It is with great pleasure and excitement to share with you the vision of the 411 Brand Foundation Inc. The 411 Brand Foundation is a 501(c)3 nonprofit organization serving the United States and other International Countries by providing young people information to make better choices for a better future. Since 1992, the 411 Brand has operated as a community asset for young people ages 6-24, by providing quality athletic, entertainment and educational programs. Currently, the 411 Brand Foundation has existing partnerships with Metro Atlanta Boys & Girls Clubs, Western New York Boys & Girls Clubs, Metro Atlanta YMCA, Sacred Sports Foundation in St. Lucia and Clark Atlanta University. Our goal is to continue to provide platforms for Gen Z and Millennials to obtain quality information to assist with their development. We are currently interviewing for board members as well as looking for partners to assist with helping to bridging the gap between successful individuals and a generation striving for success.

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The 411 Brand Foundation is a
501(c)3 nonprofit organization
serving the United States
and other International Countries
by providing young people
information to make better choices
for a better future.

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PROGRAMS

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The 411 Basketball Academy The 411 Knowledge &
Entertainment Show
The 411 Leadership Academy The 411 Golf Academy
The 411 All-Star Weekend The 411 Session The 411 Elite Youth
Basketball Tournament
The 411 Brand
International Program

5. The 411 Basketball Academy is
a structured environment that is
designed to teach the fundamentals
of basketball and life lessons to
boys & girls ages 6-15 years old. Our
goal during each session will be to
prepare each member to become a
better basketball player mentally as
well as physically.
We will train each participant to
become a better shooter, passer,
rebounder and ball handler. We will
also work with everyone on how to
become a coachable player.
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OBJECTIVE: To place the 411
Basketball Academy program
inside various youth development
centers (YMCA, Boys & Girls Clubs
and Community Centers) across
the country. In addition to
teaching the fundamentals of the
sport we will also use this program
to teach life skills.

6. The 411 Knowledge &
Entertainment Show is a
talk-show targeting millennials
that will be produced in front of a
live studio audience in the vein of
Bravo's, Inside the Actor's Studio
married with OWN’s Oprah’s
Master Class.
This show will be a platform that
will give successful executives,
taste-makers and celebrities in
popular culture an opportunity to
share their journey with a young
audience beginning their own
journey.
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OBJECTIVE: To produce the 411
Knowledge & Entertainment Show
and distribute a full season of
episodes on a national platform via
television or internet in an effort
to reach and be a part of our
audience of milennials (ages 18-34)
growth. We will also invite our
target audience to submit a video
sharing who has inspired them.
Winners of selected clips will have
an opportunity to meet their
inspiration in an one on one
environment that would be filmed
and included in a future episode.

7. The 411 Session is a uniquely
designed program that creates
an opportunity for young adults
to spend quality time with some
very dynamic individuals that
work behind the scenes in
various industries. This program
is similar to MTV’s “This Is How I
Made It” but produced inside a
college classroom in front of
students.
We will invite behind the scenes
power players in television, film,
technology, music, athletics,
fashion and business as our
guests. Each session will allow
our guests to take over the
classroom and share their
journey with an audience of
college students on the campus
of Clark Atlanta University.
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OBJECTIVE: To produce the
411 Session on the campus of
colleges and universities
across the country. We will
also establish an internship
program on each campus that
will allow students to play a
major role in executing the
many facets of producing the
program.

8. The 411 Golf Academy is a
8-week program that is
designed to teach the
fundamentals of golf and life
lessons to boys and girls that
may not have an opportunity
to enjoy the sport. Each
session will be led by a
professional golf instructor.
Participants will be taught
specific skills from club
selection to golf etiquette.
The 411 Golf Academy will
provide a chance for kids to
learn a new sport as well as
remain active by participating
in an outside activity. Pre and
Post tests are given to gauge
the knowledge retained
during each session.
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OBJECTIVE: To place the 411
Golf Academy program inside
various youth development
centers (YMCA, Boys & Girls
Clubs and Community
Centers) across the country.
In addition to teaching the
fundamentals of the sport we
will also use this program to
teach life skills.

9. The 411 All-Star Weekend is an
annual event created in 2002 that
consist of three days of activities
that will showcase each program
under the 411 Brand.
Each program gives the brand an
opportunity to highlight our
mission as well as bring together
the community for a event
designed to bridge the gap
between successful individuals and
an audience striving for success.
Programs include: 411 Knowledge &
Entertainment Show. 411 Golf
Academy, 411 Leadership Academy,
411 Basketball Academy, 411
Session and 411 All-Star Basketball
Game
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OBJECTIVE: To produce the 411
All-Star Weekend in different
markets each year as a way to
introduce the programs under the
411 Brand in various communities
across the country.

10. The 411 Leadership Academy is
a Character Development Program
that runs for eight-weeks and is
designed to help children ages 12 -15
to shape their character, moral
development and social learning
skills.
The weekly sessions will focus on
sharing valuable life skills lessons for
personal, social academic, and
athletic development.
The 411Brand approach to Character
Education is structured around
specific key concepts called “411
Brand’s Eight Steps to Success”.
These concepts provide a "moral
compass" for participants while
guiding their attitudes and behaviors.
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OBJECTIVE: To identify areas where
character education is needed in
various communities across the
country. We will work to place the 411
Leadership Academy inside various
youth development centers (YMCA,
Boys & Girls Clubs and Community
Centers) to speak directly with teens
that are in need of direction.

