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How to make a
Story for your
Business?
We know
help Investors & Clients understand and relate to your business better
stories
howBut
to make a story?
Let’s see the basic
elements of a story
In every story there’s a
VILLAIN
In your case the villain is the problems that your
business solves.
For example, for a food-ordering app, hunger and the inconvenience of going
out (traffic jams etc.) are the villains.
VILLAIN !
VILLAIN !
Now that you’ve plotted a problem, the world needs a solution…
VILLAIN !
Hero enters the story! In your case- your product or service.
HERO!
VILLAIN !
And solves the problem, saving the day!
HERO! SOLUTION
VILLAIN !
HOORAY! That’s it. The story is finished.
HERO! SOLUTION
But something still seems to be missing, right?
VILLAIN ! HERO! SOLUTION
Of course something is missing!
VILLAIN ! HERO! SOLUTION
That something is- Humor!
Humor!
VILLAIN ! HERO! SOLUTION
Humor!
And a little drama to make things more memorable.
Drama!
VILLAIN ! HERO! SOLUTION
Humor!
And now for something very, very important…
Drama!
VILLAIN ! HERO! SOLUTION
Humor!
What could it be?
Drama!
VILLAIN ! HERO! SOLUTION
Humor!
hmm
Drama!
VILLAIN ! HERO! SOLUTION
Humor!
hmm...
Drama!
VILLAIN ! HERO! SOLUTION
Humor!
It’s Suspense! Always add suspense, it engages the audience.
Drama!
Suspense
So what are you waiting for?
story
Go on, make your own
Now that you’ve learnt making
stories,There’s something more to learn…
how to
EVALUATEwhether your story is communicating or not
It’s a secret formula, so pay attention…
It’s really very crucial…
Show it to a 9 year old kid 
WHAT?!
WHAT?!
WHAT?!
No seriously, WHAT?!
It might sound funny but
if a 9 year old gets your story,
you’re doing just fine!
There are many ways to tell a story…
You can choose any medium
to attach a story to your business.
Designer PPTs, short animated videos
white-board animations, motion graphics,
viral videos are fairly popular these days.
So pick a medium and reach out to
your audience with a story.
By ExplainerMovies.com

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How make an attractive story .