4. The Pledge
“I pledge to be a True Sport Game Changer by embodying
sportsmanship, peak performance and clean competition.”
5. Current Social Media
• www.truesport.com vs. www.truesport.org
• @truesport (Twitter)
• @truesportusa (Instagram)
• True Sport (Facebook)
• Pinterest
• Different Bios
8. Game Changer Certificate
MVP
2014
#IMAGAMECHANGER
True Sport Game Changer Certification
[Insert Name, Title] {Date]
“I pledge to be a True
Sport Game Changer
by embodying
sportsmanship, peak
performance and
clean competition.”
10. Demolish Misconceptions
• Goal – Engage & Inform
• Pledgee Engagement
• Certificate
• Newsletter
• Bumper Sticker
• Courses
• Social Media
• Follow Everyone (Olympians, AAU, Little League)
• Retweet and follow hashtags
• Informational + Fun Posts
11. Youth Groups + Team Engagements
• Programming and Resources
– Uniform Patches
– True Sport Camps
• NGBs & Colleges
• Colligate Athletes as Ambassadors
• Coaches’ Clinic
• Each camp have a True Sport Component
12. Strategic Partnerships
• Johnson & Johnson Wellness and Prevention
– American College of Sports Medicine
– Global Alliance
– Focuses on physical, emotional, mental and spiritual
• NCAA – Colleges promote to Youth Camps
• Youth Snacks
– Go-gurt
– Powerade
– Nature Valley
– Etc.
13. Survey Analysis
• 30 Administrators, Athletes, and Coaches
– 53% Athletes
– 30% Administrators
– 17% Coaches
• 57% were not familiar with True Sport
• 100% would pledge
14. Questions?
Thank you on behalf of The University of Alabama’s
CHES Sports Management.
Averie Armstead
Virginia Bedwell
Theresa Diederich
Bryn Kehoe
Nick Perry
Brian Vogler
Jordan Whitehead
Team Tokyo
Editor's Notes
Dot Com is an event site with similar colors and layout (confusing)
Low follower numbers – may be due to inconsistency
Turn your pledge into the tagline and integrate social media
Create a clear “Pledge” section that takes visitors to the pledge site for them to sign up to join the movement.
After printing certificate, automatically sign up for newsletter
