Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV ad campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV ads made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV ad campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV ads made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Consult Leopard provides CPM construction owner's rep services, construction scheduling consultant, p6 planning software, and construction bidding services including CPM baseline schedule development, construction bid template, and progress update. Contact Consult Leopard for construction scheduling consultant usps services now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV ad campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
CTV advertising campaign for healthcare brands Ravi Kumar
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Consult Leopard provides CPM construction owner's rep services, construction scheduling consultant, p6 planning software, and construction bidding services including CPM baseline schedule development, construction bid template, and progress update. Contact Consult Leopard for construction scheduling consultant usps services now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV ad campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
CTV advertising campaign for healthcare brands Ravi Kumar
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. Connected TV advertising
Top CTV / Connected TV Advertising Campaign Best Practices &
creative tips for CTV & OTT advertising
• Connected TV (CTV) and over-the-top (OTT) advertising refer to the
delivery of video ads on internet-connected devices, such as smart
TVs, streaming devices, and mobile devices, rather than through
traditional television methods.
• These platforms are becoming increasingly important for advertisers
as more and more consumers are cutting the cord and turning to
streaming services for their entertainment. CTV and OTT advertising
allows advertisers to reach these audiences in a targeted and
measurable way, with the ability to track viewer engagement and
adjust campaigns in real-time. Additionally, CTV and OTT ads can be
highly personalized, which can lead to higher engagement and
conversion rates.
2. Overall, CTV and OTT advertising is a key strategy for reaching a large
and growing audience of viewers who are increasingly moving
away from traditional TV.
The best practices in CTV advertising are as follows:-
• Targeting: Use data and analytics to identify and target specific
audiences, such as demographics, interests, and viewing habits.
• Personalization: Create personalized ad experiences by using data
to tailor the ad content and messaging to the viewer.
• Measurement and Optimization: Use metrics such as reach,
engagement, and conversion rates to measure the success of the
campaign and continuously optimize the ad creative and targeting
strategy.
• Cross-screen measurement: Use multi-screen measurement
solutions to understand how audiences interact with your brand
across different devices.
3.
4. • Brand safety: Ensure that your ads are placed in a safe and
appropriate context, in order to avoid any negative impact on your
brand reputation.
• Video ad format: Leverage the power of video ads to capture
attention and drive engagement. Make use of interactive video
formats like skippable, non-skippable, and interactive overlays to
drive better engagement.
5. Creative tips for CTV & OTT advertising :
• Keep it visually engaging: Since viewers are streaming content on
large screens, it's important to make sure your ads are visually
appealing and engaging. Use high-quality images and videos, and
consider using animation or other dynamic elements to grab
viewers' attention.
• Make it relevant: Since CTV and OTT advertising allows for highly
targeted campaigns, use that to your advantage by creating ads
that are relevant to the specific audience you're trying to reach.
This can include using location-based targeting or tailoring your
message to the type of content being viewed.
• Use interactive elements: Interactive elements, such as polls,
quizzes, and games, can make your ads more engaging and
increase the likelihood of viewers interacting with your brand.
6. • Use sound strategically: Sound can be a powerful tool in CTV and
OTT advertising, but it should be used strategically. Make sure your
ad's audio is clear and easy to understand, and consider using
sound effects or music to grab viewers' attention.
• Test and optimize: As with any advertising campaign, it's important
to test and optimize your CTV and OTT ads to see what works best.
Use A/B testing and analytics to track viewer engagement and
make adjustments as needed.
• Use storytelling: CTV and OTT advertising provides an opportunity
for brands to tell their story and connect with consumers on an
emotional level, use this opportunity to create a compelling story
that resonates with your target audience.
• Use Contextual Targeting: CTV and OTT advertising allows you to
target your ads based on the type of content being viewed, use this
to your advantage by creating ads that are contextually relevant to
the program or genre being viewed.