2. Make It Happen Productions (MIHP)
• Make It Happen Productions (MIHP) has been granted the rights to
revitalize the former LA Watts Summer Games. As the new
proprietors of the games, MIHP has…
…Restructured the program
…Perfected and implemented the message
…Expanded its reach and impact
• MIHP team has over 100+ years experience combined in:
– Sports marketing
– Event and content creation
– Sponsorship Activation
– These Games have been respectfully renamed
www.lacitygames.com
3. Support From Our City
• Local Leadership and major departments support the Games as
a positive outlet for our youth
– The Office of Mayor Eric Garcetti
– Los Angeles Unified School District
– City of Los Angeles, Department of
Recreations and Parks
– Los Angeles Economic and Workforce
– Development Department
– California Interscholastic Federation,
High School coaches
www.lacitygames.com
4. CIF Supporting The L.A. City Games
• The CIF governs interscholastic athletics, promoting equity,
quality, character and academic development.
– Equity – Equal opportunity without regard to race, gender, and
ethnicity within all aspects of the athletic program for students,
personnel, schools and governance.
– Quality – Training, education and commitment of coaches, officials,
administrators and parents to improve the quality of athletic
programs.
– Character – Trustworthiness, respect, responsibility, fairness, caring
and good citizenship.
– Academic Development – Commitment to
encourage academic growth is a high priority.
www.lacitygames.com
5. Our Mission & Vision
• Mission
– Connecting urban and inner city
kids through participation in
Olympic style sports competition;
linking multi-ethnic communities
through programs in health,
education and athletic competition
to build bright futures
• Vision
– To expand the L.A. City Games into
a nationwide franchise youth
athletic event that celebrates urban
communities throughout America
www.lacitygames.com
6. When: Summer 2016 (Three Day Finals) Launches September 2015
What: An Olympic Style Athletic Competition hosting upwards of
10,000 Multi-Ethnic Local Boys and Girls Ages 8-18 who play;
Basketball, Softball, Football, Volleyball, Soccer, Lacrosse
and Golf
Athletes: 1,000 Participating LA School District Middle, High
School and LA City/County Parks sports teams
Est. Attn: Preliminary Games will attract over 100,000
(Athletes, Coaches, Officials, families and Visitors)
Awards: “Everyone’s a Winner” Certificate - for all participating
athletes. Medals to all Winners.
Where: The LA Coliseum & Expo Center
About L.A. City Games
7. The Olympic Style Village
The Athlete’s Multi-Service Facility will provide:
• Health Screenings – College Admissions Counseling -- Education
& Vocational Elements
– Educational Aspects Include:
• Socialization
• Health
• Culture
• Arts & Science
• Civic
• Responsibility
8. Celebrity Clinics
• One day “celebrity clinics” where sports legends show young
athletes how to play the game, tactical tips and strategies and
how to play fair
– Clinics will take place in different communities, such as San
Fernando, Santa Monica, South LA and East LA (Parks, Schools &
Retailer Locations)
– These could and may include some of the LA City Watts Game
Legend's as well as local sports celebrities
– Photo Opportunities
– Sports: All
“If you’re here, you’re already a winner”
9. Become Our Partner & Make A Difference
• These games will enable young aspiring athletes to strive for
excellence, embrace commonalities, respond to leadership, accept
diversity and overcome adversity through engagement in team sports.
• Athletics improves academic performance and behavioral patterns
which increases significantly the likelihood of success later in life
• Inspiring favorable participation and action toward your initiatives
Sports + Education
= Successful Future
Teamwork
Self
Realization
Goal setting
Health
Education
Integrity
Dignity
Respect
Honor
Value to
Athletes &
Community
www.lacitygames.com
10. Notable Legends
• Notable LA Watts Summer Games Legend’s:
– John Elway (NFL) Facebook 487,099 · Twitter 327,721
– Michael Cooper (NBA)
– Byron Scott (NBA) Facebook 16,508 · Instagram 6,100
– Elden Campbell (NBA)
– Lisa Leslie (WNBA) Facebook 94,059, Twitter 108,907
– Florence Griffith Joyner (Olympian)
Strong supporters of the L.A. City
Games and serve on the advisory
board and panel of judges.
www.lacitygames.com
11. • Print Ads
• Online
• Mobile
• Social Media
• Events Support
• Direct to Consumer
News Media Partners
Fred Roggin the award-
winning weekday sports
anchor for NBC4 So.
