This presentation is about entrepreneurship who Became successful from a local grass root. This Presentation We presented in MAKAUT Unversity. This Presentation is about Samir Chakraborty founder of Shine Pharmaceuticals.

1. ENTREPRENEURSHIP
A LOCAL GRASS ROOT LEVEL ENTREPRENEUR
WHO BECAME SUCCESSFUL.

2. Our Team
University case study competition
Chanadrani
Sutradhar
BBA(H)
2nd Year
Eminent College
Of Management
And Technology.
Rahul Dey
BBA(H)
2nd Year
Eminent College
Of Management
And Technology.
.
Pranay
Deb
BBA(H)
3rd Year
Eminent College of
Management &
Technology
BBA(H)
3rd Year
Eminent College Of
Management &
Technology
Samarajni
Mitra

3. ENTREPRENEURSHIP
A Grass Root Level Entrepreneur Who Became Successful.
Like Elon Musk once said “The First step is to
establish that something is possible. Then
probability will occur”.
“
“

4. ABOUT THE ENTREPRENEUR
Name :- Samir Chakraborty.
Organization Name:- Shine Pharmaceuticals
Limited.
Position :- Managing Director.
 Above 10 million Indian rupees.(Net Worth)
 Ranking 135th among 15,000 pharmaceuticals.

5. ABOUT THE COMPANY
 Their own manufacturing unit is situated in Vadodara,
Gujarat.
 The company has 25000 sq. meter factory sites, with 180
products and a strong team of 650 field personnel.
 Manufacturing 400 million tablets, 120 million
capsules and 10 million liquid bottles
capacity per annum.
 The warehouses are located in Ranchi and Kolkata.

6. PESTEL ANALYSIS:
Political:- Devoid of unnecessary strikes and lock outs.
Economic:- Raw material and cheap skilled labour
Social:- Business culture.
Technological:- Advanced technology.
Environmental:- Dry weather.
Legal:- One window system

7. MARKETING IN INDIA,
AND FOREIGN
COUNTRIES
 Providing medicine to
approximately all the states of
India.
 The company has already
got products registered in
Vietnam , Philippines and
Myanmar. The export also
started in these countries

8.  We met Mr. Chakraborty twice and arranged personal interview
with him after the previous round of Case Study.
 As per the of the Panel of the previous competition, we
discussed about the scope of Internship in his esteemed
Pharmaceutical organization.
 He may be offering Placement and Industrial Visit in his
organization , if eligible candidates are there and are willing to
relocate , he may also provide opportunity to the selected
candidates meeting industry standards.
Progressive Review

9. Limitation & Constraints
 Increasing government pressur
e, with harsher price controls
and taxes.
 Stringent pricing regulations.
 Lack of data protection
 Very competitive environment
 R&D restricted by lack of
animal testing and outdated
patent office.

10. Strategical solutions to the problems
 Innovated new technologies to bring down the manufacturing cost of the
drugs so that the profit is more.
 To deal with the competition Shine pharmaceutical launched Completely
new products utilizing cutting edge technology.

11. KEY TO SUCCESS
0
1
02
03
04
05
Passion for the business
Product/customer focus
Tenacity despite failure
Strong determination
Execution intelligence
03
01

12. Personal interview of Mr. Samir Chakraborty.
 C B Gupta & Srinivasan : Entrepreneurship
Development in India, Sultan Chand
Google
www.shinepharmaceuticals.in.
REFERENCES

13. Thank you
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