2. WHAT IS CULTURE?
The term originated from the latin word colere.
Culture consist in patterned ways of thinking,
feeling, and reacting, acquired and transmitted
mainly by symbols, consisting the distinctive
achievements of human groups. Including their
embodiments in artefact; the essential core of
culture consists of traditional idea and especially
their attached values. “Dutch researcher Geert
Hofsteded”
3. IMPACT OF CULTURE ON IHRM
HRM Practices Impact of the cultural context
Recruitment and selection In societies low on ‘in-group collectivism’ individual achievements represent important
selection criteria.
In societies high on ‘in-group collectivism’ the emphasis in the recruiting process is more on
team-related skills than on individual competencies.
Training and development In societies high on gender egalitarianism women have the same chances for vertical career
advancement as men.
In societies low on gender egalitarianism female managers are rare.
Compensation In societies high on uncertainty avoidance employees tend to be rather risk averse and prefer
fixed compensation packages or seniority-based pay.
In societies low on uncertainty avoidance employees tend to be rather risk-taking and accept
high income variability through performance-based pay.
Task distribution Societies high on collectivism tend to emphasize group work.
Societies high on individualism rather attribute individual responsibilities in the work system.
4. MANAGEMENT DEMANDS OF INTERNATIONAL GROWTH
Management
demands of
internationalization
Size
Structure
Geographical
Dispersion
Control
Mechanisms
National cultures
& Languages
Host country
demands
Operation Modes
Flow & Volume of
information
5. • In late 1978, the Chinese government announced an open-door policy and commenced
economic reforms aimed at moving the country from a centrally planned to a market economy.
Western firms that entered China early were more or less forced to enter into joint ventures
with state- owned enterprises (SOEs), whereas those entering later have been able to establish
wholly owned subsidiaries (WOSs).
• One case in the Buckley et al. study is Shanghai Bell – a joint venture formed in 1983 between
a Belgian telecommunications firm (now Alcatel Bell), the Belgian government and the Chinese
Postal and Telecommunications Industries Corporation (PTIC). There was a gradual transfer of
relevant technology by the Belgian firm, with a long-term reliance on Belgian expatriates. The
Belgian firm had limited control over the Chinese employees in the joint venture and was con-
strained by its partner’s expectations and differing goals.
MODE OF OPERATION
6. • The second case researched was much different. The US telecommunications firm,
Motorola, established a wholly owned operation in Tianjin, China, in 1992. Changing
conditions in China meant that Motorola could effectively build a ‘transplant factory’:
importing production equipment, organizational processes and practices from either the
parent or other subsidiaries in its global network. This enabled Motorola to integrate the
Chinese operation into the broader corporate network and to localize management. These
have been supported by HRM initiatives such as a special management training program
(China Accelerated Management Program – CAMP)37, English language training and
transfer of Chinese employees into the US operations.
CONTINUE...
7. • Control mechanism plays a very important role in
organization specially in IHRM.
• Control Strategy: Is the process used by
organizations to control the formation and
execution of strategic Plan. It also focused on the
achievement of future goals, rather than the
evaluation of past performance.
CONTROL MECHANISM FOR MULTINATIONAL FIRMS
8. There are Two types of control strategies for multinational
firms
• Structure Formal focus
• Cultural informal focus
CONTROL MECHANISMS
10. 1. Control through personal relationship:
Lateral communication via a network of working relationship
Developed network from working history
Contact, Norms and Trust
Knowledge sharing
Build network relationship through personal contact
Example: Working in cross-functional and/or cross-border teams can assist in developing personal
contacts. Training and development programs, held in regional centers or at headquarters, become an
important forum for the development of personal networks that foster informal communication
channels.
REVIEW OF INFORMAL CONTROL PROCESS
11. 2. Control through corporate culture:
Corporate culture is variously defined Corporate culture is variously defined,
but essentially it refers to a process of socializing people so that they come to
share a common set of values and beliefs that then shape their behavior and
perspectives. It is often expressed as ‘our way of doing things’.
