3. Definition of Crisis
The word crisis comes from two Chinese words;
Danger and Opportunity
Crisis refers to sudden unplanned events which causes
major disturbances in the organization.
It is a situation that is unpredictable, but it is not
unexpected.
4. Why Do Crisis Arise
• Sudden event
• Difficult to
communication
• Short notice
• Triggers fear
• Serious consequences
• Lack of information
• Quick response
needed
• Unpredictable
6. Crisis Management
Crisis Management is the process by which an organization
deals with a major event that threatens to harm the
organization, its stakeholders, or the general public.
7. Objectives of Crisis Management
• To identify the
potential crisis
• To be well prepared for
crisis
• To determine the risk
• To understand the
consequences of crisis
• To minimize the
potential impact of
crisis
• To analyze the
probability of crisis
8. Stages of Crisis Management
Avoiding
crisis
Preparing
to
manage
crisis
Recognizing
crisis
Containing
crisis
Resolving
crisis
Learning
from
crisis