Randolf Kim Diokno How To Improve Your Email Marketing Strategy using Mailchimp

Do you know what
Email Marketing is all
about?
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EMAIL MARKETING
is a format for marketing
campaigns in which
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EMAIL MARKETING
standalone advertisements are
sent to a targeted list of recipients.

How Email Marketing can
Boost Your Business?

With Email Marketing,
You can find and keep new
customers.

And convince potential buyers to
purchase your products or
services.

However, email marketing can
consume a lot of time.

But if you will use an automated
email marketing tool,

It can make email marketing
campaign much easier and faster.

One of the best
Automated Email Marketing Tool I
discover is..

is an ultimate marketing software

that will change the way you
market your product

which gives you a number of easy
options

for designing, sending and saving
templates of your emails.

It allows you to create newsletters
and share on social networks.

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Let’s Start!
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Open your Browser

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Type mailchimp.com and
Press Enter

21
Welcome to Mailchimp!

CREATE YOUR FREE ACCOUNT

23
Click Sign Up Free

24
Enter your Email Address

25
Enter your User Name

26
And Your Password

27
Make sure that you follow the
password conditions below

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Then, click Get Started

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You will be advised to
check your email

30
Open a new tab

31
Type your email account website

32
Click the email received from
Mailchimp

33
Click Activate Account

34
New tab will open to confirm
Sign Up

35
Click the box I’m not a robot

36
Follow the instructions and
click Verify

37
Click Confirm Sign Up

38
Your Account is now activated!

39
Enter your name here

40
Click Continue

41
Enter Your
Business Name and Website

42
Click Continue

43
Enter Your Address

44
Click Continue

45
Click Yes if you have physical
products

46
Click Continue

47
Click the “+” icon to connect your
social media profile

48
When You add Facebook, A pop up
window will appear

49
Click Continue to connect in your
Facebook Account

50
Click Let’s Go

WELCOME TO YOUR DASHBOARD

CREATING A LIST

LIST
This is your contacts called
subscribers

It is the foundation of your
Email Marketing Campaign

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Click “Lists” in the Top Menu

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Click Create List

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Fill in the list of details

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Once done, click Save

If you have a list of subscribers,
Import the list

61
Click Import Subscribers

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Select from the Options

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Then, click Next

If you do not have any
subscribers yet..

MAILCHIMP will help you generate
a Sign Up form to build your list

66
Click Sign Up Forms

67
Select the Form

These are the Types of Forms
you can Create

that allows you to
embed and add

to your Website
and Facebook Page.

Select the right form
appropriate for your Business.

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You can Build, Design and
Translate each form

Now that you
already created your List..

Let’s now proceed to construct an
Email Template

CREATING A TEMPLATE

A
Template
is a designed email

that can be reused
for your marketing campaigns.

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Click “Templates”

79
Click Create Template

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Click “Select” on your desired
Template Lay-out

81
Now, design your Email Template

You can customize your email by
adding Content

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Select a Content from the list

84
Drag it to the Work Area

85
Once Done, Click Preview and Test

86
Click Here to view
how the recipient see your email

87
Enter your email address

88
Click Send Test

89
Open your Email Account to view
the Template test

90
Once Done, Click Save and Exit

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The template is now saved

CREATING A CAMPAIGN

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Click “Campaigns”

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Click the Dropdown Menu in
Create Campaign Icon

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Select Regular Campaign

Regular Campaign
is the most common type of
campaign

Which you can design and
customize your content

and choose to send immediately
or schedule your campaign
sending

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Select from who do you want to
send your campaign

100
Click Next

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Fill in the Campaign Information

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Tick the boxes of your desired
tracking options

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You can also post your campaign
in Social Media

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Click Next

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Create a new Template or
Use the Template You Saved

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Click Saved Templates

107
Select the template you want

108
You may edit your template again

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Once done, proceed to Next step

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To schedule the email delivery,
Click “Schedule”

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Enter your desired date and time
of delivery

112
Click Schedule Campaign

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To send the campaign
immediately, Click “Send”

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Click Send Now

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Your email is now sent to your list

REPORTS

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Click Reports

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In the Reports Section,
You can track the status

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and the performance of your
campaigns.

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It analyze clicks, opens,
subscribers' social activity,
ecommerce data and more.

CONGRATULATIONS!

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Randolf Kim Diokno How To Improve Your Email Marketing Strategy using Mailchimp

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