It is continuous process
Placement of staff ( another method)
REVIEW OF INFORMAL CONTROL PROCESS
13. • Determine Areas to be control
• Established standards
• Measure Performance by identifying effective and
efficient indicators
• Control evaluation or comparison
• Taking corrective action
• Re-lunching with accepted standards
CONTROL PROCESS
19. Process: Series of multi task that are completed
in order to accomplish a Goal.
Business Process: A process ( Series of Task)
that is focused on achieving a goal for business.
PROCESS
An in-depth examination of all these elements is beyond the scope of this book. Rather, the purpose of this chapter is to explore some of the managerial responses to these influences that concern HRM. Our focus remains on the connection between organizational factors, manage- ment decisions and HR consequences. To a certain extent, how the internationalizing firm copes with the HR demands of its various foreign operations determines its ability to execute its cho- sen expansion strategies. Indeed, early Finnish research suggests that personnel policies should lead rather than follow international operation decisions,3 yet one could argue that most com- panies take the opposite approach – that is, follow market-driven strategies. We will now dis- cuss the twin forces of standardization and localization and follow the path a domestic firm takes as it evolves into a global entity and illustrate how the HRM function is affected by the way the internationalization process itself is managed.
A consistent theme in the descriptions of transnational and networked organization forms is the need to foster vital knowledge generation and diffusion through lateral communication via a network of working relationships. Networks are considered as part of an individual’s or organi- zation’s social capital: contacts and ties, combined with norms and trust, that facilitate knowl- edge sharing and information exchanges between individuals, groups and business units.108 As network relationships are built and maintained through personal contact, organizations need processes and forums where staff from various units can develop types of personal relationships that can be used for organizational purposes.
Some advocates of more complex structural forms regard the use of cultural control as an effec- tive informal control mechanism. Corporate culture is variously defined, but essentially it refers to a process of socializing people so that they come to share a common set of values and beliefs that then shape their behavior and perspectives. It is often expressed as ‘our way of doing things’. Cultural control may be a contentious issue for some – evidence of multinational imperi- alism where corporate culture is superimposed upon national cultures in subsidiary operations. However, its proponents offer persuasive arguments as to its value as a management tool.109 The emphasis is on developing voluntary adherence to corporate behavioral norms and expecta- tions through a process of internalization of corporate values and beliefs.
The literature on corporate culture recognizes the role played by HR activities in fostering corporate culture. For example, Alvesson and Berg110 regard HRM activities as important means of establishing corporate culture identity. The HR activities that build corporate culture include recruitment and selection practices, as firms hire or ‘buy’ people who appear to hold similar values. Training and development programs, reward systems and promotion are also activities that reinforce company value systems.111 Such reinforcement is considered to lead to more committed and productive employees who evince appropriate behavior and therefore reduce the need for formal control mechanisms. Placement of staff is another method. Some global firms have become even more systematic in their efforts to achieve control by way of shared corporate culture. As IHRM shows, these efforts can become a central element in IHRM strategy.
Sales subsidiary
As the firm develops expertise in foreign markets, agents and distributors are often replaced by direct sales with the establishment of sales subsidiaries or branch offices in the foreign market countries. This stage may be prompted by problems with foreign agents, more confidence in the international sales activity, the desire to have greater control, and/or the decision to give greater support to the exporting activity, usually due to its increasing importance to the overall success of the organization. The export manager may be given the same authority as other functional managers
For some firms, it is a short step from the establishment of a sales subsidiary to a foreign pro- duction or service facility. This step may be considered small if the firm is already assembling the product abroad to take advantage of cheap labor or to save shipping costs or tariffs, for example. Alternatively, the firm may have a well-established export and marketing program that enables it to take advantage of host-government incentives or counter host-government controls on foreign imports by establishing a foreign production facility. For some firms, though, the transition to foreign direct investment is a large step. However, having made the de- cision to produce overseas, the firm may establish its own foreign production facilities, or enter into a joint venture with a local firm, or buy a local firm. Regardless of the method of establish- ment, foreign production/service operations may trigger the creation of a separate international division in which all international activities are grouped, as Figure 3.7 demonstrates