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R
Radhikaran
EducationBusiness
1 of 15
1 Presentation on
Visual Merchandising Window Display In-store Layout By:- Sahil Raj Rajesh Gangwal RadhikaDubey TusharGanguly 2
OVERVIEW OF THE BRAND Founded: 1924 (registered in 1949) Founder: Adolf Dassler Headquarter: Herzogenaurach, Germany Industry: Designing and Manufacturing Products: Footwear, Sports Equipments, Sportswear Employees: 38,980 in 2008 3
Company Leadership:- Founder: Adolf Dassler CEO: Eric Stamminger Chairman: Igor Landau Revenue: 10.799 Billion Euro (08) Operating Income: 1.070 Billion Euro (08) Profit: 642 Billion Euro (08) 4
Adidas in India 1989 - entered India,license agreement with Bata. 1996 - Joint venture with Magnum International Trading Co ltd. 1998 - SachinTendulkar is Brand Ambassador for India. 1999 - Introduced the cheapest range of shoe they had ever sold. 2001 - First televised advertisement for India Paes & Sachin. 2004 - Advantages Adidas campaign kicks in 30% growth milestone. 2005 - Andreas Gellner is new MD, India. 5
Brand Equity 6
Market Share 7
STP (SEGMENTATION,TARGETTING & POSITIONING) Demographic: Age, Income, gender. Psychographic: Experiences, Strivers, Image Drivers. Behavioral: Gym Regular, Athletes 8
In-store Display: 9 Product placements ,[object Object]
Size blocking
Vertical product placement,[object Object]
Horizontal Blocking10
Contd..Horizontal placement of accessories vertically 11
Horizontal Color Blocking 12
Window Displays:Open Window 13

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Adidas

  • 2. Visual Merchandising Window Display In-store Layout By:- Sahil Raj Rajesh Gangwal RadhikaDubey TusharGanguly 2
  • 3. OVERVIEW OF THE BRAND Founded: 1924 (registered in 1949) Founder: Adolf Dassler Headquarter: Herzogenaurach, Germany Industry: Designing and Manufacturing Products: Footwear, Sports Equipments, Sportswear Employees: 38,980 in 2008 3
  • 4. Company Leadership:- Founder: Adolf Dassler CEO: Eric Stamminger Chairman: Igor Landau Revenue: 10.799 Billion Euro (08) Operating Income: 1.070 Billion Euro (08) Profit: 642 Billion Euro (08) 4
  • 5. Adidas in India 1989 - entered India,license agreement with Bata. 1996 - Joint venture with Magnum International Trading Co ltd. 1998 - SachinTendulkar is Brand Ambassador for India. 1999 - Introduced the cheapest range of shoe they had ever sold. 2001 - First televised advertisement for India Paes & Sachin. 2004 - Advantages Adidas campaign kicks in 30% growth milestone. 2005 - Andreas Gellner is new MD, India. 5
  • 8. STP (SEGMENTATION,TARGETTING & POSITIONING) Demographic: Age, Income, gender. Psychographic: Experiences, Strivers, Image Drivers. Behavioral: Gym Regular, Athletes 8
  • 9.
  • 10. Size blocking
  • 11.
  • 12. Horizontal Blocking10
  • 13. Contd..Horizontal placement of accessories vertically 11
  • 16. Parallel to walk display 14
  • 17. 15 Thank You