Competent Fieldwork and Research Credentials.pdf (1).pdf

Index
1. Introduction………………………….....Page 3
2. Our Understanding.......................Page 5
3. Source of Secondary Data…….…Page 6
4. Our Core Services
Quantitative Research..……………Page 7
Page 1
C Competent Fieldwork & Research
8. Project Management…………….....Page 16
Qualitative Research..…………….…Page 10
Data Processing……....…………….…Page 13
Other Services………....…………….…Page 14

Index
11. Geographies..……………..………..Page 21
12. Why Us?......………………..………..Page 22
Page 2
10. Sectors……………………..………….Page 20
9. Quality Control……………………...Page 18 13. Contact Us…………………………...…Page 24

Introduction
Introduction
➢ Competent Fieldwork & Research is a leading independent, field-service
market research organization based in Mumbai, providing, qualitative,
quantitative and online services worldwide for client across wide variety of
industries.
➢ We have a young team of professionals passionate about Operational
Excellence. The company works exclusively as a field management partner for
Market Research and consulting firms, covering more than 50 countries .
➢ At Competent Fieldwork & Research, we help clients understand and solve business problems
through the innovative use of market research fieldwork.
➢ We believe our clients come to us for our commitment and the quality of the
thinking we bring to their projects.
Page 3
➢ We foster our working environment based on education, training and
teamwork and share our success with all our associates.

Introduction
Introduction
Page 4
➢ It is this integrity and dedication that make Competent Fieldwork & Research a
unique firm.
➢ Our company culture rewards innovation and thought leadership, as we strive to provide our
client best in class fieldwork for research and insights.
➢ We are dedicated to offering tailored fieldwork service that allows us to produce client oriented
value.
➢ We stand out because we are smart, experienced, creative,
flexible, value-driven and fiercely curious.
➢ Our work reflects our passion for creativity, excitement for discovery and
the daily enjoyment of partnering with our clients.

Our Understanding
Our Understanding
Establish the
need for market
research
Define Problem
Hypothesis
Formulation
Design the
Research
Exploratory
Descriptive
Casual
Identify Data
Source
Primary Data
Secondary Data
Method of
accessing the
data
Sample Design &
Size
Probability
Sample
Simple
random
sampling
Stratified
random
sampling
Non Probability
Sample
Judgement
sampling
Convenience
sampling
Quota
sampling
Data Collection Analyse Collection
Interpret the findings
(Report)
Page 5

Sources of Secondary Data
Sources of Secondary Data
Internal resources
External resources
Federal Governments
Provisional/State Government
Statistical Agencies
Trade Associates
General Business Publications
Magazines & News paper articles
Annual Reports
Academic Publications
Library Source
Syndicated Services
Media including Broadcast, Print & Internet
Profit & loss statement
Balance Sheet
Sales & Marketing Report
Inventory Records
Miscellaneous Reports
Previous Market Research Studies
Transport Data
Expenses Page 6

Our Core Services
Our Core Services
Quantitative
Telephonic Survey
(CATI)
Online
Survey
Product
Test
Gang
Survey
Shoppers
Research
Mystery
Shopping
Shelf
Test
Concept
Test
Sniff
Test
Pricing
Test
✓ In Home
User Test
Page 7

Exit
Survey
Employee or Customer
Satisfaction Survey
Usage & Attitude
Survey
Intercept
Study Mall
Intercept Study
Airport
Our Core Services
Our Core Services
Quantitative
Promotion
Test
Page 8
Car
Clinic
CAWI
CAPI
PAPI
✓ Pre-Post Launch
Survey
✓ Central Location
Test

Quantitative Research
Quantitative Research
Quantitative market research is aimed at gathering information about absolutes and percentages
within the entire target group. It is carried out amongst a relatively large amount of respondents. It
uses questionnaires which are identical for all respondents in order to draw trustworthy decisions
based on the results.
➢ We are passionate about finding the best possible respondents across the
sectors for your project, to enable the client to do the work they are
obsessed about.
Page 9
➢ Our professional interviewers make sure that the ‘open end’ and 'other' responses gathered are
understandable and meaningful to the level that they won't cause any confusion to the coding
team.
➢ Drawing upon our huge interviewing field-force, we are able to provide a extremely economical,
fast and flexible service while still sustaining the high professional principles that have formed an
essential part of our accomplishment.
➢ With the years of experience we ask the right questions to the right people
at the right time, and achieve maximized response rate.

