1. Radha
radha95204@gmail.com
646-485-5128
Expertise Summary
• Around 7 plus years of experience as a Business Analyst with extensive skills in Requirements
gathering, Documentation, Customization, Maintenance and Testing of various Enterprise
Level Business Applications. Experience includes work on Salesforce.com as a
Business/Functional Analyst and System Configurator.
• Experience in administration, configuration, Implementation, and Support of Salesforce.com
CRM and Salesforce.com SFA applications and leveraging Force.com Platform, SAAS (Software
as a Service) application running in Cloud Computing Environment.
• Responsible for Marketing Automation efforts using Pardot.
• Used SOSL and SOQL queries during the data migration and custom development.
• Admin experience of Salesforce for Sales and Service Cloud, including Report Writing, Sales
Forecasting.
• Expertise in configuration and customization of salesforce.com application.
• Experienced in Data Migration, Integration, Force.com API design.
• Solid experience in Managing Leads, Campaigns, Offers, Products, Pricing Lists in
Salesforce.com.
• Experience in System expertise includes Salesforce.com customer relationship management
Application (SaaS), Force.com (PaaS).
• Full ownership of Quote-To-Cash implementation within Salesforce.com.
• Experienced in CRM business processes like Forecasting, Campaign Management, Lead
Management.
• Worked on CRM-Salesforce.com (SFDC both Sales cloud & Service Cloud).
• Experience with implementing the salesforce.com processes related to Leads Management,
Opportunity and Case Management.
• Developed custom search functionality for accounts and contacts using SOSL.
• Leveraged SFDC and pardot.com to deploy large-scale email campaigns.
• Experience working in complex, enterprise, global Salesforce.com and/or Apttus
implementations.
• Modified Opportunity and Pipeline by customizing various stages to help prospect better and
enabled forecasting.
• Working expertise of industry standard methodologies including Business Process Modeling
(BPM), Rational Unified Process (RUP), Waterfall, Spiral and Agile with SCRUM.
• Performed mass data imports/exports using the API or various import tools.
• Involved in implementation of quote-to-cash process using Apttus.
• Experience with ETL and Business Intelligence (reporting) tools such as Informatica, OWB,
OBIEE, SAP BO and Cognos.
• Work with management to identify new and creative opportunities to leverage on-line tools,
SFDC, Marketo, and other applications to support improved lead generation processes.
• Pardot was implemented after the Eloqua and all the data was transported to Pardot to get the
system enhanced.
• Solid experience in integrating Siebel with Salesforce.
• Execution of test cases for the functional and integration testing along with the testing team.
• Worked on sales cloud and service cloud to improve business process.
• Provide training and coaching in the use of CPQ CRM systems. Identify training and
development gaps and create plans to address.
• Extensive experience in documenting Functional specifications, Data Mapping Documents,
Testing requirement documents, Production support documents, Use Cases, and Use Case &
process flow Diagrams.
• Expertise in Problem solving and Bug Reporting using Bug Tracking Tools.

2. • Expertise in writing, Maintaining and Executing Test plans, Test procedures, Test Cases and
generating software defect reports for the developers
Work Experience
Role: Sr. Business Analyst
Verisign, Inc -Reston, VA
Aug 2014 to Present
Description: Verisign, Inc. is an American company based in Reston, Virginia, United States that
operates a diverse array of network infrastructure. Involved with design, implementation, and
administration of Verisign's Salesforce.com instance. Administrator for the organization; supported
and maintained both the sales and service cloud implementations of Salesforce.
Responsibilities:
• Extensive experience with Salesforce configuration, including web-to-case, workflow,
formulas, approval processes, reporting and dashboards, etc.
• Responsible for implementation of Salesforce Knowledge, to meet the Verisign Customer
Operation team's requirement for a knowledge base within Salesforce.
• Responsible for implementation of data.com, for use as a lead generation tool by the sales
organization.
• Integration of SD module with FI and MM modules and create test cases.
• Administrated and monitored the company's Sales force CRM application.
• Manage forecasting, negotiating and tracking project costs/budgeting throughout the
application development project lifecycle.
• Experience in SFDC development using Apex classes and Triggers, Visual Force, Force.com
IDE, SOQL, SOSL.
• Gained extensive experience utilizing SFDC Account, Contact and Case objects and related
child objects/fields.
• Demonstrated knowledge of XML, SQL, HTTP/HTTPS, and EAS processes and understood the
different SaaS development processes and methodologies.
• Worked on Salesforce.com platform 'Apttus' and advanced Apttus configurations including
Contract Management and Approvals.
• Integrated Salesforce with Third party system JDE using Rest API.
• Designed, developed and deployed the Custom objects, Page layouts, Custom tabs,
Components, Visual Force Pages, Apex classes & Triggers to suit to the needs of the
application.
• Implemented Sales cloud to improve forecasting, campaign, and Partner Portal.
• Working Knowledge on Sales Cloud, Service Cloud, Custom Cloud and Apex Programming On
Force.com Platform.
• Involved in data migration and integration using Data Loader.
• Worked in Administration, Configuration, Implementation and Support of sales force CRM
and Sales force SFA applications.
• Experience working with Salesforce.com sandbox and production environments.
• Integrated Sales force CRM with Siebel CRM explicitly using web services API.
• Manage new releases of SFDC and efficiently roll out new features.
• Worked with Visualforce Pages, Custom Controllers, Extension Controllers, Apex Coding,
Apex Batches, Apex Web Services, App Exchange deployment, Apex Classes and Apex
Triggers.
• Used Apex Data types, Variables, Expressions, Assignment statements, Conditional
statements, Loops, SOSL an SOQL queries.
• Possess comprehensive understanding of CRM business processes like Quote to Cash.
• Scheduling Apex jobs for processing large records.
• Unit and integration testing for new requirements and get the UAT from the business owner.
• Experienced in Financial Budgeting, Analysis and Forecasting including expense report

