effectiveness of branding

1. Effectiveness of Branding in
stadium
Presented by
Ravi jaiswal
Ankit paul singh
Md.Aqib

2. BRANDING:-
The purpose of branding is to create a powerful and lasting emotional connection with customers and other
audiences. A brand is a set of elements or “brand assets” that in combination create a unique, memorable,
unmistakable, and valuable relationship between an organization and its customers
WHY ORGANIZATION COMES TO CRICKET STADIUM :-
Organizations come to Cricket when they need a brand identity that will stand out in a crowd. They seek a
consistent cohesive look, feel and voice to their communications, from print pieces that work in harmony
with client and customer values, to online experiences that are representative of their physical
environments.

3. Brand Identification

4. Measuring Brand Effectiveness
4 D’s of Branding;
 Differentiation:- your brand should be distinct when compared to all spoken and
visual communications to which your target audiences will be exposed
 Distinctiveness:-The brand strategy and brand assets must set your offering apart
and clearly articulate the specific positioning intent of your offering.
 Defendable :- Proprietary strength to keep others from using close approximations
 Digit-able:- In most businesses there is strong and growing element of electronic
communications and commerce that dictate that all brand assets be leveraged
effectively in tactile and electronic forms

5. Available brands in the Stadium