Our Core Services
Our Core Services
Page 10
Qualitative
Focus Group (Online)
IDI Telephonic IDI Face to Face IDI Web Based
Workshops Diary
✓ Dyad
✓ Ethnography
(Online)
✓ Triad
✓ Reflective
Journey

Our Core Services
Our Core Services
Qualitative
Blogs
Online Communities
Bulletin Board
Eye Tracking in person
Home Visits/Consumer Connect
Shop Along
Page 11

Qualitative market research is carried out amongst a relatively slight amount of respondents. The in-
depth questions are asked to find out about thoughts, backgrounds, intentions and objections.
Qualitative research is especially suitable for answering questions relating to "why“. Qualitative
research is more about 'mapping the mind'.
Qualitative Research
Qualitative Research
➢ We always recruit a respondents who are happy to participate in very high revelation
research such as prolonged in-home observations, or to talk about highly sensitive
areas from wealth to health.
Page 12
➢ We'll happily find and book suitable venues for projects, handle incentives, arrange
transport for your moderators and clients and organize note takers, transcription
services; whatever it takes, to make the hassle free out project.
➢ We know how to get people to talk about subjects that can be difficult,
personal or complex irrespective of their social background or occupation.
➢ We've experience of getting the best out of our respondents, we can talk
in their language and have the ability to get to the heart of their issues.

Our Core Services
Our Core Services
Data Processing
Data Cleaning
Tabulation
Excel
SPSS
ASCII
SSS Format
Weighting
Coding
Customised Data Delivery
Page 13

Our Core Services
Our Core Services
Other Services
Questionnaire
Design
Survey
Programming
Transcription
Translation
Report
Writing
Charting
Data
Entry
Full Time
Employees
Page 14

Data Processing & Other Services
Data Processing & Other Services
Page 15
Data is the vital part of all business process. It is the invisible backbone that support all the operations
and activities within a business. Without relevant data the business would get affected. Quality data
helps to decide effective business strategies and rewarding commercial judgements.
➢ Keeping in mind our clients research needs we offer a wide range of data
processing services having a dedicated team of data processing experts. It
helps in effectively managing the data collected using different methodology
such as CATI, PAPI, Online etc.
➢ We managed data processing, survey scripting, coding projects
ranging from adhoc, tracking covering single and multi-countries.
➢ We have a fast turnaround time even on your complex
requirements.
➢ Our tabulation, survey scripting and coding cost are very competitive and our quality control
process for the same is unbeatable.

Project Management
Project Management
➢ Our multi-market project management team is able to handle any request
in any international market and providing a single point of contact to
coordinate.
➢ We take care of all logistical planning required for international/multi-
national projects from design and translation through to analysis and
reporting.
➢ Our success of PM team has been built on the principle of giving our clients
hands-on, day-to-day update and involvement of a senior project director,
backed by a strong and experience team members.
Page 16
➢ Reassurance of knowing your project is being looked
after from start to finish by people who really know and
care about what they are doing.
➢ We quickly and effortlessly onboard each project’s needs so that we continually move knowledge
forward and don’t replicate what’s already been done.

Project Management
Project Management
➢ Our international network of trained fieldwork interviewers and recruiters ensure
your study runs smoothly and that quotas are hit on every project.
➢ During the course of projects, we regularly communicate with clients through email
and teleconferences to share our findings, and encourage clients to reach out at any
time.
Page 17
➢ All our projects are handled with a high degree of personal service,
teams being carefully constructed to match our individual areas of
expertise with your requirements.
➢ Our PM are trusted to respond quickly and accurately to our clients requirement and have become
renowned for our high quality standards and friendly efficiency.
➢ Our PM plays a pro-active role in the fieldwork process and our clients often ask our advice on
feasibility and logistics at the proposal stage.