3. preparation.
• Created Custom Objects, Tabs, and Sharing Rules as per the business requirements.
• Configured and implemented Apttus CPQ & Contract management on salesforce.com
• Worked on various Salesforce objects like Accounts, Contacts, Leads and Opportunities.
• Review the Business/ Functional/ System requirement specs (COR & SAAS).
• Possess comprehensive understanding of CRM business processes like Campaign
Management, Lead Management, Account Management.
• Used SOQL & SOSL with in Governor Limits for data manipulation needs of the application
using Force.com Explorer.
Role: Business Analyst
Sprint -Overland Park, KS
Jan 2013 – July 2014
Description: Sprint Corporation, commonly referred to as Sprint, is an American telecommunications
holding company that provides wireless services and is a major global Internet carrier. Interacted
with various business user groups for gathering requirements for Salesforce implementation and
documented the Business and Software requirements.
Responsibilities:
• Responsible Involved in gathering and documenting the requirements that were critical to the
business process and using those requirements to design application using a Use Case
approach.
• Created Use Cases, Collaboration, Object Sequence, Object Interaction and State Diagrams for
new features, developed Vision Document, SRS documents
• Worked on various aspects of Salesforce Application like visibility rules based on positions and
responsibilities.
• Integrated Amdocs billing system with Salesforce to display customer billing data to CSR's.
• Administered Salesforce CRM applications for Sales, Marketing and Support Departments.
• Integrated with legacy system using REST API to maintain Synchronization.
• Configured Dynamic products with variable attributes and integrated price lists with products
in Salesforce.
• An end-to-end exposure on force.com business cloud applications Analysis and development.
• Experienced in Financial Budgeting, Analysis and Forecasting including expense report
preparation.
• Designing the solution elements (Data model, Security and Other configurations) in SFDC.
• Solve complex problems and develop innovative solutions related to the Apttus CPQ platform
while driving for OOTB solutions and articulating pros/cons of customizations
• Implementing sales cloud and service cloud for different business.
• Regualar activities include upgrading the application as per requirement, work with the
vendor to troubleshoot issue with the product, on call support, maintaining the application
that includes manager and agent software upgrade, applying software fixes.
• Administered Salesforce CRM applications for Sales, Marketing and Support Departments.
• Used Workbench to obtain information about the email templates by using SOQL queries.
• Enabled and used API only user for performing regular updates from legacy system using REST
API.
• Experience with PaaS Platforms such as Stackato and Heroku.
• Ensure that the reports are running and submitted on time according to service level
agreement (SLA).
• Designed the solution with SFDC out of the box features and customization.
• Worked with Marketing, Sales and Legal teams to continually improve use of CPQ tool and
Salesforce.com.
• Created scheduled apex that ran every day to process data from Salesforce and SQL tables.
• Participate in daily SCRUM meeting and engage with development team (s) to communicate

