For Mobile Applications, what are the user personas, how are they created and presented will be the main agenda of this presentation By: Gaurav Upadhyay

1. Building
Personas

2. Introduction
Why To Create Personas
Mobile World Personas
1
2
3
Table of Contents
What if you Miss?4

3. A Brief
Introduction
to Personas
1

4. What Are Personas?
Personas are fictional representations of your ideal customers.
They are based on real data about customer demographics and
online behavior, along with educated speculation about their
personal histories, motivations, and concerns.
?

5. How Are Personas created?
Research, surveys, and interviews
?

6. Why to
create
Personas
2

7. WHY ?
• Programmers benefited by not writing code that is not needed by the
target users. Who wants to make something that won't be used?
• Business analysts benefited as the goals, tasks, and needs of the target
users are well-defined. They don't have to imagine or invent.
?

8. Mobile World
Personas
3

10. What If you
miss to
capture
4

11. Business Case

12. How different Mobile / Web
1. Mobile Applications are more secure
2. Have to be fast & responsive
3. Support multiple versions of OS & Screen size
4. Limitation of software and hardware
5. Etc……………………..

13. Are you doing something different ???
Q & A