3. BBraun Aesculap
• When BBraun Aesculap introduced surgical sutures by 2002 in India,
Ethicon Sutures of J&J are market leaders for almost 40 years in India.
Every where BBraun faced tough competition to break the Ethicon market, I
am the first person to promote BBraun sutures in Tamil Nadu (a Southern
state of India).
• Identified key surgeons in each city in my territory and instead of giving
sample sutures during my meeting them him/her , I requested them to allow
me to join them in their next surgery with my sample sutures ( I use to take
note of what kind of surgery and what type of sutures the may need in
surgery).
• This helped me to understand various surgical procedures and able to get
instant feedback on my sutures, thus obtaining surgeons’ confidence on
BBraun sutures, I utilised these key surgeons to conduct workshops in each
city and made them to invite their colleagues and share BBraun sutures
experiences. These workshops helped me to take 60% of Ethicon market
share in TamilNadu state within 6 months.
8. Hexacath
• Hexacath is a French company into cardiac stents. When it comes to stents,
large multinationals like Cordis, Boston Scientific are major players, and its
highly competitive market.
• Developed rapport with Dr Marc Silverstre , globally reputed cardiologist
,successfully managed to invite him to India and conducted several
workshops and converted customers to Hexacath.
11. Symposium / SRMC with Dr.Sengotuvel ,
Dr.Thankigachalam & 10 other interventional cardiologist
from Chennai.
12. IMEL
• IMEL is a Indian Orthopaedic Implants company
• Again J&J Depuy is big competitor
• Invited the legend orthopaedic surgeon Dr. Buechel from USA to conduct
workshops in major cities along with Indian legend Dr.Devadoss , this
changed the market scenario and made IMEL as competitor for Depuy (
grabbed 50% of depuy market)
13. Knee Workshop At MIOT Chennai – Dr. Dr. Buechel from USA with
Dr.Devadoss
16. Cook Medical
• Cook Medical is pioneer in Interventional Radiology disposables, HQ in
USA.
• I joined Cook Medical as National Manager , here I got the national level
market exposure from state level.
• Conducted several workshops across India to introduce Cook range
peripheral products and made the respective dealers to organise these
workshops to get them a strong relationship with customers.
• Managed to bring SIR president Dr John Kaufman to India and conducted
various workshops across India.
22. Perfint Healthcare
• Perfint Healthcare is Chennai based medical company into Robotic
assistance for Image guided interventions.
• Managed to take Perfint to new markets and new customers.
• With my contacts , perfint successfully managed to enter government
business.
26. Receiving Management Award For “GROWTH 2010-2011”
From CHIEF GUEST Mr.Ganesh prasad , Director – GE
Healthcare
27. Receiving Management Award For “GROWTH 2010-2011”
From Mr.Ganesh prasad , Director – GE Healthcare
Guruswamy - Director Sales & Nanakumar - CEO Perfint Health Care P Ltd
30. NeoRad India
• NeoRad AS started its Indian & SEA operations on 15th June 2012
• 16th June got demonstration approval from Christian Medical college
,Vellore ,India
• September 2012 successfully managed to import 2 SimpliCT demo
equipments
• November 2012 , Christian medical college started the first Indian pilot
study on SimpliCT
31. NeoRad India
• December 2012 Christian Medical College accepted to be NeoRad India's
referral Centre
• CMC presented pilot study on SimpliCT at ISVIR 2013( Indian Society of
Vascular and Interventional Radiology)
•
32. NeoRad India
• September 2013 NeoRad India sold its first unit to Christian Medical College
• So far Christian Medical college performed 1000 cases with SimpliCT ( Zero
Error)
35. NeoRad India
• 2014 – Appointed two dealers with paid-up Demo Units ( South and North
India)
• 2014 – Appointed dealer for South East Asia (Singapore ) with paid up
demo Unit
• 2014 – TTSH (Tan Tock Seng Hospital Singapore) agreed to be NeoRad,s
SEA referral centre and tried SimpliCT.
• Participated In APPCVIR conference and demonstrated SimpliCT to various
SEA customers.
40. NeoRad India
• Christian Medical College regularly presenting SimpliCT at IACTI ( Indian
Association for CT guided Interventions) for past 3 years.
For second video please click the mouse
44. NeoRad India
• Managing all operations including Sales, lead Generations, Demonstrations
, Logistics, Regulatory, dealer management, marketing etc.. Without any
additional manpower support.
• Successfully managed to get business collaborations with CT companies
like , Siemens, Philips , GE and Toshiba
• Through CT companies SimpliCT quoted in 12 government tenders ( Final
stage)
• Big corporate hospitals like , Apollo Hospitals Group, Global Hospital
Groups, Medanta Medicity , BL Kapoor Hospital , Manipal Hospital Groups ,
KG hospitals etc.. And Government Institutions like Bernard Institute of
Radiology, Stanley Medical College, Royeapettah Hospital, DRMLIS
Lucknow etc,, tried and certified SimpliCT and in sales process.
46. NeoRad India
• Marketing :
• Created NeoRad Facebook page ( more than 1000 Radiologists Following)
• Created and maintaining Linked-In Group “ Interventional Radiology and
Interventional Cardiology” more than 6000 Radiologists across globe are
Members.
• created a WhatsApp group “ Interventional Radiology” 100 Radiologists
from India are Members.
• Having more than 3000+ Radiologists personal email and mobile numbers
and sending SimpliCT updates regularly.
47. NeoRad India
• Marketing
More than 2000 Radiologists follow in Facebook, more than 6000 radiologists are
members in my LinkedIN group.
100 Radiologists across India are members in my Whatssapp group
48. NeoRad India
• Milestones.
• Got the first order from CMC, Vellore
• Appointed dealers respectively in south and north with paid demo units
• Appointed dealer for South East Asia, based in Singapore with paid demo
unit
• Successfully defeated competition in government tenders in TNMSC,
RMLIMS
• Established business contacts with leading CT vendors for tender business
• Made key decision making radiologists to recommend SimpliCT to
government procurement
• Developed number of hot leads and successfully maintaining the customer
interest
• Total of 6 SimpliCT, s are in daily use
• Added SimpliCT in 12 central government tenders
49. NeoRad India
• Conferences Participated :
• IRIA 2013,MUMBAI ( Without Any Sponsorship)
• IRIA REGIONAL 2012,VELLORE
• ISVIR 2013,COIMBATORE ( Without Any Sponsorship)
• IACTI 2013,CHENNAI
• IACTI 2014 , Chennai
• CT FEAST MUMBAI( Without Any Sponsorship)
• GLOBAL RADIOLOGY SUMMIT, BANGALORE
• IRIA REGIONAL 2013, VELLORE
• NNI –TTSH – Singapore ( Without Any Sponsorship)
• APPCVIR –Singapore( Without Any Sponsorship)
• IACTI 2015( Without Any Sponsorship)
• IRIA National Conference 2014( Without Any Sponsorship)
• Without Any Sponsorship – means , without spending any money for
conference participation
