Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.

1. Connected TV advertising
Why CTV ads are the future of video advertising
CTV (Connected TV) advertising refers to the delivery of video ads to
audiences through internet-connected televisions and streaming
devices, such as smart TVs, Roku, Amazon Fire TV, and Apple TV.
In CTV advertising, video ads are delivered through streaming services
and apps, rather than traditional TV channels, giving advertisers the
ability to deliver highly targeted and personalized ads to specific
audience segments. Advertisers can use data and insights to inform
their campaigns and measure their effectiveness in real-time.
CTV advertising offers a more engaging and immersive experience for
viewers compared to traditional TV advertising, and provides
advertisers with valuable data and insights on audience behavior. The
growth of CTV advertising is driven by the increasing popularity of
streaming services and the widespread adoption of connected TV
devices.

3. Commercials on internet-connected televisions, such as smart TVs,
gaming consoles, and streaming devices, are referred to as
connected TV (CTV) ads. CTV has become a crucial platform for
video advertising due to the rising popularity of streaming services
and the move toward internet-based television watching.
There are several reasons why CTV ads are considered the future
of video advertising:
1 Increased audience reach:More engaged audience that is
progressively turning away from traditional TV is made possible by
CTV. Because more people are viewing TV on their linked devices
due to the growth of streaming services, CTV is a useful platform
for attracting viewers.
2 Better targeting: CTV advertising uses data and cutting-edge
technologies to enable better targeting. Based on variables like
demographics, hobbies, and watching habits, advertisers may
target certain audiences, increasing engagement and conversion
rates.

5. 3 Improved measurement and attribution: Compared to traditional
TV, CTV offers marketers more comprehensive measurement and
attribution options. Advertisers may monitor the effectiveness of
their advertising in real-time and adjust their campaigns using
data-driven insights.
4 Cost-effectiveness: Because it avoids wastage by only reaching
appropriate viewers, CTV advertising can be more economical
than traditional TV advertising. As a result, advertisers see a larger
return on their investment (ROI).
5 Interactive and engaging experiences: Through the use of
interactive and tailored advertisements, CTV enables marketers to
provide dynamic and captivating experiences for viewers.
Overall, the growth of CTV and the increasing use of connected
devices for television consumption make it an important platform
for video advertising. By leveraging the benefits of CTV
advertising, brands can reach new audiences and achieve greater
success in their advertising campaigns.