1. Las year, the peruvian BBVA Continental
bank lauched a campaing for its savigns
account that offerded as a price
tickets for the Shakira concert in an
exclusive first line spot, just for oppening
the account.
For peruvians our food is really
important and eating in a concert
is also important so….

2. We asked,
¿What do you
want to eat in a
concert?
(co-creation)

3. And our followers picked their
favorite restaurant…

4. The most voted ones went
to the concert.
Results
•29,383 active users.
• 22,476 new followers in the
likepage in two weeks without ads.
(more than one year ago)
• 4,638 visits in one day.
• 21,832 vots in the app.
• 11,000 users voted.
• 27,551 youtube views.
• 74,022 viewed pages.
• 80,443 minutes of interaction.

5. All the restaurants
were our free
media.
Restaurant La Patarascha
of the peruvian jungle make
this ad.

6. Lots of
conversations of
the restaurants and
people…

9. Even the most
important chef in Peru
tweet about it…

10. Earned media

11. National and international
Web: Perú.com
Radio: RPP (Perú)

12. National and international
Blog “piesdescalzos” Revista: TuMedio
(Colombia) (Colombia)
Blog “Shakira Barranquilla”
(México)