California since 1980.
Mario Solis is NBC4’s
award winning weekend
sports anchor & weekday
sports reporter.
News-media will lend support with
a multi-media experience across
channels and platforms reaching
over 90% of L.A. consumers every
week
www.lacitygames.com
14. Six Sports Events Prior to Main Event
(October 2015 – June 2016)
• Prior to the 3-day main event in June there will be a minimum of 6
on-site and on-air events for corporate sponsorship opportunities
– The games will be launched October 2015 with a Press Conference
and a Sports Legend’s Reception to follow (1-Event, Location TBD)
– Celebrity & local clinics beginning March ‘16 once the coaches
have registered the teams (4 events)
– Alumni Tournament (1 event)
– A series of citywide qualifying games to take place in schools and
the Recs & Parks facilities. Signage at the Recs & Parks only
– Main Event (3 days) June 12 - June 14, 2016
• Traditional media exposure begins with print in October ‘15,
social media in January & TV & radio at the end of April 2016
www.lacitygames.com
15. Title Sponsorship $500K ($1.5MM Value)
Estimated Impressions: 45 Million
www.lacitygames.com
19. The MIHP & LA CITY GAMES Producers
Billy Frank President & CEO
Executive Producer
“2013 Olympian and Silver Medalist at the
Maccabiah Games in Israel”
In 2012 he produced and co-created the sustainable lifestyle show
“On Begley Street”, starring Ed Begley Jr., this inspired Billy to spur a
company wide objective to focus on and deliver more transformational
content—or “projects with heart”. This has led to the company’s
evolution and the recent acquisition of the “LA Summer Watts
Games”, renamed the “L.A. City Games”, this is where Billy’s
production expertise and lifelong passion for sports has come full
circle.
www.lacitygames.com
20. Strategic Partners
Don Janklow
E.V.P. of Marketing and Sales
An expert in the corporate world, he pioneered the founding of the LA
Marathon sponsorships for it’s first twenty years. He is also
responsible for creating multi-million dollar marketing and sponsorship
platforms for other events including the Indy 500 and The Taste of LA
which later expanded to major cities across the country. Don
innovated by successfully creating licensed opportunities for global
brands Vera Wang, Lee Jeans and brand extensions for Kathy Ireland,
Joseph Abboud and Carmen Marc Valvo.
www.lacitygames.com
21. Strategic Partners
Scott Lange, Consultant, Strategic Partner
Scott Lange is a media pioneer, sponsorship expert, sports event
marketer and financially savvy executive. He co- executive
produced 9 New york City Marathons, 50 plus other races and
events throughout the country including musical concerts and
Broadway shows with more than 40 corporate partners.
Michael Huyghue, Consultant, Strategic Partner
Consults professional sports teams, agents & sports related
properties. Former commissioner of United Football League.
Served as Senior Vice President of Jacksonville Jaguars.
www.lacitygames.com
22. EVP Strategic Partners
Raquel M. Tomasino, Multi-Cultural Outreach Director
A strategic, innovative thinker with GM & multi-ethnic, multi-cultural
marketing experience. With over 30+ years of experience, she is committed
to providing the best in multi-strategic planning and media services.
Carmen Hensch, Hollywood Riviera Studios, Consultant
An accomplished marketing professional and a pioneer in Hispanic
& multicultural outreach. Sales and building strong relationships is
her forte.
Gannon Gray, Consultant, Strategic Partner
30 Years of marketing and advertising experience with a passion for working
with ethnic communities. Expertise includes developing strategic grass root
events and marketing opportunities that provided gateways to connect
multicultural consumers, brands and products.
www.lacitygames.com