4. requirements, coordinate plans and progress, and assist in developing prototypes to validate
user requirements, using SCRUM and Agile methodology, to define product backlog and sprint
backlog.
• Assisted with Integration of telephony systems with other call center applications such as
Computer telephony integration (CTI), Interactive Voice Response (IVR)
• Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for
various functional needs in the application.
• Setup various offers and campaigns in salesforce and presented them based on customer
segmentation.
• Maintained the functional areas of data management, forecasting, contract management,
contacts, leads.
• Responsible for defect and change management.
• Development of Marketo custom templates, landing pages, flows and smart lists. Integration
with Salesforce.
• Implementing SalesCloud, Service Cloud, Chatter and custom applications in Force.com.
• Worked on various salesforce.com Standard objects, Custom Objects, Page Layouts, Custom
Pages, Views, Reports and Dashboards.
• Implemented salescloud and service cloud to improve customer retention and service delivery
process improvement.
• Maintain and support the objectives of current Customer Relationship Manager (CRM) and
Apttus Configure, Project, Quote (CPQ) systems
Role: Business Analyst
Clearwire -Seattle, WA
Aug 2011 – Dec 2012
Description: Clearwire Corporation was a telecommunications operator which provided mobile and
fixed wireless broadband communications services. I was part of the customer marketing and
retention project and was involved in the requirements gathering, analysis, design, development &
configuration of a save offers rules engine integrated into the Salesforce CRM Infrastructure.
Responsibilities:
• Prepared Business Requirements Document, System Requirements, Gap Analysis, Upgrade and
Integration Approach, Infrastructure requirements.
• Assisted the Project Manager in preparing the Project Plan delineating Timeframe and
Resources requirements.
• Responsible for the preparation of the Design Documents that listed the Screens, Applets,
Views, BO, BC, Field Mappings, MVGs, Joins, Links, LOVs, PickLists, Responsibilities etc.
• Prepared the Data Flow diagrams, ERD, Screen Mockups and involved in GAP analysis, JAD, and
preparation of workflow diagrams.
• Involved in understanding the customer requirements and mapping the business.
• Designed Custom application interface using VisualForce API and Apex Classes.
• Worked with Solution design team to document solutions and new SFDC process.
• Set up partner portal where partners used Salesforce CRM to submit their deals for
registration.
• Resolved issues that crop up while gathering Sales, Service, Order requirements from
corresponding teams.
• Configure email Response to send automatic emails to customers
• Created Outgoing and incoming workflows for EAI data synchronization.
• Involved in Salesforce.com Application Setup activities and customized the apps to match the
functional needs of the organization.
• Designed and developed SFA based Application on Force.com Platform in Salesforce.com
environment with Apex programming language at backend and Visual-Force pages as user
interface.

5. • Established relationships with hardware, software vendors and systems integration firms.
• Used Sales Force Automation (SFA) for Sales Lead Management, Account and Contact
Management and Approvals and Workflow.
• Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using
Eclipse.
• Handle daily maintenance tasks associated with SFDC.
• Worked with various salesforce.com objects like NFR, BRD, JAD, Accounts, Contacts, Leads,
Campaigns, Reports and Dashboards.
• Set up partner portal where partners used Salesforce CRM to submit their deals for
registration.
• Developed various Custom Objects, Tabs, Entity-Relationship data model, validation rules on
the objects and tabs, Components and Visual Force Pages.
• Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for
various functional needs in the application.
• Developed and configured various Reports and Report Folders for different user profiles based
on the need in the organization.
Technical Skills:
Operating Environments: Windows 2000/ NT 4.0, Windows 98/ XP, UNIX / Linux, Solaris.
CRM Tools: Salesforce, Siebel, Sugar CRM, Microsoft Dynamics
Programming Languages: JAVA, C++, C#, C
Databases: Oracle 10g/9i/8i, SQL Server […] IBM DB2, Access.
Front End Tools: Visual Basic 6.0/ .net, VC++, Developer 6i.
Reporting Tools: Crystal Reports, Actuate 5.0/4.5, OBIEE
Internet Technologies: JavaScript, V.B Script, ASP/ .net, XHTML, XML.
Productivity Tools: MS Office, Visio, Rational Requisite Pro, MS Project
Testing Tools: Quality Center, Test Director, Rational Robot 7.0, Win Runner 7.0, QTP 8.0

6. • Established relationships with hardware, software vendors and systems integration firms.
• Used Sales Force Automation (SFA) for Sales Lead Management, Account and Contact
Management and Approvals and Workflow.
• Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using
Eclipse.
• Handle daily maintenance tasks associated with SFDC.
• Worked with various salesforce.com objects like NFR, BRD, JAD, Accounts, Contacts, Leads,
Campaigns, Reports and Dashboards.
• Set up partner portal where partners used Salesforce CRM to submit their deals for
registration.
• Developed various Custom Objects, Tabs, Entity-Relationship data model, validation rules on
the objects and tabs, Components and Visual Force Pages.
• Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for
various functional needs in the application.
• Developed and configured various Reports and Report Folders for different user profiles based
on the need in the organization.
Technical Skills:
Operating Environments: Windows 2000/ NT 4.0, Windows 98/ XP, UNIX / Linux, Solaris.
CRM Tools: Salesforce, Siebel, Sugar CRM, Microsoft Dynamics
Programming Languages: JAVA, C++, C#, C
Databases: Oracle 10g/9i/8i, SQL Server […] IBM DB2, Access.
Front End Tools: Visual Basic 6.0/ .net, VC++, Developer 6i.
Reporting Tools: Crystal Reports, Actuate 5.0/4.5, OBIEE
Internet Technologies: JavaScript, V.B Script, ASP/ .net, XHTML, XML.
Productivity Tools: MS Office, Visio, Rational Requisite Pro, MS Project
Testing Tools: Quality Center, Test Director, Rational Robot 7.0, Win Runner 7.0, QTP 8.0