EMBA-Hiba-Coca Cola

1. The Empire Of Beverages
Presented By : Rasha Dayoub , Aline Hakiemhe
Adel Al-Bast & Mohanad Hajjar ..

2. • TYPE : SOFT DRINK.
• MANUFACTURE : THE COCA COLA COMPANY.
• ORIGIN COUNTRY: USA.
• INTRODUCED: 1886.
• COLOR: CARAMEL E-150D
• FLAVOR: COLA, CHERRY, VANILLA,GREEN
TEA, LEMON, ORANGE.
• RELATED PRODUCTS: PEPSI, RC COLA, COLA
TURKA…. ETC
• WEBSITE: HTTP://WWW.COCA-COLACOMPANY.COM/

3. COMPANY HISTORY
• “PMBERTON’S FRENCH WINE COCA” IN
1885
• FIRST SALES AT JACOBS PHARMACY
“ATLANTA” 1886.
• TILL THE LATE 19TH CENTURY , IT
WAS CONSIDERED PATENT MEDICINE.
• THEY SOLD ONLY 25 DRINKS IN THE
FIRST YEAR
• IT INCORPORATED IN 1892 AS COCA
COLA COMPANY
• “ASA GRIGS” LED IT TO BE DOMINANCE
OF THE WORLD SOFT-DRINK MARKET.
• THEY REPLACED COCAINE WITH
CAFFEINE.

4. COMPANY PROFILE
• NONALCOHOLIC BEVERAGE
CONCENTRATES & SYRUP.
• PRODUCE MORE THAN 230 BEVERAGE
BRANDS.
• CORPORATE HEADQUARTER IN ATLANTA
WITH LOCAL OPERATIONS ABOUT 200.
• LEADER IN THE COKE’S INDUSTRY &
EMPORIUM OF BEVERAGES.
• NORTH KOREA & COBA.

5. • OWNS MORE THAN ½ OF THE WORLD
BEVERAGES.
• AFFORDABLE IN ALL COUNTRIES.
• VARIETY OF SIZE WORLDWIDE .
• RECOGNIZED BY 94% OF THE WORLD’S
POPULATION.
• STOCK PRICE WAS 1 DOLLAR BUT NOW IT IS
10 BILLION DOLLAR.
• SPENT 3 BILLION DOLLAR ON ADVERTISING.

6. - Refresh the
world.
- Inspire
Optimism
moments.
- Create Value.
- The Coca Cola
Company exists
to benefit and
refresh everyone
-Profit
-People.
- Portfolio.
- Partners.
- Planet.
- Productivity.
- Leadership.
- Passion.
- Integrity.
- Accountability.
- Collaboration.
- Innovation.
- Quality

7. ADVERTISING HISTORY
IN USA

11. Vide
o

12. 350 Essay on one day for it’s mine
only
All Pepsi Essays for all products
250
Number between all the 2008
Campaigns
It’s mine achieved Media Hype
The prestigest Ad at Kan Festival.
The influence not only on sales or
customer loyalty , it was on the
brand it selfThe brand value is one of the
powerful brands over all the world.

13. ADVERTISING STRATEGY
•Promotion strategy is that call for spending a
lot of on advertising & consumer promotion
to introduce final consumer to buy the
product.
•Commercial right to the customer.
•Loyalty.
Pull Strategy
•My coke reward.
•Online coupons.
•Offers & promotions.
•Play games.
Sales
Promotion
•Charity Organization for communities,
education, healthy active lifestyle.
•Events sponsorship.
•World cups.
•The Coca Cola Africa foundation.
Public
Relations

14. ADVERTISING STRATEGY
•94% of world population recognize red &
white logo- business insider.
•Provide for sparkling beverages, juice &
ready to drink coffee & tea Coca Cola
Company.
The Power Of
Advertising
•T.V Marketing.
•Online Marketing.
•Offline Marketing.
•Sports & Physical Activity Marketing.
Types Of
Marketing

15. 1- Different values Capturing.
2- Contracts with universities.
3- Teenagers & young adults
between the ages (16 to 35).
4- Diet Coke.

16. Segmentati
on
Geographical
21percent of its beverages
sold in North America,
around 29 percent in Latin
America and around 14
percent in Europe, around
15 percent of sales in
Africa and Asia Pacific for
the final 21 percent
Demographic
Coca Cola has drinks
that targets different
age groups, Gender,
lifestyles, Income etc.
Income: returnable
glass bottle and coke
in tins
Psychographics
People who are brand
conscious will not drink
beverages of less known
brands.
The level of education is
another factor that the
company is paying
attention to
Coca Cola gains the trust
of its consumers by
contributing to the
environment in varies
ways.

17. Distribution
- Wholesalers/
distributors
- Retail/corner
stores/supermark
ets/
-
Restaurants/cafés
Petrol stations
-Vending

18. POSITIONING

20. PACKAGING

21. ADVERTISING COLLECTION