1. RADIO STRATEGIES FOR
SMARTPHONES

5. Mobile is the focus of the
new media strategy for
Radio France

9. Key figures : equipment
Smartphone equipment 15+

10. Key figures : OS
Android is 1/3

11. Key figures : radio use on mobile
11+ 11 – 15 Y
+2,5% (but alert on 11-15)

12. Key figures : radio access mode
11+ 11 – 15 Y

13. Radio France mobile offer
• Editorial / offer based (not techno)
• Dev : mobile design first
• All applications for all OS
iPhone, android, BlackBerry, WindowsPhone

14. Radio France mobile offer
1/ Distributing existing radio
2/ More formats, services
(vidéo, social, information, podcasts)
3/ New app / new brands / new services
fiction, foot L1/L2, RF « Lite », etc.
4/ Music platform
Radio France catalog + editing + binaural

15. 1/ Distribution of existing content

16. 2/ More Formats, More Services

17. 2/ More Formats, More Services
-> new content / connection to iTunes

18. 3/ New Apps, New Brands
Fiction / drama -> for creation of specific content
Football -> Multiplex audio + data
« NouvOson »-> for multicanal (5.1) + bianural conte

19. 4/ Music Platform
- Web, mobile, Connected TV
- Oct 2012
- Radio France catalog + editing + social

20. 5/ Tablets

21. 5/ Tablets

22. Open Data Strategy
- XML data model, universal,
compliant with external use
- available for integration by other
-> call for added value by other

23. Thank you !
@ronez
joel.ronez@radiofrance.com