Quality Control
Quality Control
Page 18
➢ Our projects are executed using the stringent methodological guidelines. Every
step of the process is fully documented and combine with our rigorous quality
control procedures to ensure the delivery of data is neutral, objective, accurate
and actionable.
➢ Training of team is the key to quality. Training is provided at all levels of the project team involved in
the study, from interviewers to trainers and supervisors, as well as to the central team overseeing
the process. This will ensure that all involved persons are clear with regard to their role in ensuring
good quality of data.
➢ At least 30% of the completed sample is validated by our QC team. This may be
accomplished by telephone or face to face contact. The Quality audit happen
throughout the fieldwork activities on ongoing basis.
➢ Project manager conducts a study briefing among field managers, supervisors, recruiters and
moderators; doubts, if any, needs to be clarified immediately with client within the same business
day. In case of moderator briefing, it has to be in the form of discussion or role play to ensure that all
aspects are clearly understood by the moderator
.

Quality Control
Quality Control
Page 19
➢ With the years of experience in conducting the fieldwork we have set up a
internal checklist for qualitative and quantitative studies, data processing,
survey scripting, open-end coding and charting and make sure that they
are followed thoroughly before providing deliverables to the client.
➢ In case recruitment is done from a central call canter, all calls are recorded & checked
for the authenticity of the recruitment. In case recruitment is done on field, supervisor
needs to re-screens all respondents and check all the profiling parameters. Approx. 30%
of recruitments are checked by the supervisor for authenticity. A pre-decided set of
qualifier questions are re-administered via call back by supervisor/manager to
authenticate the same and tied up with audio back up; in case of errors/fraud, field executive is
immediately removed from the project as well as all recruitments or all completed interviews are
cancelled and replaced at no cost to the client.

Sectors
Sectors
Social &
Rural
Film Textile Infrastructure Real Estate Automotive
Retail Oil & Gas Media Logistics Insurance Education
Information
Technology
Hospitality FMCG Electronics
Banking &
Finance
Aviation Telecommunication
Health Care

Geographies
Geographies
Page 21
Our Presence
India Japan China Singapore Hong Kong Indonesia Malaysia Sri Lanka Bangladesh
Germany
France Italy United Kingdom Spain Canada U.S.A
Australia South Africa
New Zealand
c
S o u t
h
A m
e
r
i
a
Mena Region
Taiwan
South Korea
Philippines

Why Us ?
Why Us ?
Page 22
➢ We strongly believe that one project with high margin is not a sustainable model for
growth. The true value for our clients and for us is a long-term potential business
association.
➢ We bring together diverse field management experience with extensive on-the
ground operational expertise.
➢ The one we value most is the trust of our client on us. This defines our
organizational culture and forms the backbone of our quality control process.
➢ We encourage all our employees to exercise their freedom to “Think out of box.”
➢ We maintain a focus on the end result. We strive to deliver for
our clients and to add value wherever possible. Its not enough
for us to simply complete a project, we work hard to exceed
our client expectations each and every time.

Why Us ?
Why Us ?
➢ We start on time, we finish on time, we meet quotas. Its that simple.
➢ In all areas of our business, our top priority is to deliver service that wins repeat
business. The best way we can win your business again and again is by providing top
quality fieldwork at reasonable price while providing value to you & your client.
➢ 80% of our first-time customers become long-term clients because of our
service and we look forward to increasing that percentage through helping
your business.
Page 23
➢ With our in-house data processing, survey scripting, coding, nationwide field service
team and experience staff, Competent Fieldwork & Research provides highest
quality of client service across varied sectors.

Contact Us
Contact Us
Page 24
Address:
M/s. Competent Fieldwork & Research
1-101, Phase-7, New Golden Nest
Bhayandar East, Thane 401105,
India
Phone:
+91- 9930 373 373
E-Mail:
harshil.gandhi@competentfieldwork.com
Website:
http://www.competentfieldwork.com

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