This is a ppt of the summary of case study (DISNEY) done during the internship under Sameer Mathur,IIM Lucknow

1. Trust, Fun and Quality 1

2. INTRODUCINGNEW
FEATURES ANDCHARACTERS
2

3. Mickey
Mouse
became
Disney’s
Mickey Mouse
3

4. Disneyland Theme Park
4

5. Feature Films Tv Networks
5

6. TURNEDINTO
A BRAND
6

7. Animated Classics
Disney’s
Smashing Success of cartoons with Sound 7

8. THIS FILM HAS WON
A Major Breakthrough
8

9. TARGET THE CONSUMERS
9

10. FAMILY Disney mainly targeted
family sector especially
the children with
ANIMATED
MOVIES
AND
TV SERI S
10

11. Business Segments
Parks and Resorts
ConsumerProducts
Studio Entertainment Television Networks
11

12. THREEKEYS TOSUCCESS
12

13. TRUST
Trust – one main thing
that a consumer must
have on the company
or company should make
consumers have on it
13

14. Fun
Even though you're growing up,
you should never stop having f
14

15. Quality Products and
Services Creates a little
trust on companies in
consumer’s mind
Quality
Disney Differen
15

16. CONNECT WITH
CUSTOMERS
16

17. In Disneyland
Mickey Mouse man
greeting the customers
Stickers to Children
Maps to Adults
Customer
Connect
17

18. Pixar Marvel
Lucas films
Disney .
 Star Wars
 Spiderman
 Iron Man
 The Hulk
18

19. New Era
Allowed Customers to play
with many of the Disney
characters at the same time
Fight against
Villains
Andy Monster
Jack Sparrow 19

20. Greatest Challenge is to maintain its
90 year old pride
Consumers spend 13 Billio
Hours
With Disney Brand each ye
20

21. • Introducing new features and ch
• Turned into a brand
• Target the consumers
• Three keys to success
• Connect with customers
21

22. Disclaimer
22
Created by.
R.Rahul , PSG College of
Technology Coimbatore during a
marketing internship by Prof.Sameer
Mathur, IIM Lucknow
(www.IIMInternship.com)