on demand (VOD), and over-the-top (OTT)
content providers.
One of the main advantages of CTV ads is the ability to target specific audiences
based on factors such as demographics, interests, and viewing habits. This
allows advertisers to deliver more relevant and personalized ad experiences,
which can drive higher engagement and better performance.
CTV ads can also take advantage of interactive formats like skippable, non-
skippable, and interactive overlays, which can drive higher engagement and
better performance.

2. Another advantage of CTV ads is the ability to measure and optimize ad
performance in real-time, using data and analytics. This allows advertisers to
continuously improve their campaigns and drive better results.
Yes, CTV (Connected TV) ads have been shown to drive higher engagement with
viewers compared to traditional linear TV ads. This is due to several factors such
as:
1. Targeting: CTV ads allow for more precise targeting of audiences, which
can help to increase the relevance and effectiveness of the ad for the
viewer.
2. Personalization: With the use of data, CTV ads can be personalized to
better suit the individual viewer, resulting in a more engaging experience.
3. Interactive formats: CTV ads can take advantage of interactive formats
like skippable, non-skippable, and interactive overlays, which can drive
higher engagement and better performance.
4. Measured performance: With the use of data and analytics, CTV ads can
be measured and optimized in real-time, allowing for continuous
improvement in ad performance and engagement.
5. Cross-screen measurement: Use multi-screen measurement solutions to
understand how audiences interact with your brand across different
devices.

3. 6. Contextualization: CTV ads can be contextualized to the content and the
moment of the viewer, for example, an ad for a fast food chain during a
break of a cooking show, or a car brand during a car racing event.
7. Viewability: CTV ads are less likely to be skipped or blocked, which means
that they are more likely to be viewed, and thus more likely to drive
engagement.
Overall, CTV ads offer a more personalized and engaging ad experience that can
drive higher engagement and better performance. All these factors work
together to create a more engaging and effective ad experience for viewers on
CTV, resulting in higher engagement rates.