1. D Y PATIL UNIVERSITY
SCHOOLOF MANAGEMENT
NAVIMUMBAI
Effective use of marketing strategy area wise
SUBMITTED BY:
DR DIPTI TAWDE
MBA Hospital &Healthcare Management
UNDER THE GUIDANCE OF:
MR SHRIKANT JOSHI
DGM VASAN EYECARE

2. LIVE PROJECT DETAILS
COMPANY – VASAN EYE CARE
BRANCH - DOMBIVALI
DURATION –6 DECEMBER 2014 TO 28 FEBRUARY 2015
WORKING DAYS –Tuesday & Saturday
ZONE ALLOCATED - DOMBIVALI

3. INTRODUCTION
Vision
Vasan Healthcare Group - the flagship company is working towards building the vasan brand to
be the world's largest day care service provider. In this endeavor to bring quality healthcare to
each and every citizen, we
 Follow stringent ethical practices.
 Provide value for money.
 Practice transparency in all our services.
 Prioritize quality without compromise.
 Upload our tradition of care.
Values
 To maintain a smooth and standardized work flow processes.
 To provide impeccable patient care that exceeds customer satisfaction and expectation.
 To uphold the pride of our organization, stake holders and investors at all times.

4. Vasan Healthcare is one of the fastest growing
healthcare companies in India today
Vasan Healthcare Group - the flagship company & one of the fastest growing healthcare
companies in India has under its wing, Vasan Eye Care Hospital - The World's Largest Network
of Eye Care Hospitals with 170+ hospitals pan India and abroad, Vasan Dental Care - India’s
Largest Dental Care Network with 30+ hospitals, Vasan Medical Hall - a network of 50
pharmacy outlets across Tamil Nadu & Vasan Medical Centres - 7 specialty labs & day care
diagnostics centres. Established in 1947, the company has been offering quality services to the
citizens of India for over 65 years now.
Vasan Healthcare Group, began its journey with a single pharmacy in Trichy over 6
decades ago.
In 2002, the group setup its first eye care hospital in Trichy and today with its network of 170+
super speciality eye care hospitals, they are the world's largest eye care provider. And growing
towards becoming the world's largest day care service provider.
Vasan Eye Care Hospital
The Vasan Eye Care network is a premier institution of eye care hospitals in the country that has
been making a difference to over 6 million patients every year, making it a household name in
India today. Vasan Eye Care, the group's biggest success story, set up its first hospital in the year
2002 and has now grown to over 170 eye care hospitals India. With more than 750
Ophthalmologists and over 7500 service staff, Vasan Eye Care is now the world's largest eye
care network. With hospital spread across Delhi, West Bengal, Maharashtra, Gujarat, Madhya
Pradesh, Uttar Pradesh, Orissa, Jharkhand, Rajasthan, Bihar, Goa, Tamil Nadu, Andhra Pradesh,
Kerala, Karnataka & Pondycherry, the group will be opening up more hospitals in the region.
The network has also launched its hospitals in Dubai and Colombo.
Vasan has been certified as the “World’s Largest Eye Care provider with the maximum number
of stand-alone surgical centres” in 2011 by Frost & Sullivan. Today on an average 30,000
patients walk in every day, so far over 20 million patients have been treated at Vasan Eye Care
hospitals across the country and over 5 million procedures have been completed, which means
every minute at Vasan, 5 new people discover the joy of clear vision.
Vasan Dental Care
Vasan Dental Care, a part of the Vasan Healthcare Group, is a chain of Corporate Dental
Hospitals established with a vision to spread beautiful smiles across the nation. It is today India’s
Largest Dental Care Network and would soon be making its presence felt across the Country.
These hospitals are equipped with the latest in technology & infrastructure.