11. The 411 Elite Youth Basketball
Tournament is a youth basketball
tournament held in Buffalo, New York
that features some of Western New
York’s top male and female basketball
players each year.
Each tournament (boys and girls) will
invite teams from across the country
to compete and showcase their talent
in front of college coaches as well as
basketball enthusiasts.
Our goal is to provide an experience
through this competitive basketball
tournament that will be positive for
players, coaches, parents and
spectators.
OBJECTIVE: To build this event into
an attractive tournament that brings
teams from all over the country to
Western New York to participate. We
would like to create an experience that
will attract some of the best players in
the country along with college coaches
looking to recruit players to play for
their teams.
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12. The 411 Brand International
Program is designed to partner
with international organizations
that were created to serve the
community and youth in
underserved areas.
OBJECTIVE: To redesign and
effectively produce our programs
internationally to ensure that we
cater to the issues that directly
speak to the overseas communities
including HIV/AIDS testing and
education events. In addition to our
411 Sessions, we also bring our 411
sports academies to teach the
fundamentals of basketball and golf
to boys and girls interested in
learning each sport.
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Our Goal is to provide
engaging entertainment, athletic
and educational platforms
that invite individual
expressions with a loud voice
and a great influence.

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VISION FOR 2020

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Our Vision for 2020
In addition to having our programs implemented in various youth development centers
across the globe, by 2020, our vision is to build our first of several facilities across the world
where all of the programs under the 411 Brand will be held. Initially, our target areas will be
Atlanta, Los Angeles, New York, London and St. Lucia.
This state of the art facility will inherit the business model similar to that of the YMCA,
where each member will be required to have a membership to enter the facility. Also,
members will be subject to discounted program fees in order to participate in specific
programs that are offered. Each building will house the following areas :
• Full length basketball court
• Tennis Court
• Golf Range including putting surface
• Two Television Studios
• Audio Recording Studio
• Three Classrooms
• Computer Lab
• Weight Room
• Staff Offices
Each facility will have a mission to provide quality programs with passionate instructors
designed to equip each member with quality life skills to make better choices for a better
life!

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411 Brand International Programs partnership with:
Sacred Sports Inc in St. Lucia
Caribbean HIV & AIDS Alliance (CHAA) in St. Kitts
411 Leadership Academy partnership with:
Masten Boys & Girls Club in Buffalo, New York
411 All-Star Basketball Weekend partnerships with:
Atlanta, Georgia
Buffalo, New York
411 Session partnership with:
Clark Atlanta University Atlanta, Georgia
411 Golf Academy partnerships with:
East Lake Golf First Tee Program Atlanta, Georgia
WNY First Tee Program in Orchard Park, New York
411 Basketball Academy partnerships with:
East Cobb YMCA in Marietta, Georgia
Masten Boys & Girls Club in Buffalo, New York
CURRENT ACTIVATIONS

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THE OPPORTUNITY
We have been growing this brand since 1992. We
have been passionately working in youth
development for over 20 years. We have built a
team of professionals that have extensive
experience in each area of our brand programs.
We are open and willing to work with brand teams
to come up with creative ways to get involved.
Brand exclusivity is guaranteed with multiple
levels of sponsorship and packages are open to
customization.

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POTENTIAL PARTNERS
Our GOAL will be to partner with Beneficiaries, Social Investors and Corporate Partners that understand the importance of
having social responsibility as well as include social outcomes in their plans to reach their customers, enter new markets and
engage employees. Sponsorship Partners will include:
Beneficiaries: Individuals that utilize our pay for service programs
because they understand the value and the benefit
of what is being offered.
Corporate Partners: Companies and organizations that understand their social
responsibilities. They see the value in our programs outcomes
as a way to help them achieve their goals of reaching their
target audience.
Social Investors: Companies as well as individuals that have specific outcomes
that they are trying to accomplish and have assigned funds
to help accomplish their goals.
We are looking to work with Impact Partners who directly value the work that we produce. These partners will have an ability to
play a pivotal role in helping to impact communities across the world. Their efforts will be instrumental in bringing the vision to
fruition through donations, sponsorships, volunteering as well as sharing the impact and outcomes of our programs.
Each program will provide an opportunity for our partners to create emotional bonds with kids and young adults across the world.
We will capture what is being produced with our organization and document the outcomes to show the value of our work to our
future sponsors, funders and partners.

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PACKAGE 3 GOLD
• Product placement
• Logo placement on all promo & media mentions
• Logo placement in all promotional materials
PACKAGE 2 PLATINUM
• Category exclusivity
• Premiere product placement
• Branding on promotional signage & on site
• Logo placement on all promo & media mentions
• Logo placement in all promotional materials
• VIP Access
PACKAGE 1 TITLE SPONSORSHIP
• Primary placement in program title
• Category exclusivity
• Primary placement in venue
• On site branding & promotional signage
• Logo placement in all promotional materials
• Premiere product placement
• VIP Access
SPONSORSHIP OPPORTUNITIES

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THANK YOU
Website: www.the411brand.com
Email: info@the411brand.com