2. 1. Source: International journal of management research and Business strategy
By: Lakshmi Narayana K
Date: July 2013
Topic Name: - A study on consumer buying behaviour towards organized and
unorganized Retail stores in Bangalore city.
The growth in the Indian organized retail market is mainly due to the change in the
consumer’s behaviour. This change has come in the consumer due to increased
income, changing lifestyles, and patterns of demography which are favourable.
2. Source: International journal of management research and Business strategy
By: Ms. Monika Talreja
Date: June 2013
Topic Name: - changing consumer perceptions towards organized Retailing from
unorganized retailing – an Empirical analysis.
when compared to the unorganized retail format most of the respondent had a good
image about the organized retailers. . Even the unorganized retailers had a good share
in Market, but due to factors such as space, parking etc. a gap existed between both
the formats.
3. Primary objective-
To know the consumer attitude towards unorganized apparel retailing in Bardoli
region.
Secondary objective:-
To find out the consumer attitude towards unorganized apparel retail stores in
Bardoli city.
To find out the consumers satisfaction level for unorganized apparel retail stores in
Bardoli city.
To know the various factor that affected buying from the unorganized apparel
retailing.
4. Research design-
we are using descriptive Research design.
Data collection:-
we are using Primary data collection method.
Sampling:-
Elements
We used Potential Consumers who are visiting unorganized apparel retailing store.
Sampling Unit
We choose the elements of Bardoli region customers..
Sampling Process
Surveys of “Consumer attitude towards unorganized apparel retailing in Bardoli
region” Researchers have collecting the data through questionnaire.
Sample Size: - 100 Respondents
5. Objective v/s Finding
1. To find out the consumer attitude towards unorganized apparel retail stores in
Bardoli city.
80% respondents purchase apparel from both organized and unorganized retail store
and 20% respondents purchase apparel from unorganized retail store.
56% respondents purchase from same retail store monthly, 22% respondents
purchase from same retail store quarterly.
34% respondents came to know about unorganized retailer through Ads on TV, 20%
respondents came to know about unorganized retailer through Newspaper.
32% respondents response that Discount facility they get from the unorganized
apparel retailer, 18% respondents response that Salesmen facility they get from the
unorganized apparel retailer.
67% respondent’s response that they get the branded products from the unorganized
apparel retailer.
6. 2. To know the various factor that affected buying from the unorganized apparel
retailing.
12% respondents response that availability of store are reason for doing shopping
from the unorganized apparel retailer, 10% respondents response that Availability of
product, price, Quality and Quick Service are the reason for doing shopping.
27% respondent’s response that they face problem of no Home Delivery while
shopping from the unorganized apparel retailer.
3. To find out the consumers satisfaction level for unorganized apparel retail stores
in Bardoli region.
48% respondents’ response that they are Satisfy from the unorganized apparel
retailer, 37% respondent’s response that they are Neutral from the unorganized
apparel retailer.
79% respondents’ response that they will continue with the unorganized apparel
retailer in future.
83% respondents’ response that they will recommend other person for unorganized
apparel retailer.
7. Cross tabulation and chi-square of Gender and from where you purchasing
apparel
10% male and female respondent response that they purchasing apparel from the
unorganized apparel retailer and also response that 35% male and 45% female have
purchasing apparel from the both organized as well as unorganized apparel retailer.
8. From the study of “Consumer attitude towards unorganized apparel retailing in Bardoli
region” is conclude that:
Majority respondent response that they purchasing apparel from the both organized
as well as unorganized retailers and most of respondent shopping apparel for
monthly basis.
TV Ads most effective way from where the respondent came to know about the
unorganized retail store.
Respondent getting discount facility and branded product
Availability of the store are the resone for the doing shopping
People faced problem of no home delivery
Respondent satisfy and continue shopping apparel from the unorganized retailer.
9. Through this study of “Consumer attitude towards unorganized apparel retailing in
Bardoli region” we will suggest to unorganized retailer of Bardoli region that:
Increased advertisement on holding and frequency of all the promotional tools.
To bringing distinctive competency from at least one of the facility provide by the
unorganized retailer.
To provide home delivery facility and increasing the resone from the shopping from
the unorganized retailer.
10. Books:-
George Darren,Mallery paul, SPSS For Windows STEP BY STEP,Dorling
Kindersley India Pvt.Ltd.
Websites:-
www.abhinavjournal.com/images/Commerce_&_Management/.../7.pdf
dipp.nic.in/english/publications/reports/icrier_report_27052008.pdf
www.ijmrbs.com/view.php?iid=52
indianresearchjournals.com/pdf/IJMFSMR/2013/June/7.pdf
icrier.org/pdf/Working_Paper222.pdf