5. Vasan Foundation
A CSR initiative to provide education and research opportunities to create a talented medical
pool and offer subsidized medical treatment to students and senior citizens.
Eye Treatment Hospital in India | Major Metros - Bangalore, Chennai, Hyderabad, Coimbatore,
Cochin
Services
 Cataract Services
 Refractive Surgery Services
 Cornea Services
 Glaucoma Services
 Retina Services
 Paediatric Ophthalmology and Squint Services
 Oculoplasty Services
 UVEITIS
 Neuro-Ophthalmology
 Vision Rehabilitation Services
 Computer Vision Syndrome Clinic
 Contact Lenses
 Optical Services

6. TASK DETAIL PERFORMED BY DR DIPTI TAWDE
DURATION OF PROJECT: 6 DECEMBER 2014 TO 28 FEBRUARY 2015
LOCATION: JAYKUL ARCADE 2 ND FLOOR, OPPOSITEGAOVDEVI
MANDIR MANPADA ROAD DOMBIVALI EAST
REPORTINGOFFICER: MR SHRIKANT JOSHI DGM OF VASAN EYECARE
TASK DESCRIPTION
DEPARTMENT: MARKETING
AS DOMBIVALI VASAN EYE CARE IS NEWLY LAUNCHED IN DOMBIVALI IN
MONTH OF DECEMBER 2014, THE MAIN OBJECTIVE WAS TO MARKETING
DEPARTMENT IS TO CREATE AWARNESS ABOUT VASAN EYECARE SERVICES AND
TO INCREASE FOOTFALL OF THE PATIENT TO THE HOSPITAL.
FOR THIS PURPOSE INITAILY WE STARTED TO PITCHED LOCAL GENRAL
PRACTITIONER TO MAKE THEM AWARE ABOUT VASAN EYE CARE AND ASK
THEM TO REFER PATIENT OF EYE PROBLEMS TO VASAN EYE CARE HSOPITAL
THEN TO CREATE AWARNESS ABOUT THE HOSPITAL IN IN NEAR BY PUBLIC WE
STARTED ARRANGING THE FREE EYE CHECK UP CAMP AT DOCTORS CLINIC.
THEN WE STARTED ARRANGING THE CAMP IN NEAR BY BANKS AND GAVE FREE
MASTER EYE CHECK UP TO BANK EMPLOYEES IN HOSPITAL.
NEXT WE DONE THE FREE SCHOOL EYE CHECK UP OF SCHOOL TEACHING AND
NON TEACHING STUFF AND ARRANGED FREE EYE CHECK UP AT SCHOOL.

7. EXPERIENCE
 Experience in the field of marketing.
 Interaction with the doctor bank manager and school principle.
 Got to know in and out of the importance of marketing in growing
healthcare industry.
BARRIERS
 Lack of coordination between other marketing members.
 Allocation of camp date becomes difficult because every authority
want camp to be arranged on Sunday.
 Less time given to camp.
 Though patient are coming from camp to hospital for
Eye checkup it is not generating the revenue.

8. ANALYSIS
In the whole working period, it was experienced that direct marketing is
very effective way to approach customers.
Idea of arranging a free eye checkup camp to create awareness about
vasan eye care and increasing a patient footfall to hospital is very
effective way of marketing, but it is only effective in initial phase as
hospital is newly launched in dombivali but at later stage the marketing
strategy of free eye checkup camp have to change because it is not
generating any revenue to hospital and for arrangement of camp man
power is required which not enough available every time.
And asking a school teaching and non-teaching staff for free eye
checkup and keeping follow up of them is difficult because we can’t call
principle again and again.

9. CONCLUSION
Overall it is very good experienced of marketing.
Got to learn under the guidance of DGM Shrikant Joshi sir about
marketing strategy of new hospital.
If tracked on regular basis it is easy to maintain relations with the
authorities of doctor and other organizations so that whenever they are
in need, can be provided with the service demanded.

10. CERTIFICATE
This is to certify that Mr. /Ms. DR DIPTI TAWDEhas
completed his/her live project at VASAN EYECARE
DOMBIVALI from date 6 DECEMBER2014 –28 FEBRUARY
2015 under the guidance of DGM VASAN EYECARE
SHRIKANTJOSHI.
MR SHRIKANT JOSHI
DGM VASAN EYECARE