1. 4 Reasons to Write a Real Estate
Love Letter: When, Why and How
to Express Your Emotions About A
Home

2. In a world where an ”XO” text message or
Facebook relationship status change signifies
deep emotion, the long-form love letter seems
to be a dying art. So it is somewhat surprising
that the seemingly cut-and-dry, numbers-and-
negotiation-riddled realm of real estate is one of
the last bastions of the love letter.

3. 1. Seller → Buyer: Video Love Letter. Your agent
might be telling you that video is THE NEXT BIG
THING in marketing a home. And you know
what? They’re right. In a recent survey of house
hunters, 70 percent cited “touring a certain
home” as their reason for viewing videos in the
course of their search for a home - and 86
percent said their purpose for watching a video
was to learn about a particular area. Fifty-one
percent of them pointed to YouTube as their
primary video source.

4. 2. Buyer → Seller: Multiple Offers. So, you
finally found the one. Perfect porch - swing
included. Coffee shop downstairs in the building.
Gingerbread-laden Victorian ready for fixing.
Whatever floats your boat, as they say. The only
thing is, there are about 5, 15 or 50 other
people who think this property is their one - and
all of them are making offers to buy it.

5. 3. Seller → Buyer: Written Home/Neighborhood
Love Letter. It should be clear at this stage of the
game that your house will need to speak for itself -
it’s location, condition, price and even staging
create a holistic package that buyers will scrutinize
in evaluating whether or not it’s a love match. But
when you have a beautiful home in a fantastic
neighborhood, it can still be a powerful thing to
have a love letter about your home and
neighborhood, with a few other extras,
sitting in a binder on your counter.

6. 4. Buyer → Seller: Unlisted Home. Did you ever
see the War of the Roses, with Michael Douglas,
Kathleen Turner and Danny deVito? At the
beginning of the Roses’ ill-fated marriage, they
found a storybook home that wasn’t on the
market by stalking it, writing a note to the seller
and ultimately, being in the right place at the
right time when the elderly seller passed away.

7. Buyers (Past and Present): Have you ever written a
love letter about a seller’s home? Did it work? Have
you ever read one? Did you find it compelling?
Sellers (Past and Present): Do you have a success
story about using a love letter - written or video - to
help sell your home? Do tell!
Buyers and Sellers – share your love letter stories
below….

8. Randy Bett
Investment Realtor/Author/Investor
Real Estate Professionals Inc.
Better Group Real Estate
202-5403 Crowchild Trail NW
Calgary, AB T3B 4Z1
Phone:403-774-7464 Ext:1
Fax:403-208-0082
Toll Free fax:888-711-6801

9. Randy Bett
www.BetterGroupRealEstate.ca