The document outlines a social business and personal brand building program for students. The objectives are to train students in social business skills to improve employability, accelerate social media acumen, and enable understanding of digital citizenship. The value is developing communication, professionalism, digital identity management, student engagement, and reporting accuracy. The agenda covers social business fundamentals, optimizing LinkedIn and Twitter profiles, growing networks, creating content, and developing influence through an adoptable daily routine. The program includes in-person workshops, curriculum, workbooks, tests, and an online course.

1. Social Business &
Personal Brand Building

2. What are the program’s objectives?

3. 3
Student Objectives
• Train to a common basics standard in social business to improve student
employability and career readiness.
• Accelerate students’ social business acumen to enhance professional,
digital communications.
• Enable the students’ understanding of digital citizenship and their digital
identity.
Social Business & Personal Brand Building

4. What is the value for you
and your students?

5. 5
Outcomes: What is the value for you and your students?
• Proficiency/Competency: Communication Skills for the 21st Century
• Professionalism: Digital Citizenship Best Practices & Career Readiness
• Digital Accountability: Online Identity Management & Stewardship
• Students: Online Engagement & Thought Leadership
• Accountability: Annual State Reporting Accuracy & Efficiency
Social Business & Personal Brand Building

6. What is the agenda for the session?

7. 7
Program Agenda
• Social Business & The Social Moment
• Student LinkedIn Optimization & Insights
• Student Twitter Optimization & Insights
• Student Best Practices for Growing & Deepening Your Online Network
• Developing Online Student Thought Leadership & Original Content
• Developing Audience, Authority, Reputation & Influence
• The Daily Social Business To Do List & Personal Process Re-Engineering
Social Business & Personal Brand Building

8. 8
The Social Moment
The moment you realize that
social media is mainstream and
integral to your future success.

9. 9
social business & personal brand building program
social
business
activation
optimize
social
profiles
grow and
deepen
network
create
original
content
develop
reputation
and
influence
adopt
social
behavior

10. 10
• In-person train-to-teach workshop
• Curriculum
• Teacher & Student Workbook
• 5 pre and post tests
• LinkedIn and Twitter scorecard answer keys
• Online video course (for refresher & retraining)
• Course deck
social business & personal brand building program

11. Thank you!
Rachel Mezzatesta
CEO, Socially Savvy
www.SociallySavvy.com
rachel@sociallysavvy.com
Twitter: @RachelMezz
www.linkedin.com/in/rachelmezzatesta