Best Practices for Implementing an External Recruiting Partnership
5 more things you didn't know could get
1. 5 More Things You Didn't Know
Could Get Your Home Sold
2. 1. Your neighbors. Most homeowners
contemplating selling their
homes understand the
importance of well-kept
neighboring homes. Many
a buyer has pulled up to an amazing
house, viewed it, and left shaking their head
with woe because they just can’t cotton to
buying the place on account of the shoulder-
high weeds, car in the yard or crumbling ruins of
the house next door.
3. 2. The right sights, smells and sounds. It’s no
news flash that the view of a used car lot; stinky
foods or animal smells; and the siren song of a
fire station next door could be deal-killers. What
might surprise is some of the right sights, smells
and sounds that can help seal the sale of your
home. My experience has been - that the more
natural beautiful sights, smells and sounds are,
the more favorably they’ll be received by the
largest population of prospective buyers.
4. 3. Your dog. The New York Times
ran a piece a few months ago
about sweet, well-behaved
dogs (and cats!) who reportedly
helped sell their owners’ Manhattan
apartments. In a departure from the conventional
wisdom that dogs should be removed and every
trace of their presence erased from the home
during showings, the article featured several buyers
and brokers attesting to their belief that the
presence of a particular cat or dog “helped sell a
property by making the place seem warmer or
more appealing.
5. 4. Your happiness. Video and even written love
letters that extoll all the virtues for which you love
your neighbors, your neighborhood and your
property are contagious to buyers. I’ve seen sellers
help buyers see their homes through their own
loving eyes by posting videos on YouTube and
including the link on the listing flyer or even by
putting a binder containing a letter plus menus and
flyers from their favorite neighborhood restaurants,
dry cleaners and other local merchants out on the
counter during showings.
6. 5. The freeway or subway you thought was too
close. There is such a thing as a freeway or
elevated train tracks being too close to your home;
if your place rattles or roars, for example, every
time the train passes, chances any buyer will view
that as a selling point are pretty slim. However,
homebuyer attitudes toward being located near
freeways and subways or bus lines are a-
changing. Every upward click of gas prices renders
buyers a tiny bit more interested in a location that is
more commutable.
7. As a seller what tip can you give other sellers to
sell their home?
8. Randy Bett
Investment Realtor/Author/Investor
Real Estate Professionals Inc.
Better Group Real Estate
202-5403 Crowchild Trail NW
Calgary, AB T3B 4Z1
Phone:403-774-7464 Ext:1
Fax:403-208-0082
Toll Free fax:888-711-6801